Article Contributed by Hannah Whittenly
The website that you create for your business is the first impression that viewers will have of the products and services that you offer. Many websites are simple in design while still offering beauty, insight to the company and images that are strategically placed and stunning in design. However, if you want your site to stand out from others that are online, consider adding a video or two that will capture the attention of those who are watching.
Story Telling
Don’t ramble in the video. Write out a few ideas that you want to use, but overall, the video should tell a brief story about who you are and about how the company was founded. You can talk about the people who work for the business, the hours of operation and any goals for the future. A call to action should be included at the end of the video to get more customers in the door.
Professional Help
When you look on social media, you probably see videos that people post about their daily lives. While this is sufficient if you want to connect on a fun and personable level with the customer, you want to upgrade a bit to a professional approach. Use the best cameras possible along with color grading techniques, such as those you can do with Color Grading Central, when applicable. There are companies that can help with tutoring you about how to hold the camera and colors that work well in videos so that you offer the best presentation possible.
Multiple Channels
Many people who make videos post them to YouTube. It’s an easy way to get your name in the public eye. If you want to grow your business, you need to make sure the videos that you make are posted on multiple channels instead of just one or two. There are codes that you might need to include, which is where professional help can come into play, along with ways to track the number of people who view your videos to determine where you need to put more effort in placing them.
In the Effects
Sound and visual effects are good to use, but you don’t want to go overboard with what’s included. Background music that blends with the story that you tell and a few props that are placed in the background that are from the company or that give an idea about what the company offers can be used in the video. Consider effects like swiping from one screen to another to keep the attention of the viewer.
A video on your website is an effective way to gain more customers if it’s done in the right way. Create a plan before filming. Go through a rough draft before putting the video on the site so that you can see what it will look like and what needs to be adjusted.
About the Author
Hannah Whittenly is a freelance writer and mother of two from Sacramento, CA. She enjoys kayaking and reading books by the lake. For your video editing needs, Hannah recommends Color Grading Central.