It is evident that websites with multiple language options reach larger audiences; the more languages there are available, the more likely it is that an individual can understand and navigate the website. In line with this, businesses can benefit from translation services in terms of international collaboration as well as customer-base growth: making key information easily accessible to other businesses globally can be a pathway to new partnerships. The partnerships themselves can introduce benefits such as access to foreign equipment, infrastructure and sharing of costs and risks on new projects.
Topcontent is a prime example of a content agency that offers writing and translation services. They can produce content and translate texts in over 15 different languages for customers. With an efficient content order and delivery system, including automated publishing, their translators approach tasks in a quick, yet methodical manner.
Human translators, as opposed to machine translation services, ensure unique, tailored translations that can appropriately present the original content in a way that suits the new target audience. Sometimes certain aspects of websites or texts cannot be translated directly, as cultural factors may dictate that what is deemed appropriate to one audience is not appropriate to another. Both big and small businesses can benefit from this; whether there is a large or niche customer base, the text or website needs to read well in every language it is available in. A poorly translated website looks unreliable and can be difficult for both existing and potential customers to navigate.
People appreciate commitments to inclusion: translations eliminate any discomfort or disagreement that may stem from being unfamiliar with the content due to misunderstanding the language used. This can be timesaving for business interactions and ensures that anyone can access any necessary information.
Businesses benefit from the greater engagement, guaranteed quality, and recognition of cultural differences that professional translation services can offer.