I got a call this week from the owner of a fast-growing, 6-figure business. They wanted some help with their branding. The first thing I did was look at their YouTube videos, and I have to say I was horrified.
To put it kindly, the videos did not look like they came from a successful business. They looked “schlocky.” They looked amateurish and unprofessional. They looked even worse than those cheesy, local public-access TV ads you see in the middle of the night. It was really embarrassing.
I immediately told the owner of the business to yank those videos off YouTube and to pull them down off his website. It wasn’t easy telling him that his videos sucked. But, like it or not, customers are going to judge you by your videos and, if your videos are crappy, no one is going to want to do business with you. No one will even take you seriously.
Your videos, like your website, are the online face of your company. Your videos are your image and your reputation and, often, the first and only impression to your potential clients. In fact, a bad video is worse than no video at all.
Please, please, please take a good, hard, objective look at your videos. Are you putting your best foot forward? Are your videos as professional as you want your business to appear? Do they support or detract from your brand? (Hint: Your videos are your brand!) Are you proud to watch your video, or do you have a twinge of embarrassment? Be honest. Are your videos doing you more harm than good?
There is a better way – and a way to make absolutely sure that your videos are building your brand and boosting your business – instead of damaging your reputation.
My small group mentoring program is designed to get your video marketing strategy on track and make your videos look like a million-dollar brand. My mentoring doesn’t come cheap and it’s not for everyone, but then again, what is your online reputation worth? Check it out here to see if it’s a fit for you: https://loubortone.leadpages.net/videomarketingmachine/
If think your video might be sending the wrong message about you and your business, or if they are not as professional as they should be, then reach out to me. Your reputation is at stake.