Brochures are one of the most commonly used materials of various businesses to advertise or market their products to potential clients aside from pull up banners and roller banners. There are different types of brochures available. It’s important that companies are aware of these and that they understand their functions to ensure that they serve their purpose. Here are six of the most popular types of brochures to use in your business.
- Respond to Queries
This type of brochure is used for potential customers who already know about your business. They may have learned about it through a marketing campaign, advertisement, social media, etc. These people already know about your company and they are interested in the products or services that you offer. The content of respond to queries brochures must talk about all the reasons or facts that would encourage people to do business with you. This is where all your sales strategy must be included.
- Leave Behinds
If you have a personal meeting with prospective customers, this is the type of brochure that you will give them, as the term suggests. Since you most probably already explained to them everything they need to know about your business and what you offer, the brochure must contain a summary of what you have explained. Include information or details that may be hard to remember so they have a reference. This is also where you can add a comparison between you and other competitors to show why they should choose you.
- Handouts
If you don’t have a physical place where people can get your brochures or you are giving it to people who you didn’t have a meeting with, this type of brochure is one of your options. Handouts must catch the attention of people and they should be inviting enough to make people read them from cover to cover, thus making them know about you. Everything should be well thought out, from the images and text to the paper to use for the brochure printing. The quality of the paper and ink used for brochure printing must stand out. The same is true when printing other marketing materials like leaflet printing, flyer printing, and business card printing.
- Sales Support Tool
Sales people use this brochure as a support when making their pitch. Key elements that correspond with what the sales person is explaining are included in this brochure. It doesn’t have to be detailed or too complex, as the sales person will talk about the information that needs to be given to the customers. This brochure will serve as a guide for them to make it easier to follow what the sales person is discussing.
- Direct Mail
Like handouts, the people to whom you will be sending this brochure do not have the initial interest in getting your products or services. These are called cold prospects. Instead of handing them out personally, this brochure is sent via direct mail. The content and presentation must also be carefully thought out, to make the recipient feel interested in reading what’s inside and learning what you have to offer.
- Point of Sale
This type of brochure is placed somewhere that can be easily spotted by people. These brochures are common in banks, and various commercial establishments. They give a preview of the products or services offered by the company but they do not contain all the information. Potential clients will then get more information from the company’s representatives or customer support to learn more about their business.
These are the most common types of brochures used in businesses. Determine which of them best fits the purpose in your own case – to ensure that you will benefit from it.