How to Launch a $100K+ Executive Level Job Search Campaign That Gets You Hired in a Recession

Joy Andrews lost her position as a $100K+ executive about three months ago. Devastated, Joy took some time off to clear her head and get ready for her executive level job search campaign. But now, months later, she hasn’t had many interviews and prospects are bleak. Her question to me was, “What can I do to get myself to get more interviews and get hired faster?”
In this article, I am going to give you four critical steps you must take if you want to find that $100K+ job and get hired during a recession.
Step #1 – Get organized
I am constantly amazed how executives who were driven and forceful in their jobs become lost in how to start their $100K+ executive job search. Getting organized includes these elements:
1. Treat your job search as a full time job. Totally dedicate your time to finding a job. Inform your family that your full-time job is to find a full-time job and nothing else!
2. Act as if your job search was a product or service launch. Plan your executive level job search campaign. Don’t wing it. Organize your activities in a project plan and measure yourself against your milestones and sub-goals.
3. Start your day just like you would if you were employed. Did you start your day at 7:00am and end it at 6:00pm? Then do the same for your job search.
4. Create goals for every day and every event. Get a daily goal and meet it. Develop your networking goals for each event and stay until you achieve them.
Step #2 – Get help
For many, getting help is equivalent to going to the dentist. But getting help is the smartest thing to kick-start your executive level job search campaign. Getting help includes:
1. Ask for a review of your resume. There are many services available to review your resume for free. Better yet, pay an expert to write your resume.
2. Learn from the experts. There are many experts out there that write articles like this one. Many experts also have website tools that are available for free downloads. For example, I have a free eBook at: http://www.marketyourpotential.com/ebook.asp. Take advantage of these resources.
3. Get a career coach. For executives who earn more than $100K+, getting advice for your particular situation is a wise investment Make sure, however, that your coach teaches you how to fish, not just fishes for you.
4. Get a support group. When you launch a job search campaign when the headlines are awful, being upbeat and positive is extremely difficult. Get a small group of business associates and friends who can help you during this time.
Step #3 – Get real
Just a short while ago, executives could expect to find a new position in about 90 to 120 days. Now, realistically, it can take upwards of 8 to 10 months. Getting real includes:
1. Do what it takes to survive a 10-month search. Expecting your search to go faster and not preparing for the long haul is just nuts. Reduce your expenses to just what is necessary and cut back.
2. Invest in your career. Now is the time to invest in your career and not try to “do-it-yourself.” Investments include coaching, books, tools, events, memberships, and travel to targeted cities.
3. Develop quantitative benchmarks and metrics. Analyze your job search results and measure them against standards. When you do this, you’ll be able to improve along the way which guarantees results faster.
4. Design qualitative feedback loops. Behaviors are qualitative and you can “measure” reactions to your oral and written pitch. Their reaction is a qualitative feedback loop that you can automatically gauge.
Step #4 – Get Clear
Getting a message that is clear and succinct takes work. And trying to figure out what you want next is also hard. Getting clear includes:
1. Do extensive research on target companies and industries. The Internet has a wealth of information. My recommendation is to conduct research at least 1 hour per day – above and beyond job posting searches.
2. Test your messages within networking groups. Take someone out for coffee. Try out your verbal pitch, and get their feedback. I tell my clients that they should attend at least 2 different networking groups a week during their job search campaign.
3. Know what’s happening around you. Know what’s happening around the globe. Integrate current affairs into your oral and written pitch and show how you can address the issues of the day.
4. Stay focused and determined. Persistence is the key to finding a $100K+ executive level position during an economic downturn. Direction is the result and movement in your job search is guaranteed.
About the Author:
$100K+ Executive-Level Career Coach Karen Armon prepares leaders around the world for their next move. Her popular book, Market Your Potential, Not Your Past, is a hit among executives who want a clear-cut, systematic game plan that drives careers forward. Now get her new FREE eBook, “Ten Micro-Trends that Impact Executive Careers Today” and take a critical look at today’s marketplace at: http://www.marketyourpotential.com/ebook.asp