Category: Success Attitude

Article Contributed by Kendall SummerHawk
No matter how much a Soul-Preneur loves what she does, if she can’t figure out how to TALK about her services she’ll never attract better, higher paying clients.
When it comes to business marketing, most people brainstorm a billion different tag lines then wonder why none of them sound or feel like “the one.”
The problem is all that brainstorming isn’t every effective because it’s relying on the wrong information to start with. Crafting a tag line—or any of your marketing copy such as sales letters, email promos, flyers and titles—first starts with understanding your unique style and personality.
Okay, sounds good. But, how exactly do you do that?
The best way is to know your “Marketing Archetype.” Think of an archetype as a universally-accepted personality that appears in our stories, myths and in the most compelling current marketing campaigns.
A great example is the Hero archetype, put forward so richly and powerfully by the Race for the Cure campaign. Another example is the Teacher archetype of seeking wisdom, beautifully modeled by Oprah.
Every Marketing Archetype has key words and phrases associated with it. Once you know your Marketing Archetype you can quickly and easily create a compelling tag line, Web site and more.
Here are three easy tips on how to use the power of Marketing Archetypes to attract better, higher paying clients. What this means for you is quickly being able to write and talk about what you do in a powerful and authentic way!
Tip #1: What is Your Powerful Story?
No matter which Marketing Archetype you use, your marketing must consistently put forward an emotionally rich story. Do this and you’ll authentically draw people into caring about you, what you do and the people you help.
For example, the story theme that is woven throughout all of my marketing is that you can love who you are and what you do, and make great money doing it. My Marketing Archetypes are the Explorer and the Romantic. All of my marketing powerfully speaks to the idea that you must be unique and authentic (that’s key for us Explorers) and that you can love what you do and make great money doing it (that’s the richness of the Romantic).
Tip #2: Remember That It’s Better to Stand Out Than to be Ignored
No matter what your Marketing Archetype, it’s vital that you speak powerfully about the gift you’re here to share with your clients. Don’t let fear or that voice that says, “Who do you think you are?” stop you from being heard in a powerful way.
Tip #3: Reveal Your Clients’ Archetypes so You Can Speak Their Language
Once you understand your own Marketing Archetype, you can then easily figure out that of your client, giving you an insight into exactly how receptive they are to certain marketing.
Here’s an example: I attract a lot of coaches and I know that coaches are often Alchemist and Artist archetypes. I know exactly what type of language resonates with them best. Words such as “transform, magic, instant, idea and create” really speak to Alchemists and Artists, so I make sure to weave those words into my writing. This way, I’m speaking my truth in a way that goes straight into their hearts.
Your marketing archetype is a window to a new language you can quickly use, and a window into creating powerful affinity with your clients.
Success in business is all about relationships, trust and a deep connection with your clients. Marketing Archetypes is a powerful way to build those relationships quickly and authentically, and in any form of media. The sooner you discover what yours is the quicker you’ll be enjoying the gift of attracting the better, higher-paying clients you love.
And, if you want to get personal training from me on what your Marketing Archetype is and how to use this powerful system with your clients, watch your inbox for details about my upcoming new certification program! I’ll share how you can learn more in just a few days.
About the Author
Kendall SummerHawk, the Million Dollar Marketing Coach, is an expert at helping women entrepreneurs at all levels design a business they love and charge what they’re worth and get it. Kendall delivers simple ways entrepreneurs can design and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time, and freedom in their business. For free articles, free resources and to sign up for a free subscription to Kendall’s Money, Marketing and Soul weekly articles visit www.kendallsummerhawk.com.

Article Contributed by Gary Jordan
Determining whether a particular skill you possess is natural or acquired is an important step to doing more of what you do best. Because many of of our natural skills bring a greater feeling of joy, these skills are worth discovering and developing.
A “skill” is a behavior or ability you’ve developed through training or experience. And, while all personal skills are behaviors, not all behaviors are skills. For example, telling a joke is a skill; laughing at a joke is a behavior.
Some of your skills are natural, meaning that were born with the potential to develop them easily. By the way, you usually have a strong affinity for those skills which are natural to you. Some of your skills are acquired, meaning you had to put more effort into developing them than you did your natural skills.
You may be able to perform both with equal ease, but the skills that are acquired will cost you more in terms of psychological, emotional and physical effort. The skills that are natural to you tend to bring with them fulfillment and joy, leading to a greater feeling of life success.
Take 10 minutes to reflect on the behaviors you perform every day.
o Which of these behaviors are skills?
o Which of these behaviors do you find easy, look forward to doing, or gain great satisfaction when you do them?
o Which do you find more challenging?
o Which do you find yourself putting off or postponing?
These are important keys to discovering your natural skills. Discovering and nurturing a new talent is an opportunity to find what you need to be successful in life and enjoy life more fully. When we are doing what we love, we are often performing at our best. This leads to a kind of fulfillment that allows us to live life passionately and happily.
About the Author
Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley. He’s the co-founder of Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents. www.vrft.com.

Ever wondered why they make M&Ms in so many different colors? It’s because, as the saying goes, variety is the spice of life. How boring and unappealing would a bag full of all brown M&Ms be?
Well, society is like that bag of M&Ms, there’s a lot of diversity going on in terms of race, culture, ethnicity and lifestyle.
One type of diversity that’s often overlooked is psychological diversity. I’m talking about the differences in the way we each view the world.
Your perception is a filter that translates your experiences into meaning. It is at the core of who you are, and it impacts your values, your beliefs, your feelings and your psychology.
At any given moment, our brains are being exposed to millions of bits of sensory information, sights, sounds, textures and emotions. Because we can only process a small fraction of all that information, much of it gets filtered out.
What makes this interesting is that each of us filters out different sensors, so we are each experiencing a different “reality,” often without realizing that this reality is unique to us.
In fact, neuro-research shows that our particular set of filters is most likely hard-wired, not readily changeable, and not as clearly noticeable as are many other types of differences.
What this means is that sometimes other people’s actions, views and approaches to life will make no sense (based on our world view).
The truth is, people interpret their experiences differently, and draw radically different conclusions from the same set of circumstances. While it’s true that our perceptual styles can lead to potential conflict, I like to think that this type of diversity adds creative tension, variety and challenge to life.
Those differences make you who you are. Your unique perception offers a one-of-a-kind path for success and the potential to excel at things only available to you
Do a little experiment: pick someone in your life that seems to be using a different set of filters than you. Ask yourself, “What must be true for them to act/think/behave that way?”
“Try on” this behavior and ways of thinking for 30 minutes and see how quickly you can develop an appreciation for views of the world.
Exploring and claiming the unique aspects of your perception (and the perceptions of the people around you) will help you fill your life with behaviors and activities that bring you joy and fulfillment.
About the Author:
Lynda-Ross Vega: A partner at Vega Behavioral Consulting, Ltd., Lynda-Ross specializes in helping entrepreneurs and coaches build dynamite teams and systems that WORK. She is co-author of Vega Role Facilities Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.VRFT.com

Your skills and the roles they support didn’t come about by accident. They were developed through training and experience. The question that fascinates us is, “What kind of training and what kind of experience?”
Your current abilities depend largely on how you experienced four important developmental factors as a child in relation to your budding skills. These four factors, Permission, Promotion, Protection and Power, greatly influence the feelings we have about various skills whether the be joy, fear or dread.
Imagine that you are a small child just beginning to explore the world around you. You discover that there are some things you really like to do, such as dance or draw. You discover that when you dance, your parents praise and support you. What they have done is given you “Permission.” If, on the other hand, you would rather draw, but your parents insist that you dance, that is “Promotion” – you are being pushed into something you have not actively chosen for yourself.
Whether a talent was given permission or was promoted, it certainly required practice on your part in order to develop that skill. As you practiced you probably made mistakes – sang off key, forgot a dance step or had difficulty drawing a face. Protection, in the form of encouragement, was there to prevent those small failures from being devastating. Protection allowed you to pull yourself together, dust off your self-esteem and try again!
Finally, with enough practice you gained competence. With competence came Power – the power to affect other people with your skill. Your singing now moves people, your dancing entertains them or they admire your art.
This process was repeated, usually without awareness, for all of your current roles and skills.
Take action and reflect on those things you do best. Make two columns on a piece of paper, heading one column with Permission and one column with Promotion. Now make a list of your skills and roles, placing each in the appropriate column. Which did you choose, and which were you guided toward? Reflect on some of your early “failures” and how adults provided you with the necessary “protection” so you could continue skill-building.
As you look over these activities, highlight the ones that give you a feeling of power and strength. These activities are important to your success in life! These are the skills that will bring you the most joy and fulfillment and are worth your happiness to discover and develop.
About the Author:
Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley. He’s the co-founder of Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents. www.vrft.com.