Most businesses understand the importance of branding through logos and business signs or posters, but they often forget that building a strong online brand presence is just as important. Nowadays, not being active online is a huge disadvantage for businesses. Building a strong online brand can greatly improve your marketing results and help you to reach more potential customers, but it can be difficult to get started. Here are some tips to begin creating your online brand presence in order to expand your customer base:
Humanize Your Brand with Social Media
Social media is one of the best ways to create your online brand presence. By posting engaging and informative content, you can help give a face to your business while also attracting new customers. Making your business seem more relatable can increase customer trust, but it is important to stick to the same brand voice and tone throughout your online presence (both on and off social media). Business branding adds value to your company by helping customers better recognize your business.
Assist Customers by Maintaining a Helpful Blog
In addition to maintaining your business website with up-to-date information on your product or service offerings, you should also add a blog section to your website to make it more interesting and valuable to consumers. You can discuss your products and services on your blog as well, but it should be more general and focused on earnestly helping your customers. For example, OTW Safety maintains a helpful blog to assist customers in understanding the history of their field, learning the different applications for their products, and much more. This information provides value to consumers whether they decide to ultimately purchase from OTW Safety or not, and this will likely encourage them to return in the future. Therefore, blogs can be a great way to further build your brand presence while also increasing customer retention.
Utilize Video Marketing
Video marketing is a very effective way to reach more customers and provide engaging content. Video advertisements are much more likely to be interacted with than static advertisements, so they can be a powerful tool for marketing and for creating your online brand. Video marketing can reinforce your social media and blog content by providing product demonstrations, interviewing experts, answering customer questions, and so on. Your company can also make shorter videos (one minute to thirty seconds) for your social media pages to add variety and interest.
Overall, there are many easy and effective ways to build your online brand presence. When combined with digital advertising campaigns, these methods can greatly expand your customer reach and conversions or leads. By utilizing social media, blog posts, and video marketing, your company can create a unified online portrayal of itself to gain customer loyalty, attract new customers, and increase sales.