How To Buy Text Link Ads

Blogtrepreneur: So, how do you go about choosing and investing wisely in Text Link Ads? Here are a few guidelines:
1) Checkout the “New Text Link Ads” page over at the TLA site. This is a list of all the recently added sites to the main database. Often these sites will be new blogs which have recently passed the PR4 expectations limit that the company set on new publishers.
2) Hover your mouse over the “Reveal” text to read up more about the specific blog. URL’s aren’t given, as otherwise advertisers could jump the middle man (aka. TextLinkAds the company). Check on the Alexa Rank, Number of pages, Link Popularity and Number of Links Sold. The main idea is to find a new site with a low Alexa Rank (if possible under 100,000), a high number of pages, a high link popularity (as this will give your link more weight in Search Engines), and a low Number of Links Sold in order to make your link stand out at the top of the list.
3) Using the Title and Description given on the page, open up Google and search for the Title and/or keywords mentioned. You should be able to find the site easily unless the description is vague and open-ended. By taking a look at the site itself, you can see where your link will be placed. You can also get a feel for the author (if it’s a blog), and to judge potential.
4) Then finally, purchase your link for as long as you want to risk. The longer you can afford to do so, the better. But another vital thing here is to keep reviewing the blog that your advert is on. If you can see things starting to go dry, then stop and move on. It’s better to cut your losses rather than to keep on throwing money at a dead cause.
How To Invest In Text Link Ads [Blogtrepreneur]