Category: Social Marketing

With the help of Instagram business, one will able to create a strong bonding with the followers with ease.  If you want to convert follower into a customer, then one should create a particular group. After that, you need to chat with them regularly. A genuine engagement will surely help you in creating loyal customers. One has to pay attention to two important things like promotion and quality of the content.  In order to promote the business effectively on Instagram, then one has to create an effective marketing campaign for the business.  Following are some considerations that one should take into account while promoting the account on Instagram.

1. Create interaction with followers

After sharing content, one should make the use of tag feature that will surely attract a lot of users from a particular area.  Apart from that, one should make the use of a live feature that would help make a strong bonding with the customer.

2. Consider for Hashtag

Make sure that you are creating a genuine or interactive hashtag that will able to increase the engagement rate of the business account. Make sure that you are making the use of an interactive hashtag that would be beneficial for the business. It is one of the great things that will improve the engagement rate and will surely attract a lot of followers.  Along with the hashtag, one has to tag the customers that will improve the ROI and sale of the business. It is one of the great things that will able to attract lots of followers. Overall, interactive hashtags are fairly great, which is improving the overall fan following and sale of the business. It is directly creating a positive impact on the ROI.  Make sure that you are creating a genuine or particular tag for the business page. ????????? ? ????????? is a fairly great website that is offering Instagram at a reasonable worth.

3. Show creativity

In order to make a strong bonding with customers, then it is your responsibility to connect with followers by sharing content on a regular basis. You will able to improve the engagement and ROI of business using two important things like content and promotion feature as well. Therefore, after sharing content, one has to make the use of advertisement feature that is attracting a lot of folks from a targeted area. All you need to set a genuine advertisement that can improve the ROI, reach, and engagement of the page without having any complicated problem. It is highly recommended that one should always make the use of innovative and creative content that will improve overall engagement and reach of the page with ease.

Further, with the help of these above-mentioned paragraphs, one will be surely able to improve the reach and engagement of the page with ease. Therefore, it is your responsibility to share content on a regular basis and make the use of the effective hashtag for the page.

Author Bio –

Kristen Smith is the owner of a fashion brand, and she has admitted to using her social media profiles for gaining website traffic. She also visits ????????? ? ????????? for getting more likes on her posts.

Whenever you look for great marketing tools, social media is high on the list. These days, all businesses are aware of how effective a social media campaign can be. In fact, many companies will now hire people specifically to work on the social media side of things. It’s no secret that some of the best viral marketing work has been done on sites like Twitter and Facebook. There are so many ways that social media can influence people and help promote things.

Do you know what else has a huge influence on people? Hollywood. Yes, Hollywood has influenced millions of people with blockbuster movies over the years. I thought it would be interesting to take a look at both of these things side by side. More specifically, what can Hollywood teach us about social media?

People Are Different

One thing you notice about Hollywood films is that they can be incredibly different. You may have one film that’s based on romance, and another that’s full of horror. There are so many different genres and subgenres, but what’s the point in this? The point is that by having different types of films, you cater to a wide audience. Hollywood directors are aware that people are different, and certain audiences like certain things. To stick to one genre would be absurd as it narrows down your audience and blocks out people who aren’t interested.

This can be applied to the world of social media marketing too. Just because one person is using Twitter, this doesn’t mean everyone is. So, focus all your attention on Twitter and you miss out on all the people that are using LinkedIn and Facebook. You must understand that people have different tastes, and find a way to adapt to them.

Audiences Love A Lead Character

All Hollywood film directors will tell you that great movies require a strong lead character. Someone that people can identify with, and will recognize for years to come. Think about any movie out there, and I bet the first thing that comes to mind is the lead character. There are lead characters from films that were made decades ago that still get talked about and recognized. Audiences love a good lead, they’re the key to every successful film. A great character can also help a director turn the film into a profitable brand.

Again, you can relate this back to social media. If you want to run a successful social media marketing campaign, your company needs a lead character. Someone for the audience to recognize and identify with. With a character, you start building a brand your name and increasing brand awareness. Whenever someone sees this character, they’ll think of your company. Now, you don’t have to create a fictional character, although that is an option. Sometimes you might use the founder of the company as the face of your social media campaign. No matter how you get your brand character, it’s important you have one.

Good Storytelling Is Crucial

If there’s one thing Hollywood has taught us, it’s that storytelling is very important. All of the greatest movies are built around brilliant stories. It’s rare you’ll leave the cinema and go on about how amazing a film was even though the story was bad. No, a great story, and great storytelling will turn a movie into a masterpiece. All of the best Hollywood directors and writers will spend weeks ensuring their script is perfect. They know it holds the key to whether or not their film is a hit or miss.

Similarly, the same can be said of social media. You need to create a story that grips people and gets them involved. When you think about it, every marketing campaign is a small story. You must use storytelling techniques to entice people in and get them following you on social media. The best companies are ones that can tell a story with their tweets or Facebook updates. If you follow the tip above, you’ll create a brand character for your business. Then, use storytelling to create a story that helps bring people to your company. If you don’t have a story, then there’s no structure to your social media campaign.

You’ll be amazed at how much Hollywood can teach us about social media. These are two things that you wouldn’t usually associate with one another. But, we can take a lot from Hollywood films and apply it the world of social media marketing. When you take a deeper look at things, you realize that there’s lots that Hollywood can teach us.

About the Author:

Hardik Oza is an SEO Practitioner, having 5+ years of experience in SEO. He strongly focuses on link building to enable his clients’ websites to gain organic traffic and visibility. Follow him on Twitter @Ozaemotion.

Article Contributed by Harris Scott

Whatever the type of business you are running today, it is possible to harness the power of Instagram to achieve your objectives. This is the fastest growing social media networks with over 700 million monthly users (MAUs). Within 7 years, this photo and video sharing platform has grown by leaps and bounds and it is now one of the most powerful business marketing tools.

Whether you want to grow brand awareness, increase conversion rates, improve engagement levels or target millenials, this is the platform you should be using. According to eMarketer, 48.8% of brands in the U.S already have an Instagram account and this number is expected to grow to 71% by end of 2017.

Most marketers jump headfirst into Instagram marketing with the belief that you just need to post nice photos to get followers for Instagram. Well, this doesn’t work out for most of them and today, you should learn from the most common mistakes they make to tweak your IG strategy early enough. Here are some of these mistakes with ideas on how to avoid them:

1. Lack of strategy – This is the most common mistake because business owners mistakenly think that all IG accounts are the same. For a business IG account, you have goals to achieve and as such, your posts should be goal-driven. Lack of strategy is what drives brands to share any picture they come across. If you have no Instagram strategy, your marketing campaign is bound to fail.
2. Private account –This is a mistake that you would expect no one to make but surprisingly, many brands don’t take time to check their account settings. By setting your account to private, you are limiting the opportunities you can enjoy on Instagram.
3. Random posts – This closely relates to lack of strategy but it is even worse. Just because you had an office party doesn’t mean those photos should end up on your Instagram account. You must have a theme/shtick that guides the kind of content you publish. It is by having a theme that you start getting a regular flow of people liking your posts.
4. Failure to optimize your bio – if you don’t have a link in the bio, you are missing out on a huge opportunity to drive traffic to your website. This is the only place where you can have a link and therefore, make sure you have one. It could link to a landing page, social profile or any other relevant platform.
5. Poor use of hashtags – For starters, you have to appreciate that hashtags drive Instagram and as such, you must use them. To do this, you should come up with the best hashtags because you are allowed to use up to 30 hashtags. The idea is never to use too many and only use those that are relevant to your marketing campaign.

There are many other Instagram marketing blunders you should avoid and it is important to keep learning.

Author Bio

Harris Scott is a leading blog writer and content marketing professional with thousands of real Instagram followers for his postings.

Email marketing can be a powerful tool to grow your business, however, it needs to be done with care and professionalism. In this email I discuss what you should not do when doing email marketing.

I receive emails from people (almost daily) proposing to be email marketers and website designers, and it’s pretty clear to me they don’t know what they’re doing.

Let me tell you why.

The emails always start with, “Dear Sir/Madam, I have reviewed your website and we can…”

First, my name is all over my websites. If you do not use my name you did not look at my site. Second, I have many websites. Which site did you review? Please include the website in the email. Third, because you did not use my name or reference my website, I know it’s an email template and they are sending this out to everyone with a website. Nothing professional about this email.

I delete that email.

Next, if the email captures my attention, I look at the email address. If it’s a Gmail, Outlook, Live, Yahoo or Hotmail account, I delete the email. If you don’t have a website and yet you are telling me how great you are at website design or email marketing and you do not give me the info to see if I want to talk to you, you are less than professional.

Finally, If the message is all about you and all the great things you do (Java, PHP, and all your technical jargon that I don’t understand) and you don’t speak to me in a way that makes sense to me and tell me why it is important, I’m deleting your email message.

If you send a follow-up message, please don’t assume I read your prior email. If there is no context, I will delete this email as well.

So for all those people who are sending me emails about website design, SEO, SEM, Email marketing and all kinds of great things you do, please adhere to the above and maybe you’ll get a response.

Social media has become a very powerful tool for promoting ideas, marketing concepts, and actualizing product branding. Companies who want to take advantage of social media to develop and grow their brands need to take into considering the opportunities that lie in social chain. A powerful social chain essentially utilizes creative methods, strategy, influencers, and events to engage people on social media. To succeed, you must understand the language of your audience, offer them something unique and be ready to communicate your brand in the most creative way you can ever imagine.

Come Up With Something Creative

Being creative is not easy. You have to be some mind reader of a sort in one hand and a genius in another. Your social chain campaign has to stand out, engage people and be very entertaining. You can begin your creative desire by searching for viral and award winning campaigns to see what other people are doing. Take your time to work and build a big idea. You may think that the bigger and more creative your idea is the more people it will attract, however most social campaign ideas are actually very simple and straightforward.

Have a Strategy

The success of your strategy will depend on the kind of people on your team. If you don’t already have one you need to set up a group of intelligent, creative, hardworking and passionate people. Identify your business goals and build your strategy in a way that will satisfy it. Not every marketing campaign can work for you, come up with something that specifically deals with your marketing objectives and targeted towards your specific consumer base.

Take Advantage of Influencers

Influencers are celebrities, content creators and social media stars that have a large following and are committed to a particular style of publishing. Whatever you do, there are social media influencers out there that can help spread the news about your campaign and get millions of people to like your page within a very short time. Making use of influencers generates high-quality leads, improve search ranking, engage new target audiences, drive conversion and build trust between the senegence distributor and the audience. Also, influencer marketing is native, so it performs better than traditional ads, increase your ROI and offer immense opportunity to do something differently.

Understand your Audience

Knowing your audience is key to your social media campaign. Do a little research about the kind of people following you and try to come up with the ideas they will find more interesting and fun. Remember, everyone is looking for something that will give them excitement and make them feel they belong, something they can share with family and friends. Conducting a market or online consumer behavior survey might be necessary. Check comments, likes, and shares and conduct interviews if and when possible.

Make Use of All Avenues

One good thing about social media is the various platforms available. When carrying out your social chain, make use of all the social media platforms that are relevant to your campaign strategy, such as Facebook, Instagram, YouTube, Google Plus, LinkedIn, etc. Take advantage of tools that allow you to attach timing to your postings so you can deliver it to your audience exactly when most of them are available online.

Your social chain has to be well thought out before you get it out there. You don’t want to send it out only for people to point out errors. Know your audience, come up with a creative plan and put up a strategy that is unique and unbeatable. Make use of social media platforms relevant to your business and deliver a message people will be talking about for a long time.