An email from you could be the first contact a potential client has with you.
How well does it represent your business?
Let me give you an example…
Recently, I received an email from a person I’ve never met before asking me if I’d like to be part of her upcoming virtual event. Although I do get emails like this, this one stood out because:
- I had no idea who she was.
- It was sent from her gmail address.
- There was only her name on the bottom of the email.
- No business contact information, link to website, or anything.
Therefore, it made it difficult for me to find out more about this person and even if I wanted to be a part of her event.
So let me ask you again … how well does your email signature represent you and your business?
It’s so important that you have an email signature on ALL of the emails that you send out because:
- Your clients and potential clients know exactly how to get in touch with you.
- It’s a good marketing tool.
- You can use it to promote special offers.
- It can drive traffic to your website.
- It tells people who you are and what you do.
And whenever you send out emails they should ALWAYS come from your business email account; not a gmail, hotmail, yahoo, or other account … but your business account.
Setting up an email signature is very simple to do, and I will tell you how!
As a general rule of thumb your email signature shouldn’t be more than about six or seven lines long otherwise it just becomes too big and may detract from your email. After all you don’t want your email signature to be longer than your email!
Your basic email signature should contain:
- Your name
- Your company’s name
- Your telephone, fax number, and email address
- Your Website URL with an active hyperlink
- And maybe a line promoting one of your services, a special offer, a link to your newsletter, or anything else that you would want to let your target audience know about.
Set up your email signature so that it AUTOMATICALLY goes out on every single email that you send, whether it’s a new email or you’re replying or forwarding on an email.
Here’s how to set up your email signature …
Outlook
1. Go to Tools > Options > Mail Format > Signature Picker.
2. Click on New and then enter a name for your signature i.e. Business
3. Client on Next and then design your signature in the blank box. You can change the font, font size, and text color
4. Once done click on Finish and preview your signature in the preview window. If necessary, go back and edit it.
5. Once you’re happy with your new signature click on OK.
6. Ensue that the Use this signature by default box has the name of your new signature in it, and click on OK.
7. Congratulations – You’re done!
Outlook Express
1. Go To Tools > Options > Signatures Tab.
2. Tick Add signatures to all outgoing messages.
3. Deselect Don’t add signatures to all ‘Replies and Forwards’.
4. Add your signature in the Edit Signature text box
5. Once you’re happy with your new signature click on OK.
6. Congratulations – You’re done!
Gmail
1. Go To Mail Settings (looks like a cog wheel in the top right corner of your Gmail account).
2. Click on Labs.
3. Search for Signature Tweaks (this places your signature before the quoted text in a reply, and removes the “–” line that appears before signatures).
4. Click on Enable, and then scroll down to the bottom of the page and click Save Changes.
5. Now go to your General Tab and scroll down until you find Signatures.
6. Select the email address that you want to create a signature for.
7. Create your email signature.
8. Scroll down to the bottom and click on Save Changes.
9. Congratulations – You’re done!
And if you don’t use any of these email clients there are online tools that will do the job for you.
Thanks to a subscriber who shared a resource with me, I am now using WiseStamp to create my email signatures. It works with major email clients too.
Let me know in the comments below what you’re using to create your email signatures.
