Do people trust you?
People buy from people they like and trust. I don’t think anyone would argue with that.
So how do you develop trust?
In my opinion, building trust starts with building rapport. Rapport is something we do every day with every person we meet. It is not something that is done the first time you meet someone, it happens every time you meet them. Some of the more common techniques include:
- Pacing
- Matching and mirroring
- Vocal variety and tone of voice
- Eye contact
- The way we dress
- etc.
Rapport is not something we are taught to do, it is something we do. Some are better at building rapport than others. Some are naturals and others study it and make a decision to master it. One of the less common and more powerful ways to build trust is to take the time and develop the skills necessary to treat others the way they want to be treated. You can learn more in my book The Platinum Rule for Small Business Mastery available on http://www.amazon.com
When people trust you they buy from you and they are loyal to you. This means they return to buy more.
When your employees trust you they will work harder for you and make better decisions.
You create deeper and more satisfying personal relationships.
Did you meet someone that you just liked, you became immediate friends and realized you wanted to spend more time with them, maybe find a way to do more business – that is rapport.
Did you meet someone of the opposite sex and immediately wanted to do on a date? That is rapport.
Did you buy something you never thought you would buy because you liked the person doing the selling? That is rapport.
Rapport building is a skill that anyone can learn and should learn.
Let me know if you have any questions.
