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Simple Strategies to Viral Marketing Online

Article contributed by Michelle Ulrich
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1.Social networks – how to work it
a.http://www.craigslist.com
b.http://www.fastpitchnetworking.com
c.http://www.ryze.com
d.Ning.com is a create-your-own social network site
2.Free Classified Ads
a.Backpage
b.Craigslist
c.MySpace – need to be a member with a profile, I believe
3.Teleclasses/Podcasts
a.These can be pre-recorded if you don’t want to interact with others
b.Teleclasses are great for getting the word out about your products/services; guest speakers can promote you to their list and increase your list on a monthly basis
c.Use www.fullcalendar.com to promote teleclasses and events
4.Joint Ventures – co-creation of…
a.New products
b.New teleclasses
c.New workshops
d.New podcasts
e.New ebooks
f.Limitless ideas…
5.Strategic Alliances
a.Promote one another via banner ad exchanges
b.Promote one another via ezine or newsletter mentions
6.Article submissions
a.Write an article – submit online
b.Repurpose into an ezine article or ezine series if article is long
c.Repurpose into a podcast
d.Repurpose into an ebook with additional resources
e.Repurpose into a speech/presentation for live events
7.Ezine submissions
a.Write an ezine – submit online to ezine banks
b.Repurpose into an article
c.Repurpose into a podcast
d.Repurpose into an ebook with additional resources
e.Repurpose into a speech/presentation for live events
8.Ezine with tips, resources, trends
a.Submit to ezine banks for additional subscribers
9.Blog
a.Blog or have someone else blog for you no less than 3x/wk
b.Pick a theme for each month to make it easy
c.Base the theme on your teleclasses and ezine, etc. to make all items/tasks easier to complete
10.Affiliate accounts
a.Amazon – book store, software store, web store, etc.
b.Commission Junction
c.Create your own affiliate account – essentially provides a means for others interested in your product a way for them to make a small percentage while you gain a virtual sales force
11.Blogtalk Radio – 15 mins – longer monologues or full blown radio show; record to podcast
a.Repurpose into an article
b.Repurpose into an ezine piece
c.Repurpose into a podcast
d.Repurpose into an ebook with additional resources
e.Repurpose into a speech/presentation for live events
12.Get involved; share your passion
a.Share your passion with others
i.Online
1.Social networks
2.Forums
3.Message boards
ii.In person
1.Networking
2.Volunteer opportunities in community
3.Church
4.Youth groups
5.Etc.
iii.Don’t forget to share your projects and/or websites with others
About the Author
Michelle Ulrich is the Chief Villager and founder of The Virtual Nation™, an educational destination for Virtual Professionals around the globe. Michelle is an avid believer in giving back to her industry and she does this by offering coaching, teleclasses, resources, and tools, in addition to providing a community of learning, a nation of culture, and a virtual village for her members.
She maintains her private practice where she specializes in working with authors, coaches and speakers who struggle to keep up with e-commerce and new technologies. Clients can check out her services at www.virtualbusinessmarketing.com, while Virtual Assistants can find her over at www.thevirtualnation.com. She can be reached by telephone at (916) 536-9799 in the Pacific time zone.

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Technology

Teleseminars: Five Tips For Getting Your Moneys Worth

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Teleseminars are a great way to learn from experts without leaving the comfort of your home. No travel expenses, jet lag or cafeteria food to deal with makes them the perfect way for work-at-home moms to expand their business knowledge and skills.

More and more experts and authors are offering teleseminars on topics such as business, marketing, advertising and more. Many of these subjects are of interest, but can we as business owners really learn enough to make it worth the time and expense? In short, yes. However, there are a few important steps you should take when attending a teleseminar.

Make sure the speaker is qualified.
It’s fairly simple to set up a teleseminar and virtually anyone could do put one together. So, before investing in a seminar, do some quick research on the speaker(s) to be sure they are experienced in the areas they will be covering. Search for their name using a search engine such as Google or Yahoo and see what results are returned. Also, if they have authored a book, take a look on Amazon and read any reviews/comments posted there.

Take notes.
If you’re like me, you have multiple projects on your mind, as well as your children, spouse, etc. With all of the information running through my brain, I tend to recall very little of what I hear during the day, even if it’s good information. In order to retain the information given during a teleseminar, don’t just sit and soak it up. Make the effort to listen closely and take notes. You’ll remember more of what was discussed and you’ll be able to refer to your notes in the future if necessary.

Speak up.
A teleseminar is similar to a massive conference call with one main person speaking. Because of the size and the virtual setting, many people feel unsure about speaking up and asking questions. However, you’ll do both yourself and the speaker a favor by voicing your thoughts when appropriate and asking honest questions. Chances are good that others in the group have the same questions and will appreciate you stepping out and asking. Do be careful not to ask too many questions. This isn’t a personal training session and if too many questions are asked, especially by the same person, the speaker doesn’t get to cover all the material they have planned.

Enlist a Friend.
What better way to get the most out of a seminar than to take it with a friend? If you have a friend of colleague that is interested, you can both participate in the teleseminar it will give you a great topic for discussion afterwards. I tend to learn more from discussions post-seminar than I do while listening to the lecture. I think talking it over with another attendee helps me to process the information and see how it applies to my daily life and business.

Follow up.
If a teleseminar is especially helpful to you, send a thank-you to the speaker. Try to send a written note or if this is not possible, an email will do. By making contact with the speaker and showing your appreciation you’re not only providing encouragement, you are networking. You just never know what type of response you might receive and you may even make a new friend or find a mentor.

The key to getting the most out of teleseminars is to find the ones that are by true experts in their field and that interest you the most. So, the next time you find a teleseminar that catches your interest, gather up your pen and paper and tune in. If you can find a colleague that interested in joining you, you’ll be all the better for it. You’ll learn more and have more fun in the process

Categories
Technology

The New Work Revolution – Global Village

The Global Village is driven by technology.
It began with television, telecoms and travel. Gradually, stumblingly we learnt about other people – not just where they were on the map but how they lived, what they thought, what they needed, what they aspired to. At first it was a peek at their quaint, sometimes bizarre, lifestyles, customs and practices. Mother T and Bob Geldorf brought us down to earth. Mother T talked for over fifty years about the poorest of the poor until we began to realise they demanded more than an odd coin in the collector’s tin. Geldorf held The Concert and began a massive, serious movement of giving.
Famine, earthquake, flood – all the natural disasters – became the real on-line drama of life. So did the media-monitored terrorist attacks. We went to look but we also went to help. We rounded on our religious superiors for their patronising, ‘heaven next’ approach. As the final notes of our evening prayers resonated through the great Cathedral, Mosque or Temple we began to feel that to follow them with a slap-up, four course dinner washed down with a good hearty drink was not always the best response to those without shelter, food and medicine.
For business, the Global Village offered markets beyond the wildest dreams of our fathers and grandfathers. We were now selling finished goods to people some of whom were beginning to have enough in their pockets for more than the bare essentials. It seemed as though growth was guaranteed forever. Expansion was the name of the game.
People who achieve a little discretionary spending soon want a little more… and a little more. They are willing to work for it at rates that make the present producers look very expensive. ‘Lowest cost’ drives production – and, increasingly, services (call centres, for example) – to where it can be done most economically, leaving in its wake a trail of redundancies, bankruptcies and capital shortages.
All this will shift unemployment – gradually, at first – from the destitute to the well-off, the very people who are seeking a Balanced Life Style.

* * *

JohnBittlestonPhoto.jpgJohn Bittleston blogs at TerrificMentors.com, a site that provides mentoring for those who wish a change in career or job, wanting to start a business or looking to improve their handling of people (including themselves).

Categories
Technology

Best Tech Help

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StartupJournal: Most small-business owners can’t afford consultants or an IT staff. For tech support, they draw on other resources: neighbors, friends, relatives — anyone they know who might have a handle on a tech issue they don’t understand.
But there are other sources that small businesses can turn to for reliable, inexpensive and even free tech support: online, government, and academics.
We interviewed technology experts about where to find the best help. We also asked small-business owners where they go to find the latest and most comprehensive tech information. In the process, we discovered not only what some consider to be the most helpful Web sites on tech matters for small businesses, but also government services that offer free consultations, and a business school whose students give free support to local companies facing network-security issues.
Where You Can Find Good, Cheap Tech Help [StartupJournal]

Categories
Technology

Tech Trends For Small Business

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Small Business Trends: The latest installment of the Future of Small Business report is out. The Future of Small Business report outlines major trends affecting small businesses in the United States over the next ten years.
This latest installment of the report focuses on technology. It outlines three categories of technology trends that are shaping the face of small business.
On My Time, On My Terms — We will run our businesses increasingly “on my time” and “on my terms.” For instance, mobile devices will be used for more than just communications to let us talk and send text messages. Instead they will be tools that let us run our businesses at any hour, from anywhere. And we will also have access to a new wave of sophisticated analytic tools to help run our businesses — tools such as large corporations use today. The analytic tools will help us make decisions.
But instead of all this connectedness and technology meaning that we will be working around the clock, these tools put us more in control. We can leave the office at noon if we want to go play golf, and then put in two hours of work in the evening from home.
Global, Local, Virtual — The evolution of the Web makes it easier to start a business, operate it and innovate in it.
High-tech ceases being a hurdle, because it keeps getting cheaper and easier to use. In turn, that is spurring the formation of small and personal businesses.
At the same time, small business relationships will become increasingly virtual, as we develop relationships with customers, partners and suppliers beyond the local neighborhood to potentially anywhere in the world. Peer networks become more connected and become a much more important force in helping small business owners make decisions.
From “Push” to “Pull” — The small business marketing approach will shift from a “push” to “pull” mindset. In other words, customers take charge. Customers increasingly find the information they need to make buying decisions, rather than accepting what is pitched to them.
A Web presence will become the most important factor for small businesses to acquire customers. And a Web presence is not just a Web site but the totality of your online presence across a variety of places. And mobile phones will increasingly become an important part of marketing for small businesses.
Technology Trends and the Future of Small Business [Small Business Trends]