Making money blogging is kind of the dream. You have something to say, you want others to read it, and you can make money when they do. Most incomes generated from the digital world are based on what you put into it. Which means you’re your own boss. Blogging can be especially lucrative if you are an expert in something and want to share your knowledge with others.
But, how do you break into blogging, let alone start making money from a blog? After all, there are countless blogs on the Internet and not all of them make money.
However, although that may be true, there are steps you can take to get ahead of the pack and turn your blog into a revenue stream. These aren’t the only ways to do it, but these guidance points should help.
- Build engagement offline
Like most businesses, you do have to do some in-person networking to really help your brand get off the ground. If you work to build your audience offline by engaging with people and telling them about your blog and why they should follow it, you have a better chance of getting eyes on it and making some money.
- Market your blog on a content marketplace
One of the biggest decisions when it comes to creating a blog and trying to make money from it is deciding how to market it. Of course, you can market your blog on social media platforms, like Facebook, Twitter and Instagram, and we encourage that you do.
But, there are other marketing avenues that you should know about and definitely worthwhile. Consider, for example, the site ConnectPal. ConnectPal allows content creators to create their own ConnectPal page and charge a certain amount for others to access the page. Over the years, ConnectPal’s visitor base has grown considerably. And the site provides an ideal opportunity to do two things: one, market your blog on your own ConnectPal page; two, earn a second revenue stream from readers who want to access your ConnectPal page.
- The power of ads
Another way to build revenue with your blog is by utilizing advertising. You can make money advertising products, services, other sites, and more on your blog with different types of ads, including “pay-per-click” options or by publishing paid reviews among your other content. If you’re a beginner at this, you can use a revenue tool for bloggers, like Adwords, to get started. Importantly, Adwords can help you budget for and analyze the performance of the advertising you include on your blog.
- Quality is key
Anyone can have a blog. But how do you make yours stand out? If you work in a range of genres, you have a lot of areas to pull from in your writing, and can create quality work from those experiences that will also draw in an audience from several sources. If you have one particular subject that you’re especially knowledgeable in, you can focus on become a blogging expert in that area.
Either way, the quality of your content is extremely important. If you create quality work and build your network both on and offline, word will spread that your blog is one to follow, and that, in turn, will translate to more readers and followers — and ultimately more potential revenue.
