Category: Sales & Marketing

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Sales & Marketing

Sales Coach Tips: Top 4 Sales Excuses That Stop You From Winning More Clients

Excuse #1: “I Don’t Have Enough Time To Prospect or Focus on Sales Related / Dollar Productive Activities.”

Solution: Create Time.

Sales professionals of all levels and business owners who achieve extraordinary levels of success have days just as hectic as everyone else, right? Yet somehow they make prospecting a part of their daily or weekly activities.
So how do they do it? They create the time. You can instantly create time if you begin to plan ahead and stay committed. This means planning your days and weeks. One of the best time-creating techniques is to schedule prospecting or selling time on your calendar and delete unimportant activities.

Schedule your most important tasks earlier in the day to ensure they get done. Ask yourself, “Where am I wasting time?” Make sure you remove those activities from your daily schedule right away. Set up a recurring event for prospecting and don’t miss it. To be successful with this, be sure to eliminate your distractions.

Excuse #2: “I Can’t Stay Committed.”

Solution: Find Compelling Reasons For Your Actions.

There is a significant difference between intentions and action. The difference is commitment.
Our commitment to our goals leads us to achievement, even during the toughest times. There is a direct relationship between motivation and commitment. If you are really committed to making a change now in your sales or business results, create a sense of urgency.

You need reasons that are so compelling and so intense you must follow through. So right now, ask yourself the following questions and come up with the three reasons why you must commit to your sales growth goals.

•    What will this cost me if I don’t make a change right now?
•    What has this cost me so far in sales results, income, and overall success?
•    If I do start prospecting effectively and on a regular basis, how will I feel about myself?
•    How will this impact my sales career, my business, my life?
•    What will I gain as a result of this new commitment?

Your answers to these questions will help you gain an immediate understanding of what you’re committed to and why!

Excuse #3: “I Don’t Feel Confident That I Will Succeed. This Is A Waste Of Time!”

Solution: Break down your sales and business goals into measurable steps.

Sometimes trying to accomplish sales goals seems so overwhelming, the immediate temptation is to give up before we even start. Ouch. That kills self-confidence. And it’s true; we can’t gain confidence until we take action. Yet, we don’t take action because we are afraid to fail. See the problem here?

Take, for example, the intimidating obstacle of facing your sales goals or business goals for the entire year. Now that’s paralyzing, isn’t it?

To gain confidence, you must break your goals down into measurable steps. For example, if want to win 12 new clients within 12 weeks, then you could set your goal for 1 new client per week. It just feels easier and more attainable this way.

You don’t have to focus on the entire goal; but instead take smaller, manageable steps. This gives you a tremendous sense of control and achievement.

By the time you are nearing the end of your first couple of weeks on your new prospecting or sales plan, despite the ups and downs in progress, you begin to feel more confident because you have experienced some results.

Suddenly, as the fear dissipates, you will discover new found confidence. And best of all, you will have achieved what you once thought was impossible—proceeding one step at a time.

Excuse #4: “I Don’t Know What To Say. I Don’t Know If I Am Delivering The Right Message or Value.”

Solution: Seek Support & Don’t Try To Do Everything On Your Own.

It is understandable to feel a little confused. You may feel overwhelmed and paralyzed. There are so many sales techniques recommended by so many “sales experts”.  So, whose advice can you trust?

Are you tired of trying to sort through all the information on the internet, sales books, business articles and tips? Well, you can stop right now and keep yourself from chasing every sales technique or theory.

So how do you find the answers?

When seeking support on these topics, make sure you are working with someone with a proven record of producing top sales results. But that is not enough. Just modeling the approaches of a highly successful sales person isn’t enough. You can start there, but you must learn your own style, strengths, and how to use them. If you can develop your own personal selling style, you will never come across as “salesey,” which is the last thing you want to do.

Start by looking towards those with great success in this field and then challenge yourself to develop your own sales style. Seek out a sales coach who helps their sales coaching clients develop their own authentic selling approach that takes into account what makes them unique, as they incorporate proven methods and techniques. This combination of proven expert methods in conjunction with a personal selling style produces dramatic results.

The bottom line: Seek someone who has achieved the “extraordinary” results you desire, learn the “winning” methods, and then integrate them into your own personal strengths to develop your own genuine selling style. By committing to turning these mistakes and excuses into powerful success strategies, you will begin to create extraordinary sales and business results! Don’t wait, make a commitment to yourself today!

About The Author:

Sales Coaching Expert, Jeremy Ulmer, has helped hundreds of sales professionals, sales leaders, and business owners just like you overcome sales challenges to increase productivity and win more clients faster.
For 100’s of unbeatable, sure-fire ways to increasing your sales results, subscribe for your free sales tips or request a free sales coaching consultation at: http://www.SalesCoachingHabits.com

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Sales & Marketing

3 Steps to Filling Your Pipeline with Eager Clients and Customers

If your primary source of business revenue is selling services, there is no worse feeling than having an empty pipeline (especially when you’re completing projects with your current clients).

So how do you keep a full pipeline with eager clients and customers? Let me share 3 steps to get you started:

Step 1 — Know who your ideal client is. If you don’t know who you’re trying to put into your pipeline it’s going to be pretty hard to get them in there.

But this is deeper than just taking on anyone who waves a check in front of your face. If you want to fill your pipeline with clients who are EAGER to do business with you, you want to attract your IDEAL clients.

So what is your ideal client? Your ideal clients are the ones who you love to work with. They’re the ones who are a perfect fit for what you offer. They are NOT “women between the ages of 20 and 50 who are married with 2 children and trying to start a home-based business.” That’s a target market and that’s different from ideal client. Ideal clients are about an attitude, a shared vision or goal. An ideal client description would look more like this: “mothers who have been stay-at-home mothers but their children are now starting school and they’re ready to start working. But they don’t want a job, they want something they can do at home and have flexible hours so they can still put their kids first.”

See the difference in the description?

Now, you might be someone whose pipeline is empty and you REALLY need the cash flow, so while an ideal client is nice, you’d be happy with anyone who waves a check in front of your face.

First off, I get it. I’ve been there myself. However, as I know you know, taking on those less-than-ideal-clients while might be necessary for financial reasons, usually turn into a bigger headache than what you signed up for. I know you sometimes have to do this, but wouldn’t it be better to NOT have to? Start now focusing on attracting your ideal clients into your pipeline. Will a non-ideal client slip in from time to time? Of course. And if you so choose, you can take the on as a client. But start it off right by building that solid foundation first.

Step 2 — go where your ideal clients are. Now that you know who they are, it’s time to hang out where they’re hanging out. Don’t know where they are? Then go back to step 1 and do more digging. If you really know your ideal clients, you’ll know where to find them. Then you can focus your lead generating activities in the places where they are.

Step 3 — nurture your leads. Once you have your leads in the door, now it’s time to build a relationship with them. The best way to do this is through a consistent follow-up system, such as an ezine and/or direct mail piece. If you have a weekly ezine or something that goes out regularly to your leads, you don’t have to worry about remembering to contact them.

It takes AT LEAST 7-13 touches to turn a prospect into a client. In this “new economy” this number is even higher (I’ve found you need to be a little more aggressive to get the same level of sales as you would have a few years ago.) So if you have an easy and automatic way to stay in touch with your prospects, you’ll find building that relationship with your prospects that much simpler.

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Sales & Marketing

What I Learned From A Successful Small Business Owner About Sales

Yesterday I stopped in a large Fortune 500 retail chain to make a small purchase. As I was checking out, the clerk was looking at an inventory list that she was working on when I came to the counter, she hardly looked up, and then proceed to check me out. She muffled an obligatory “Thanks.” and handed me my receipt quickly as she began to look back at her inventory list.

I thought to myself, wow, if I was the CEO of the company, I would not be happy with the customer service. As a consumer, however, I quickly shrugged it off and accepted it as poor service that was not out of the ordinary, until today.

Today, I stopped in a small business and made another small purchase with a very different customer service experience. I was greeted with a friendly “Hello” and smile from the owner right when I walked in and was told to ask if I needed any help. I was then left to myself to complete my shopping. I checked out and he looked me in the eye, said, “Thank you, I really appreciate your business” as he reached out to shake my hand.

Wow. As I walked out, I felt really good about the interaction, just because he looked me in the eye and said a genuine “Thank you” with a handshake. That was it. That is all he did. Granted, maybe a handshake at a large retail store would be different, but maybe not a bad thing? Certainly a “Thank you.” while looking someone in the eyes would be appropriate.

What I learned from him is that the little, tiniest customer service experiences can have a huge impact on customer loyalty.

In the world of sales, make sure you are doing the simple little things, to have a huge impact:

1. Look people in the eye when you shake their hand.

2. State a genuine “Thank you.” when you have earned new business, set an appointment, or gained a commitment. Also, hand written “Thank You” notes never go out of style.

3. Always be early or on-time.

4. Never be late.

5. Be prepared.

6. Listen much much much more than you speak, please.

7. Smile and learn to laugh easily. (Both are contagious, good for your health, and make you more likeable)

8. Follow up when you say you will.

9. Don’t make promises you can’t keep.

10. Be kind and thoughtful.

About The Author:
Sales Coaching Expert, Jeremy Ulmer, has helped hundreds of sales professionals, sales leaders, and business owners just like you overcome sales challenges to increase productivity and win more clients faster. For 100’s of unbeatable, sure-fire ways to increasing your sales results, subscribe for your free sales tips or request a free sales coaching consultation at: http://www.SalesCoachingHabits.com

Yesterday I stopped in a large Fortune 500 retail chain to make a small purchase. As I was checking out, the clerk was looking at an inventory list that she was working on when I came to the counter, she hardly looked up, and then proceed to check me out. She muffled an obligatory “Thanks.” and handed me my receipt quickly as she began to look back at her inventory list.


I thought to myself, wow, if I was the CEO of the company, I would not be happy with the customer service. As a consumer, however, I quickly shrugged it off and accepted it as poor service that was not out of the ordinary, until today.


Today, I stopped in a small business and made another small purchase with a very different customer service experience. I was greeted with a friendly “Hello” and smile from the owner right when I walked in and was told to ask if I needed any help. I was then left to myself to complete my shopping. I checked out and he looked me in the eye, said, “Thank you, I really appreciate your business” as he reached out to shake my hand.


Wow. As I walked out, I felt really good about the interaction, just because he looked me in the eye and said a genuine “Thank you” with a handshake. That was it. That is all he did. Granted, maybe a handshake at a large retail store would be different, but maybe not a bad thing? Certainly a “Thank you.” while looking someone in the eyes would be appropriate.

What I learned from him is that the little, tiniest customer service experiences can have a huge impact on customer loyalty.


In the world of sales, make sure you are doing the simple little things, to have a huge impact:


1. Look people in the eye when you shake their hand.

2. State a genuine “Thank you.” when you have earned new business, set an appointment, or gained a commitment. Also, hand written “Thank You” notes never go out of style.

3. Always be early or on-time.

4. Never be late.

5. Be prepared.

6. Listen much much much more than you speak, please.

7. Smile and learn to laugh easily. (Both are contagious, good for your health, and make you more likeable)

8. Follow up when you say you will.

9. Don’t make promises you can’t keep.

10. Be kind and thoughtful.

About The Author:

Sales Coaching Expert, Jeremy Ulmer, has helped hundreds of sales professionals, sales leaders, and business owners just like you overcome sales challenges to increase productivity and win more clients faster. For 100’s of unbeatable, sure-fire ways to increasing your sales results, subscribe for your free sales tips or request a free sales coaching consultation at: http://www.SalesCoachingHabits.com

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Sales & Marketing

Are Sponsorships Right For You?

Although the whole notion of sponsorships has been around for years, it’s only recently been gaining popularity in the online entrepreneurial community. Which leads me to 2 very important questions —

1. Should you as a business become a sponsor?

2. Should you offer sponsorship opportunities?

Let’s look at the pros and cons of each and see if your business is missing out because you haven’t fully considered sponsorships.

First, let’s look if you should become a sponsor. Sponsorships are great if:

* You’re going to be reaching a significant number of your ideal clients.

* The person/biz/event your sponsoring has high credibility and influence with your ideal clients, thus boosting your credibility by connecting your name with theirs.

* You have a way to collect contact information so you can build your list and exposure.

* You’re okay if the sponsorship turns into a long-term tactic rather than making money in the short-term.

Yes, I would classify sponsorships as more of a long-term marketing tactic than a short-term, make money immediately, tactic. That doesn’t mean you WON’T walk out of there with sales. But I would view any immediate sales as a bonus, and the point of why you’re doing the sponsorship is to increase your exposure and visibility for the long term. That doesn’t mean you shouldn’t track your sales and make sure you get a good return on your investment, it just means you understand this is an investment in your marketing and your business and the pay off might come that day or next week or in 6 months.

If you need an immediate influx of money, sponsorships are probably not the way to go. First off, they’re more expensive than just the cost of the sponsorship — you’re probably going to have come up with booth design, advertising, flyers, etc. And second, while you very well could walk out with immediate sales (especially if your sponsorship comes with some speaking or stage time) there’s no guarantee of that. It could just as easily work out that the sales start coming in a month or 2 later, which may turn into a very big stress point for you depending on how much you need that cash.

So, now let’s look if you should offer sponsorships. First, is your business offering something where a big group of your tribe is hanging out? Something like an event is perfect, but it doesn’t have to be an in-person event. It could also be a virtual event. Or you could even offer sponsorships if you have a membership site or an association or you’ve created some other community.

Are there going to be enough people involved to make it worth your sponsor’s money and time? Ask yourself if YOU would pay to be in front of your community? (Be honest with the answer.)

Now the other part of this is will the sponsorship interfere with your ability to sell your own products or services? If you think it’s going to dilute what you’re doing, then I wouldn’t do it. But if it isn’t, and your community is big enough to warrant it, offering sponsorship opportunities could be a great way to add an additional income stream to your business plus add value to your community by offering them products and services they need.

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Sales & Marketing

Home Business: Make Sales With a Millionaire Mindset

Article Contributed by Tami Stodghill

I have been contacted the last few weeks by some people who have purchased a business opportunity or are wanting to do just that. But many of them are concerned they are not “natural sellers”. They either have a limited past in sales, an unsuccessful past in sales or are worried they won’t be able to sell the opportunity/service/product in such a way that they will profit from their venture. When we started out, my past was NOT in sales.

Actually, our backgrounds were in Press Relations, Freelance Writing and Technical Support. We didn’t have to worry about quotas or reaching sales goals, so this was an issue for us as well. Would we have what it takes?

The answer is that anyone can be successful in sales. And all it takes is the proper mindset. Seriously. And if you can adopt that mindset, you will find success in your venture. I’ve covered other things that are important to home-business success, and please note that these are all still a must when it comes to achieving the kind of success that most people want—consistency, positive attitude, honesty, integrity and ongoing training and mentoring. But equally as important is the approach you take with your business. Adopting this mindset released us from fear of failure and being able to move forward with our business.

Stop right now and ask yourself, “if I had a million dollars in my bank account right now, would I be afraid of calling this prospect back and chancing rejection?” Because it will instantly change your approach and your selling technique. It will free you to speak with prospects honestly and openly and will take the “desperate” out of your sales pitch. You will relax and say what you mean—covering the best about your opportunity with total self-confidence.

Let me explain further, why this approach will make you the best representative you can be for your business…

When you convince yourself that each and every sale will not determine your success, and that you have breathing room, so-to-speak, your technique instantly alters to one that projects success. And people need to know that they can believe in YOU as well as the opportunity you are selling. Since I dealt with a great number of editors through email when I was in Press Relations, phone interaction was rarely needed and I have to admit that my phone skills cried out for a complete makeover. I dreaded dialing a number to return a call to a prospect and when I did, I instantly tensed up and got ready for the rejection. Obviously, I went nowhere fast. And through the advice of a seasoned colleague, I completely revamped my approach and mindset to that of a millionaire. And lo and behold—I found success.

People don’t want to buy into a business through someone who lacks confidence, seems beaten down or desperate. That’s all there is to it. They want to follow the lead of others who are experiencing success and who are relaxed in the pursuit of that success. By telling myself that no call I made would make-or-break me, I went into it without apprehension, without trepidation and without butterflies in my stomach. Every lead wasn’t going to decide my success or failure. There will always be people out there who are looking for something, and your opportunity might not be what they are looking for, no matter what your technique is. So to stress over it, only displays a business that isn’t that desirable. When you phone or contact prospects with confidence and with the attitude that you know you believe in your business, people gain a sense of trust and will, in turn, believe in your opportunity too.

Take a few minutes each day to ensure your mindset is what you need it to be to make every call and contact count. Tell yourself that your bank account reflects your success, so that the sense of desperation and “overselling” that can occur are no longer an issue. Our lives, and our business, changed the moment we took that advice. And I guarantee YOU will find that others will respond and will find what you have to offer is exactly what they want for themselves.

About the Author

Tami Stodghill was the Press-Relations manager, for a world-wide extensible-technology distributor based in London and the US for 20 years. She was also a freelance writer for several industry publications and is now a home-based business owner with WMI. She makes her home in Page-Lake Powell, Arizona, in the summers and Palm Harbor, Florida in the winters where she enjoys boating and reading, camping, hiking and meeting new people. She runs a blog site exclusively to offer tips for success for any small or home-based business.