Category: Sales & Marketing

Small Business Trends: Maybe sales and marketing are not your strongest skills. But if you want to improve your marketing by 100%, try this simple technique that anybody can do: learn to tell a good story.
In my latest column over at the OPEN Forum site, I discuss the power of telling stories to spice up your marketing:
T.J. Walker, a public speaking consultant to the rich and famous, wrote about the power of telling stories. Quoting the book “Made to Stick” by Chip Heath and Dan Heath, he notes that 63% of people will remember a story from a talk or presentation, versus only 5% who remembered statistics.
He also said this: “Stories are not a luxury; they are the single most effective way to get your audience to remember your messages.”
OK, he was talking about public speaking. But, that same principle applies to marketing your business, too — because marketing is partially about getting your message across.
If you want your business to be memorable, and for your message to reach as many people as possible and persuade them to buy, learn to tell stories around your business.
Naturally, in my column I tell a story to get my point across — a story about fuzzy bunny slippers. Read: How Fuzzy Bunny Slippers Can Grow Your Business.
Tell Stories and Improve Your Marketing [Small Business Trends]

YoungEntrepreneur: Ten Commandments of Sales:

1) Never take no for an answer
2) Give value first
3) Treat all customers like family
4) Always tell the trth
5) Prospect everyday
6) Keep a positive attitude
7) Return every phone call & email
8) Underpromise & Overdeliver
9) Never make an excuse for your price
10) Keep the faith

What do you think of the list? What would make your top ten list of commandments for sales?

The Ten Commandments of Sales [YoungEntrepreneur]

Business Pundit: 23-cent Pizzas… Are you kidding me? You can’t even get a White Castle hamburger for that. However, yesterday in Ohio 86 Papa John’s Pizza stores decided to sell 23-cent pizzas as a truce after they agreed to offer a franchise in Washington D.C. t-shirts calling LeBron James a “CRYBABY.” This was in response to the Cleveland Cavaliers star complaining about hard fouls during a NBA playoff series that was with the Washington Wizards.
The idea of the 23-cent pizza was a way to make up with the Cleveland area fans and honor James by selling pizza for the same price as LaBron’s jersey number, 23. Papa John’s planned on selling more the 75,000 pizzas.
The promotion had crowds standing for hours in extremely long lines waiting for the 23-cent pepperoni pizza. While everything went off without a lot of pandemonium, there were scores of complaints about the wait and line cutting.
The good that came out of this promotion is that all the money went to the LaBron James Family Foundation.
What are your thoughts?
Do you think this was a good idea?
Do you think Papa John’s saved face or were people just taking advantage of a deal?
In your opinion, will this charade have any long effect for Papa John’s?
Was this just another marketing gimmick based on controversy?
23-Cent Pizza: Good Idea or Bad Promotion? [Business Pundit]

There are many ways to market a home-based business. But one of the simplest ways is to use an every day business tool – email. By using these five easy tips you’ll see how easily your business can grow without much effort on your part.

1. Use a Professional Signature – This is an important tip to use on every email that you send. Even your friends may not always remember your website address or business phone number and will quickly look to an old e-mail to look it up.

When preparing an email signature it’s important to include Your Name, Company Name, and your Physical Address or Website Address.

You may also include your phone number. Below is a sample Email signature:

Jill Hart
888-241-0990
Christian Work at Home Moms
http://www.cwahm.com

The signature is simple, easy to read and includes a link directly to my website. It is very important to include the http:// before the website address because many email programs will not link the text to your website without this (it will appear as text – not a link).

Also, make sure that you double check that you have your website correct. Often times I’ve found that people have their website wrong by inverting a letter or two and aren’t aware of it. It cannot only lead to a loss of a sale, but it shows less professionalism on your part.

You can also use a virtual business card as your signature. You can design and purchase your own virtual business card at http://www.vistaprint.com. There is a very small cost – less than $2.00 for this professional looking virtual signature file.

2. Find a “Signature Buddy” – This is an easy and cost-free way to spread the word about your business. Ask a colleague or friend if they will “swap” a line in their signature with you. You will add a line at the bottom of your signature with a link to their business and they will do the same.

Jill Hart
888-241-0990
Christian Work at Home Moms
http://www.cwahm.com
Publishing and book marketing – http://www.virtualwordpublishing.com/

The signature “swap” can be as simple as a line (as above) or as much as a 2 – 3 line testimony of why you’re recommending this link. You can find a permanent signature “buddy” or change it weekly or monthly.

3. Send Email Coupons – This is a great way to network using email. Send a special coupon by email that is available only for those that receive your emails. You can also extend this to a newsletter if you have one. Offer a special coupon for anyone who signs up for your newsletter!

You can send other specials by email as well – special offers, free gifts, ebooks, etc. There are many ways that you can utilize your email to bless your customers and colleagues.

4. Create a Custom Background for your Email – This is easier to do than it sounds. If you are using Microsoft Outlook or a similar program, you can find directions on creating your own custom signature online at places like http://www.mailmsg.com/outlookstationary.htm.

Custom email stationary can take a plain email and make it look professional. I include my logo and my website name in my custom background. Be sure to make the picture “light,” so that it does not compete with the text of the emails you’ll be sending.

5. Send Thank You Emails – In this day and age it is very acceptable to send a Thank You card via email. This is an easy way to thank customers, advertisers, and even newsletter subscribers.

You can create you own Thank You or use a program like Yahoo! Greetings. Many of these programs have free e-cards that you can send as well as a paid version with additional designs. Another great place is Hallmark.com where you can get customized greeting e-cards for any occasion, free. It’s a great way to remember your client’s birthdays or perhaps a special day in their business.

You can even set up an auto-responder to send the Thank You automatically. There are many auto-responder programs for you to choose from and many website hosting companies will provide you with one, you’ll just need to go in and set it up.

One great thing about an auto-responder is that you can set up when the email will be sent, what will “trigger” the auto-responder and what the email will say. This way, any time you receive an order, the customer receives an email immediately, even if you’re not available.

One downfall to auto-responders is that they can seem impersonal. However, you can overcome this by taking the time to write a personal note to your customers and use this as the auto-responder email.

Can you see how beneficial e-mails can be for your business? When you use a professional looking signature, find a “buddy” to swap lines in your signature, personalize your email background, use auto-responders and any other items that you are able to customize, you’ll never look at email the same way again. Marketing can be inexpensive and effective when you know the right ways to do it.