Category: Sales & Marketing

Are you sure you that you know everything about CBD? Think Again.

The time for knowing the truth on CBD has come. You are simply not prepared to learn about it through the mundane scientific articles.  What is a better way of educating yourself about CBD than learning through the hilarious “I am CBD, I am THC”video series

The interest in the Cannabis industry is exploding in the recent years. The increase in the number of cannabis based products in the market only adds on to confusion about them.  As such, Diamond CBD launches the “I am CBD, I am THC” video series as part of their campaign to educate people on the uses and effects of CBD such as CBD Oil.I am THC, I am CBD” campaign is a spin-off of the iconic “Get A Mac” ad campaign thatsees two actors taking on the personas of THC and CBD, with brief but humorous exchanges that educate and inform the audience about the differences between CBD and THC. There are a total of 8 episodes in the first series which covers issues such as the legal topics concerning CBD, side effects, common misconceptions, benefits of CBD, lineage of CBD which comes from Diamond CBD. After enjoying the “I am CBD, I am THC” videos, people can visit the Diamond CBD What Is CBD guide and information center to learn more about the facts and myths that the videos are based on.

Diamond CBD has launched the CBD Education Center called “What is CBD” which will become the official online database for factual, up-to-date information about CBD. So, what are you waiting for? Time to binge on the 8 short episodes if you are still confused about the differences between THC and CBD.

Why Learning to Tell a Good Story Helps in Branding

Stories are not a luxury; they are the single most effective way to get your audience to remember your messages. Customers buy the branding behind the product, the story that they can relate to and have an affection to the business itself.

Quality content presupposes several factors. First of all, whatever you’re writing about, it’s highly important you’re being transparent, meaning the communication between you and your audience/clients is honest and direct.

People will always buy from those who they trust, so in order to build that trust, transparency is a must. It means that that the content you’re putting on your site needs to be honest, even when it’s uncomfortable to you and you should also be prepared to share some of your personal stories and prepared to take public responsibility for your potential mistakes. Diamond CBD is able to provide knowledge on the positive impact to the world and make people want the product that brings positivity to the world.

Now, let’s not forget the true power of story, which is to trigger our emotions. Stories provide us with a safe container to feel our emotions. Whether it’s a scary story or suspenseful or sad or romantic, when we’re in a story, we feel the emotions.

And, it’s safe, because it’s not our life that’s causing us to feel those emotions. It’s a fictional reality.

So often (especially because we spend so much of our time running away from feeling our fear-based emotions), we walk around feeling completely numb. That’s because it’s not possible to just numb one emotion, we’re either feeling all of our emotions, or none of them.

But, as humans, feeling emotions is an important part of fully experiencing life. So, if we’ve numbed our emotions, we find ourselves actually craving them.

Stories can help us feel emotions, that way. Now, as a marketer, people buy because of emotions. So, what better way to sell more with love than by using stories?

Here are the 5 reasons your business needs YOUR story and these are also the 5 ways you can build your business authentically and easily.

1. Your Story is evidence of your expertise. What you have experienced; including your personal life events, research, education and approach, is the best evidence of why you are perfectly placed to provide your service to others.
2. Your Story creates powerful connect. When we hear your authentic story we are reminded of our own related experiences and instinctively understand that you get it.
3. Your Story is inspiring.Your potential clients are struggling to achieve something. You have grown beyond that struggle so by telling that story you are inspiring others.
4. Your Story is the key to attracting clients. Your story differentiates you from others in your market. People always remember the story and be attracted by it. You show up as human, approachable, knowledgeable and most importantly, relevant.  Clients find you when you start telling your story.
5. Your Story makes you money.Add up all of what’s said before…more connection, more expertise, more inspiration, more clients – yes, it means you will make more money and have a thriving business. Now what business owner would say no to that!

You need a great story. And you don’t have to make it up. A big shout out to the lads who helped to produce the fun video series of “I am CBD, I am THC”. They are none other than Creative Propulsion Labs  who offer full service creative and marketing solutions in web, print, branding, and digital media to navigate every facet of a design project. They have an amazing team that helps to come up with the most creative ideas to help market your ideas efficiently.

Are you feeling a bit confused about how to get started with email marketing? This unique approach to digital marketing has been around for quite a while, yet it is still a mystery to some. Even seasoned professionals in the industry might struggle to stay up-to-date with the times, and with the best practices in the industry. Keep reading to learn more about some important things you might not know about email marketing! Whether you are learning something for the first time or dispelling some outdated notion, this article will highlight some of the current best practices to consider when creating killer emails for your audience.

1) A good headline is actually the most important part of any email.

It’s unbelievable how little effort goes into headlines sometimes. Many people go as far as leaving the title section blank! This is a crucial mistake because headlines are a huge opportunity. They allow you to impress the reader immediately, often providing them a reason to click and keep reading the rest of your email. A good headline is like the first bite of a delicious slice of pizza. If you enjoy it, you certainly going to want more of it!

2) You should not include too many links and media.

Many emails are completely overrun with links, images, and lists of URLs. There is nothing more confusing and unprofessional than receiving poorly formatted emails that are filled with ridiculous amounts of content. It’s important to realize when too much is too much. Avoid adding more than 3 links to an email, and don’t use too many text anchors, which can be confusing and annoying. In addition to that, emails that are loaded with media can actually slow down the performance of certain browsers, meaning that users that have a slow connection or read through their mobiles might not get the best experience.

3) The quality of your writing matters.

We don’t mean to sound like the grammar police, but great writing matters. If you want to appear credible, professional and trustworthy, start with good writing. Errors, poor formatting, and overly conversational writing will make you sound goofy. On the other hand, if you sound too serious and formal, you will appear tedious and stiff. It’s important to strike a good balance between the two extremes.

4) A final call to action is the second most important section of your email.

A call to action, also known as a “CTA,” is vital, yet many forgot to add one at the end of their emails. CTAs are a good way to advertise your links and contact information, so your readers can take action and experience more of your brand.

5) Sending emails too often is not a good idea.

Don’t overdo it: sending too many emails can be annoying for your subscribers. It’s a bit like “that annoying friend” on Instagram that floods your wall with bathroom selfies. You don’t want your readers to feel the same about your emails!

6) Emails should not be too long-winded and formal

Many businesses try to use a formal and long-winded tone when sending emails to their customers. While you think this might make you look more professional, the opposite is often quite true. Emails with “big words” and long-winded text bodies can be unappealing. Readers often read at a 7th-grade level, and the more complex your text is, the harder it will be for them to understand. Empathize with your audience by keeping your content relatively short and easy to get.

7) Using automated software is vital to a better workflow.

Automated applications are perfect to enhance your email marketing strategies. Software solutions like EMMA are particularly geared toward optimizing your email. With their extensive features, these programs can easily fulfill all of your email processing needs.

Business events can be hugely important for loads of different industries. They can be decisive periods, where crucial decisions are made, and important relationships created.

That’s why when you’re planning your business event, you need to consider things from every angle, and make sure you’ve thought of absolutely everything. Don’t worry though, that’s why we’ve come up with four key points to think about when it comes to planning your event.

Location is Important

You need somewhere convenient, but capable of conveying the style and essence of style of event which you are trying to create. That means if you want a classy affair, hire an older building, with more ostentatious architectural style. If you’re after cutting edge modern stylings, look for that. Hotels can be a great place to start when it comes to picking the perfect location for your business event.

There are a lot of different hotels out there though, so make sure you pick somewhere capable of holding all the visitors and guests, as well as one capable of catering to them, whether that’s food or drink.

Don’t forget, you’ll be able to stay in the hotel too, which is perfect for guests, clients and visitors coming from further afield. Hotels can make a lot of sense. What’s more, there are some spectacular options out there.

Do You Need a Speaker?

Does it make sense to hire a public speaker? Is yours the kind of event that would benefit from having an inspirational or expert speaker address your guests? These are the questions you’ve got to ask yourself. Here are some questions to throw at your public speaker, in case you find yourself drawing a blank.

When you’ve decided you’re definitely going to have a speaker, then you’ve got to think about who to hire. You want someone experienced and talented, but that doesn’t necessarily mean you’re limited to the big names. Smaller, more unknown speakers can be just as captivating and enlightening, but substantially cheaper, so it’s well worth looking around.

Are You Going to be Serving Food and Drinks?

It can be a great way to inject some class and goodwill into an otherwise dry or dull event. Making sure all your guests are watered and fed can really boost the potential of the overall event, and get people warming up to one another. It makes it something of an occasion people look forward to, instead of begrudgingly attend.

Having said that, if serving food or drinks at your event isn’t really suitable, don’t stretch yourself and do it regardless. It could prove to be a waste of money, if it’s not the right call. Eating and drinking together can be a great way to found relationships though.

What’s the Purpose of the Event?

A crucial point when it comes to planning any big event is knowing the actual purpose and aim of the whole event. Without that, you’re flying blind when it comes to making big decisions. If you know what the overall aims and designs are for the convention or event, you can gear the whole design towards your goals, which is only going to prove helpful and beneficial.

Search Engine Optimisation (SEO), when implemented strategically, is one of the most cost-effective local marketing strategies within the digital landscape, perfect for your SME. SEO pursues audiences actively seeking a specific product or service and achieves cut through by ranking and displaying your business or services to those looking for it at a time when they are most likely to take action on your marketing message.

But What Is SEO?

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

SEO in its simplest form, is the process of optimising web assets in a means that is complementary to Google’s search algorithm. There are two factors that come together to facilitate successful optimisation: on-page and off-page properties. On-page elements are those that are placed on your website. Off-page link building undertakings are those that exist externally on third-party websites.

11 SEO Factors To Keep In Mind To Drive Traffic To Your Website

Are you ready to increase visitors to your website and get them to subscribe, buy or call?

We asked a reputable and leading SEO agency what factors were important for driving quality traffic to your website when implementing SEO. These were their recommendations:

Web Page Titles: A vital element for both user engagement and search engine algorithms, web page titles briefly and accurately describe the topic and theme of the landing page.

Meta Descriptions: Not only are meta descriptions CTA driven, they assist search engines when indexing your web pages through relevant keywords to the content they describe.

Header Tags: Critical in assisting search engines in knowing what your page is about, header tags need to be fully optimised in conjunction with a pre-agreed SEO strategy.

Domain Level Links: This is simply a quality link from a third party site to a website’s home page. Over 150 SEO experts surveyed said DLL’s are Google’s most important ranking factor.

Page Level Links: Equally as important as a domain level link, third party PLL’s point to an individual webpage increasing the authority of this page on your website.

URL Structure: SEO experts ensure that both users and search engines are able to easily understand what is on each page just by looking at the URL. Say ciao to outdated URLs, such as /digital-9589=marketing

Internal Link Structure: A website’s internal links assist Google in establishing a hierarchy of importance. This enables you to have complete control over which pages you want to provide the most amount of link value towards.

Landing Page Content: Content on your site devised to appease both SEO algorithms and simultaneously is engaging for visitors.

Blog Content: If content is king, the context it sits within is queen. Increase your website’s long tail keywords and supporting contextual density with inspiring, educational blog content from experienced SEO writers that resides either on your site or on third party sites with backlinks back to your site or webpage.

User Engagement: With search engines constantly striving to improve their worth, prove to Google that your page is the thought leader in the industry with quality, engaging and resourceful content.

Website Speed: Page speed is important for SEO rankings and of course, positive user experiences.

Where Can I Get Good Help For SEO? What Does Good Look Like?

SEO is a specialist marketing activity. Therefore, you should seek a trusted SEO agency who can create bespoke SEO strategies according to your business’s objectives. A credible agency will conduct a thorough analysis or audit of your website, complete a competitive analysis, understand your unique selling proposition (and ensure it’s clear to your intended target audience) and asses your site’s online authority relative to the competition. With this information, the SEO agency will then develop a solution that is effective and delivers a sustainable, short and long-term ROI whilst being transparent with you along each stage of the process.

A credible agency will also deliver insightful monthly reports for you, ensuring you are clear of your progress and where improvements can be made to enhance your SEO success. Why? Because the SEO landscape is forever evolving.

SEO can be utilised as a localised, cost effective advertising method which should be considered by all SMEs.

As the media keep telling us, more and more entrepreneurs are taking the plunge and starting their own company. Unfortunately, if you are a firm believer of statistics at least, many of these are at risk of going under in the first year or so of trading.

One of the biggest reasons behind this is that they simply can’t get customers through the door. Whilst perhaps one of the more interesting departments, few would disagree that marketing can be one of the most challenging. Bearing this in mind, let’s now take a look at some of the best marketing approaches for those businesses who are looking to get off the ground.

The power of email

In comparison to some of the other channels we mull over, there’s no doubt that email is a lot older and some people therefore look down on it somewhat. However, they should do this at their peril.

Email marketing is one of the most tried-and-tested methods out there. It’s something which converts higher than pretty much every channel out there, so if you can build an email marketing list it should be at the top of your priorities.

Search engine optimization

If you are all for playing the long game, this next suggestion might be something that you tap into. Sure, SEO isn’t quite as simple as it once was, but in some industries you don’t need to possess huge budgets to make a real go of it and ultimately drive customers to your website.

There are now plenty of guides on how to carry out SEO, and the basic premise tends to be making your website as simple as possible for crawlers, like Google, to go through. If you can obtain some good backlinks as well it can help your cause, and help you tap into the huge market that Google has created for businesses.

The paid alternative to SEO

If you are looking for faster results, albeit at a cost, consider the paid alternative. Going by the name of PPC, this allows your business to immediately appear above the natural listings on Google’s platform. You will be paying on a per click basis, and those businesses who pay more will tend to find themselves at the top.

Considering how much money you could spend with this, you will certainly need to keep an eye on things and you can’t leave it to work by itself, so to speak. However, it can work out to be very effective and some businesses make a very good return on their initial investment.

Traditional marketing can still work

Following on from the above online options we have mulled over, let’s now turn our attention to traditional marketing. It might not be as effective as it once was, merely because it can’t target users in the same way as online alternatives, but it can still work to some extent. If you are a local business, the old tactics like handing out leaflets or posters can pay dividends – at least getting your new brand out to the local community.