It’s long been established in the marketing world that creating quality blog posts is just about the best way to promote yourself organically online. However, one thing that many people overlook is figuring out how to optimize each blog post for maximum effectiveness. After all, it should be every company’s aim to produce content that resonates with their customer base. Unfortunately, that’s not always the case. On the other hand though, there are ways you can augment the impact of each of your blog posts –– so that your good work pays more dividends! Here are four ways to get the most out your blog posts:
Be Specific
Consumers are a sophisticated bunch, and Google and other search engines are beginning to catch up to their habits. Often, a customer will know exactly what type of product or service their looking for before they enter in a query to a search engine. For instance: a scientist that needs new drawing needles doesn’t search for “lab equipment.” No, rather, consumers will enter in specific search items. In the same way, your blog should mirror your customers’ searching habits. To that end, you may also want to explore researching a niche market to see if there are profitable opportunities to be had there.
Repurpose Old Content
Once you’ve published your blog post, there’s nothing more to be done with it, right? Wrong. Old blog posts are prime candidates to re-optimize because they offer a chance to link to current blogs and web pages. Indeed, linking and backlinking between your blogs and web pages is a fantastic way to establish a network with high authority.
Timing is Everything
If you want to engage with your readers, you need to have your finger on the pulse. Understanding what they want to read, and when they want to read it is vital if you’re going to make a splash with any of your posts. After all, publishing a blog about the best Black Friday deals in December isn’t going to do anyone a lick of good.
Outdo Your Competition
At the end of the day, your blog doesn’t have to garner a million views to be a success. Instead, you really just need your posts to be more effective than those of your closest competitors. So keep a close eye on how your rivals manage their blog. Identifying an area where you can outstrip your competition can lead to blog posts that not only engage your customers, but draw in new leads as well. In this practice, use a little common sense and play to your strengths. If you do, your blog will be better off for it.
