Are you sure you that you know everything about CBD? Think Again.
The time for knowing the truth on CBD has come. You are simply not prepared to learn about it through the mundane scientific articles. What is a better way of educating yourself about CBD than learning through the hilarious “I am CBD, I am THC”video series
The interest in the Cannabis industry is exploding in the recent years. The increase in the number of cannabis based products in the market only adds on to confusion about them. As such, Diamond CBD launches the “I am CBD, I am THC” video series as part of their campaign to educate people on the uses and effects of CBD such as CBD Oil.I am THC, I am CBD” campaign is a spin-off of the iconic “Get A Mac” ad campaign thatsees two actors taking on the personas of THC and CBD, with brief but humorous exchanges that educate and inform the audience about the differences between CBD and THC. There are a total of 8 episodes in the first series which covers issues such as the legal topics concerning CBD, side effects, common misconceptions, benefits of CBD, lineage of CBD which comes from Diamond CBD. After enjoying the “I am CBD, I am THC” videos, people can visit the Diamond CBD What Is CBD guide and information center to learn more about the facts and myths that the videos are based on.
Diamond CBD has launched the CBD Education Center called “What is CBD” which will become the official online database for factual, up-to-date information about CBD. So, what are you waiting for? Time to binge on the 8 short episodes if you are still confused about the differences between THC and CBD.
Why Learning to Tell a Good Story Helps in Branding
Stories are not a luxury; they are the single most effective way to get your audience to remember your messages. Customers buy the branding behind the product, the story that they can relate to and have an affection to the business itself.
Quality content presupposes several factors. First of all, whatever you’re writing about, it’s highly important you’re being transparent, meaning the communication between you and your audience/clients is honest and direct.
People will always buy from those who they trust, so in order to build that trust, transparency is a must. It means that that the content you’re putting on your site needs to be honest, even when it’s uncomfortable to you and you should also be prepared to share some of your personal stories and prepared to take public responsibility for your potential mistakes. Diamond CBD is able to provide knowledge on the positive impact to the world and make people want the product that brings positivity to the world.
Now, let’s not forget the true power of story, which is to trigger our emotions. Stories provide us with a safe container to feel our emotions. Whether it’s a scary story or suspenseful or sad or romantic, when we’re in a story, we feel the emotions.
And, it’s safe, because it’s not our life that’s causing us to feel those emotions. It’s a fictional reality.
So often (especially because we spend so much of our time running away from feeling our fear-based emotions), we walk around feeling completely numb. That’s because it’s not possible to just numb one emotion, we’re either feeling all of our emotions, or none of them.
But, as humans, feeling emotions is an important part of fully experiencing life. So, if we’ve numbed our emotions, we find ourselves actually craving them.
Stories can help us feel emotions, that way. Now, as a marketer, people buy because of emotions. So, what better way to sell more with love than by using stories?
Here are the 5 reasons your business needs YOUR story and these are also the 5 ways you can build your business authentically and easily.
- Your Story is evidence of your expertise. What you have experienced; including your personal life events, research, education and approach, is the best evidence of why you are perfectly placed to provide your service to others.
- Your Story creates powerful connect. When we hear your authentic story we are reminded of our own related experiences and instinctively understand that you get it.
- Your Story is inspiring.Your potential clients are struggling to achieve something. You have grown beyond that struggle so by telling that story you are inspiring others.
- Your Story is the key to attracting clients. Your story differentiates you from others in your market. People always remember the story and be attracted by it. You show up as human, approachable, knowledgeable and most importantly, relevant. Clients find you when you start telling your story.
- Your Story makes you money.Add up all of what’s said before…more connection, more expertise, more inspiration, more clients – yes, it means you will make more money and have a thriving business. Now what business owner would say no to that!
You need a great story. And you don’t have to make it up. A big shout out to the lads who helped to produce the fun video series of “I am CBD, I am THC”. They are none other than Creative Propulsion Labs who offer full service creative and marketing solutions in web, print, branding, and digital media to navigate every facet of a design project. They have an amazing team that helps to come up with the most creative ideas to help market your ideas efficiently.
