Category: Sales & Marketing

Note from Michele: The online information marketing industry (if you sell any sort of online information products, such as programs or products, or even consulting or coaching, you’re in this industry) is maturing. Which means market saturation and finding a competitive advantage is becoming more of an issue. Jim Niswonger calls himself a “conscious marketing rebel” and often shares ideas or strategies that go against the grain (which is precisely what you need when you’re dealing with a more mature industry). This post is a great place to start if you’re not sure how you can “stand out” when there’s so much market saturation. Take it away Jim!

You’re about to discover The #1 Marketing Response Killer of our times–and the new advantage it gives you in your market.

Yes, it is a double-edged sword. On one hand, it gives you a powerful new way to differentiate yourself in a crowded market. On the other hand, if you ignore it, you’ll find out for yourself how quickly it sabotages your launches and evergreen marketing campaigns.

It stops people from clicking on your ads, reading your emails, and watching your launch videos.

The fact is, after being pummeled 24/7 with hyped-up claims and unrealistic promises, people don’t know who to trust.

The images of perfection and “You can be like this too!” messages make people feel broken, incomplete, and hopeless. Their nervous systems can’t take any more.

They believe they’ve “seen and heard it all,” already. Their credit cards are maxed out. They feel deceived, let down, and manipulated.

Essentially, they’re experiencing “Post-Marketing Stress Disorder,” (PMSD)!

They’ve been over-exposed to so many big and bold claims. They’ve been promised thousands of miracles that never happened. So, instead of seeing you as a solution, they see you as a threat.

To protect against the fear of being let down once again, they’ve developed the “PMSD response.”

The ‘PMSD response’ is a defense mechanism that automatically tunes out and ignores your marketing message. Worst of all, it causes your ideal potential clients to defend themselves against the very results they want—the results your expertise delivers.

I know, it’s irrational. It’s like a car crash victim ignoring the paramedics and crawling away from the burning wreckage on their own.

Like it or not, though, this problem is deep and pervasive … and it ain’t going away any time soon.

The Good News…

There is an antidote to the “PMSD response” that grabs your tuned-out market by the eyeballs, gives them hope, and re-ignites their desire for your solutions.

This antidote doesn’t just give you the ultimate competitive advantage. It eliminates competition because it makes you the leading authority on a new playing field where you have no competitors.

Why it works:

This antidote taps into the secret conversations your potential clients are having in their minds. It bypasses their resistance to connect with them in ways that hype never could.

In fact, it leverages the over-used tactics of your competitors to create deep trust and connection. And you never have to bash anyone!

It extracts you from the frustrating marketing wars of bigger claims and secret formulas, and makes you the go-to expert in your field.

It uses your unique brilliance, and all the years you’ve invested to master your craft, to command attention and give your audience new hope.

It gets people excited about your offer before they even know what it is.

Before I reveal the key ingredient that turns this antidote into your ultimate point of differentiation, let’s make sure this is a fit for you. After all, why would you want to commit to another solution that is destined to let you down because it solves a problem you don’t have?

This is not for you if …

You’re in an optimistic market where the demand is far greater than the amount of competition. If this is the case, don’t waste your time. If your market is snapping up your offers as fast as you can put them out there, don’t bother with this approach. It’s totally unnecessary. Just keep doing what you’re doing.

You’re already THE recognized authority in your market, and people happily buy just because of who you are. I definitely would not recommend this to Oprah. She has already separated herself in a way that’s impossible for the rest of us.

You’re a newbie in your field. Don’t bother. If you were laid off from a job two months ago and have decided to reinvent yourself as a business coach for coaches, you’re too early in your journey for this. You wouldn’t have the expertise required for this marketing approach. And if you could somehow pull it off, you wouldn’t be prepared to deliver on your promises.

You follow the crowd. Sorry. Post-Marketing Stress Disorder in your market is the result of too many people following the crowd. Together, they have pounded your market with so much of the same stuff, people can’t take it anymore. This is the cause of PMSD. Since when has more of the cause of a problem ever solved it?

Now that we have that out of the way, let’s look at …

The Master Skill for Overcoming the PMSD Response

Your market needs something that’s currently invisible to them. If they could accurately see exactly what they needed to solve their problems, they wouldn’t need you.

This is what makes you an expert; you see things no one else does. This is what makes you different, but it’s not enough for your market to believe you’re different.

The mistake most people make with their expertise is how they share it. They talk about what results they can help people achieve, or about their special formula for achieving those results. Starting to see the problem here?

That’s exactly what EVERYONE in your market already does. It used to work, but now it triggers resistance. I know that’s obvious, but I need to make sure you got it.

This is why you need the master skill for overcoming the PMSD response.

Your unique advantage as an expert is your ability to see what’s preventing your clients from getting the results they want. With your x-ray vision, you can assess the situation and draw conclusions that no one else has drawn.

Here’s the problem: Your market resists your conclusions, but they trust their own.

To overcome the PMSD response, you must help your market draw better conclusions BEFORE you offer your solutions.

You need to lay out the trail of breadcrumbs that shows them exactly what you see and causes them to draw the same conclusions you have drawn. When they see what you see and share your conclusions, your solution becomes the obvious choice to them—just like it is to you.

So, the master skill is the ability to sell your diagnosis.

If you ideal clients completely agree with you on the problem, they’re going to agree with you on the solution. But if they think their problem is different than you do, how could they possibly accept your solution?

Here’s an example to illustrate my point:

There’s a good chance you’re familiar with Strengthsfinder. In the self-improvement world, the dominant paradigm was, “Your weaknesses are holding you back.” The core belief driving the industry was, “Fixing your weaknesses is the path to getting what you want.”

Strengthsfinder redefined the market and created a new category for themselves with a different diagnosis of the problem. They diagnosed that people weren’t living to their potential because “their greatest strengths weren’t being used.” And they showed people how a focus on their weaknesses was making the problem worse.

Not only did they diagnose a new problem, they showed how it was caused by the existing solutions.

This was their Point of Differentiation. It was powerful.

And your expertise allows you to do this in your market.

It was a welcome message because it provided an appealing alternative to an approach people were tired of. It leveraged a key desire to “Do what I love instead of getting better at what I hate.”

At the time I’m writing this, 18,886,520 people have taken the Strengthsfinder assessment. They have created a dominant market position with this Point of Differentiation.

They defined a new landscape for self-improvement. Sure, many competitors have jumped into the mix to take advantage of all the buzz around this approach. But they’re competing on the playing field Strengthsfinder created.

So now it’s decision time.

Will you continue to compete in a crowded category that someone else has defined for you? Will you keep fighting the marketing wars for limited attention in a saturated market?

Or will you redefine your market?

Will you show people what they need to see to reach better conclusions? Will you take the stand for your hard-earned expertise?

Do you dare to differentiate yourself this way?

The approaches are radically different. And so is the potential.

After all, how could you possibly bring your best to the world if you’re trapped inside a category someone else created? And how can you be recognized for your unique brilliance with an over-played approach?

A word of warning: If creating a new category was easy, everyone would be doing it. It’s only in hindsight that we can see the simple elegance of how Strengthsfinder carved their category out of a saturated market.

And if everyone was already doing it, it wouldn’t be worth doing.

I’ve done my best to show you what you’re really up against and point you in the direction of a solution. But the decision is yours.

Mobile marketing is an innovative strategy of digital marketing, which will help you to reach target audiences through smartphones and tablets through email, social media, and also SMS. Mobile phones are used more commonly than desktops by consumers to do their searches. Thus, business owners need to focus on mobile technology and incorporate it into their marketing efforts. In this article, you will learn about how you can apply mobile-based technology in your marketing efforts to improve your business.

What do the statistics reveal?

• Mobiles are now accounting for almost 70% of the total digital media times.
• Almost over 60% of the total searches are coming from mobile devices.
• Consumers spend around 87 hours every month on their smartphones.
• Majority of the American consumers are using their smartphones for accessing search engines at least about once a day.
• Statistics also reveal that about 61% of the users would be unlikely to return to a specific mobile site in which they had some trouble in accessing, and only about 40% would visit the competitor’s website instead.
• 57% of all consumers say they will not be recommending businesses with a poorly designed mobile site.

Here are some of the things you should look into when you try to optimize your mobile website:

Your official business website will have to be responsive. You need to ensure that your templates and themes which you put on your website are responsive to the screen size of different devices like laptops, tablets, and mobiles. Although responsive websites are in use for some time now but still, a lot of business brands fail to incorporate them. As a result of this, they end up losing customers and revenues. You need to ensure that this does not happen. You should build your website for mobile phones also, follow these rules to help you in this aspect:

Do not use Flash and Java because a lot of devices do not support these technologies and will not do so in the future either so you should avoid them altogether as it can result in you losing customers.

The website must follow the following rules: –

1. The screen sizes of phones are small, and hence you will need to write in such a way that it is easy to read.
2. You need to use bulleted points.
3. You should write short and punchy headlines.
4. You must keep your paragraphs short.
5. You should use legible text sizes.

Email marketing requirements that you should follow: –

1. Use a short subject line on the emails you send out.
2. Your email design’s template will need to be responsive to mobiles.
3. Preview your subject lines before sending out the emails.

Your web pages need to be optimized for use on smartphones, or they will not get any ranks from the mobile searches. A lot of queries come from mobile devices, and hence you should consider getting your website indexed for mobile searches also.

You need to do the following tests on your mobile website: –

1. You must test the speed of your mobile website because visitors will tend to leave if it takes a lot of time to load.
2. You will need to analyze the performance of your website also and find insights for helping you to identify the methods that can make your website faster and also mobile friendly.
3. You will need to check if your business website is mobile friendly and test how visitors are able to use your web pages from their mobile devices.

Mobile marketing by using SMS

SMS services are, no doubt a good strategy for business owners who want to connect with their customers. In order to boost your sales and improve your communication with your customers, you do not need hefty budget spending and plenty of time but focus more on SMS marketing, which is powerful as a tool also. More than 90% of the SMS messages get opened within the first 3 minutes while it takes more than an hour for a recipient to read an email. The rate of opening for SMS is more than 90 percent while it is about 20 percent with emails. Thus, text messages are more effective to engage consumers. And a lot of people make direct purchases when they receive a branded SMS.

You must always remember that

Directly marketing through mobile devices will be more personal a method to target audiences.

When you try to reach people through mobile devices, then you are reaching out to them on a more personal level. You will need to be respectful and clear in your approach. You should keep your text within 160 characters. Do not use any abbreviations and slangs. Offer the consumer something good. You should also be clear in who you are sending your message out to. You need to create a clear and precise call to action option.

If it seems too difficult for you to adopt mobile technology in your business because of financial constraints, then you can always opt for taking a business loan to cover the investment expenditures.

In the event that you should need debt management services to help you repay for the business loans that you had taken then you can consider to visit Nationaldebtreliefprograms.com where all your queries will be answered by the most experienced and leading professionals in the industry.

Wrapping things up

For every business owner, it is important to embrace the use of new technologies as they appear first. This will help them to stay ahead of their competition in the world of digital and internet marketing. Mobile phones are an essential part of our daily lives these days and have taken over the world of digital and business marketing as well. By sending text message updates, you will be able to have more consumers hooked onto your business. Hopefully, the information shared in this article will have helped you.

Your business growth will be deteriorated if you don’t get the chance to move online. Unless you have an online and active platform, none of your prospective clients will be able to know more about you. Your physical center will be able to attract the local residents but not more than that. But, for the growth of your company, you have to attract more clients, nationally and internationally. For that, heading online is the only way out. Creating a website is a good choice but not the end of the story. You have to grow your business on social media channels as well.

There are multiple examples of social media channels and some of those are FB, TG, Twitter and more. You should try to open an account, preferably business, on these sources. However, if you are looking for a social media platform to attract maximum crowd, Instagram is the name that you should consider.

Why Instagram of all?

According to the recent survey made this year, Instagram is currently known to have over 1 billion active monthly users. There are over 500 million pictures and videos posted on the channel and 500m+ stories added on a daily basis. So, going through this statistic, it can be clearly portrayed that IG is the social media channel to consider whenever you are dealing with the growth of your firm. For that stronghold, it is important to check out more about the ways to grow followers for Instagram. For that, simple and effective tips will go a long way.

A Successful form of social presence:

For enjoying that successful social presence, it is always a known fact that stunning imagery is required to force the IG user to stop mid scrolling. If they ever overlook the stunning imagery, the caption is the one that might guide the followers towards your website. It is always mandatory for you to know that unconsidered, off hand and a nonexistent caption is always a missed opportunity.

Even though IG is a predominantly visual platform, but the words you care to choose to accompany the content posted need to be powerful and should not get wasted at all. This is here another platform where the marketers can look to the influencers for some inspiration.

Help you get from the influencers:

Influencers are often known to cultivate connection. Captions are noted to offer a direct form of a communicative line to the said IG followers.

• Whether you are planning to use words for sharing how any image was created, provide advice or just explaining the way you are feeling, the caption is a great way to add value and even help audiences to know not just you but your business better.
• Captions are here to provide you with the chance to produce the followers with something extra and not just the visual post. These notes will allow the followers to feel like they are actually part of this journey.
• It helps in creating one better relationship with the audiences over here. On the other hand, it is true to state that captions help to cultivate more of a loyal following that you have always thought of.

Perfect use of captions for boosting engagement:

Whenever people think of IG, the caption is the last thing they actually think about but they are drawn towards the one-liner without knowing. Therefore, businesses, which are using visual posts alongside captions, are the ones which are gaining more popularity when compared to those firms using only visual posts. These captions are perfect to work as those CTA values to the business out there, in the market.

• Even though the IG algorithm is always a contested hot topic, one thing which is true is that this social media generally favor posts getting hold of extra engagement. In case, the post is boosted by algorithm, more people are likely to have a chance to see it and might end up going for the Discover tab.
• Captions are noted to be the perfect way to boost engagement. Here, IG is known to be measured in comments, likes and even time spent on post.
• You get the chance to encourage comments by just asking the followers some questions or by just crafting some of the longer captions so that followers will spend more time on your posts.
• With the value of using 2200 characters for the captions, there are endless options waiting for you to grab right now. It is up to you to test out multiple lengths with the audiences and get to see which one resonate best with them.
• Always remember to make sure that the first sentences are always engaging as that’s what will make the people more interested to go through your captions and even get engaged in your content.

Captions are perfect to help your business get discovered:

Adding up hash tags in captions is a great way to extend the reach of the posts. They can always help you to get right in on the trending conversations and enable the post to just pop up among some of the other similar content. So, there are high chances of your contents to be found by some of the likeminded communities well and in advance. So, be sure to cover up the valuable user of hash tags while creating captions for the IG post. There are maximum 30 hash tags you are allowed to use. The average use will be within 9 to 10 hash tags, max to max. On the other hand, using way too many hash tags can create spam content, which will degrade the value of your post more.

Use of the generalized hash tags can be seen always so be sure to use those variations while creating caption for the IG posts. You can check out some of the engaging posts of your competitors and try to use their ideas to create your own tags. The more you search the better.

Author Bio:

Walter Moore is a notable management consultant and digital marketing expert. He is an experienced digital marketer and has helped e-commerce businesses in all niches gain real with his effective marketing strategies and guidance.

The addiction rehab industry is quite competitive.  There are many rehab centers and millions of addicts.  Many people may not realize that they have options when it comes to addiction treatment care.  If you are in the treatment industry and are not satisfied with your client totals, you should know that social media may help. 

You may need to drive more traffic to your addiction rehab website.  If you are unsatisfied with your profits or the amount of clients you are treating, consider learning more about social media marketing today.  You may learn marketing strategies to help you connect with the needs and emotions of potential clients. 

SEO and Your Social Media Marketing

One of the best things you can do for your addiction treatment website is to improve your SEO (search engine optimization).  When participating in any type of online marketing, SEO is a big deal.  It should be one of your main priorities when creating content for your website. 

Search engines may lead people to useful, quality information.  If you want your website to appear at the top of a search engine’s list of search results, SEO may help.  Some SEO tips include the following: 

• Creating valuable, quality content – If you want your website to be noticed and want more people to click on your links, you must provide content that contains valuable information.
• Choosing the right keywords – Search engines analyze keywords in websites. If you want to bring more people to your website, use keywords that rank high on search engines.
• Using backlinks – Backlinks, or links to other pages, can let users see more pages on your site and may help build the number of views on your website.

If you are not currently following these three strategies, now is the time to start doing so, especially if you want to increase the number of visitors to your website. 

Using Social Media Sites for Addiction Rehab Centers

Social media sites are some of the best ways to advertise and market your company.  This is because billions of people from all around the world use social media sites.  Many of these social media users could be looking for a rehab center. 

Some ways to leverage social media sites include using hashtags, website links, images, posts and more.  You want to attract people to your rehab center.

 

There are many social media platforms to use, including Instagram, Twitter, Facebook, and more.  While using these platforms, you can create and release ads to target certain geographic and demographic locations.  If you want to target certain ranges of potential clients, using social media may be a way to do so. 

Using Pinterest to Market Your Rehab Center

Pinterest is a social media platform you can use to market your addiction rehab center.  By using pins to help potential clients see great things about your company, you can reach them on an emotional and logical level. There are many ways you can reach potential clients through your Pinterest pins.

 

On Pinterest, you can add pins to inspirational quotations, photographs of alcoholic-free beverages, images of sober people and sober fun, and so much more.  Pinterest gives people a visual way to depict addiction rehab and sober lifestyles.

Using Facebook to Market Your Rehab Center

Facebook is another social media platform you can use to market your rehab business.  Billions of people use the platform worldwide, so using it may help reach many people. 

On Facebook, you can increase your brand awareness and interact with your target clients.  You can create polls, posts, events, and groups for your rehab center.  You can share blogs from your addiction rehab center’s website.  By sharing unique, helpful, and engaging posts, you can improve the visibility of your addiction rehab center.  You can reply to comments and build quality, trusting relationships with your target clients.

Using Twitter to Market Your Rehab Center

Twitter is another great option if you want to market your addiction rehab center.  This platform allows you to reach out to and make connections with target clients.  Twitter is well-known for utilizing hashtags and you can utilize these as well.  If you want to target specific demographics, hashtags may help you do that.

You can share content via Twitter.  While the platform limits each post to a certain number of characters, you can link back to your blog or provide other quality information for your target clients.  Images can be shared on Twitter as well.  You can use images to show your facility to your target clients.  You can introduce staff members and display pictures of your rehab center.  Twitter also permits people to utilize PPC (pay-per-click) advertisements for further promotion. 

Creating Valuable, Quality Content Continuously

As previously mentioned, the content you create is a big deal.  When it comes to marketing your addiction rehab center and distinguishing it from others, the quality of the content you create is important.  There are many content strategies you can use.  One thing to remember is that you should create quality, valuable content continuously.

Running an addiction rehab center requires considerable time and effort.  If you hire a quality content marketing team and quality content writers, you may maintain a continuous production of content.  By doing this, you are more likely to establish your rehab center as one of the best.  You may be able to show potential clients why your addiction rehab center is the place for them.

Every time you create a blog for your site, you add to your list of indexed pages.  The more pages you have, the more leads you may be able to generate to your website.  Some potential topics for your site that may help generate leads include the following: 

• Talking to addicts’ loved ones about their struggles
• Speaking about patterns of addiction and substance abuse
• Discussing therapy options and treatment programs
• Explaining emerging research in the addiction field
• Writing about recovery tools to help people get and stay sober

This is a short list of topics you can use on your addiction rehab center website.  It may give you a good idea of where to begin.  By creating unique, quality, and regular content for your website, you may build your credibility and visibility online.

Creating content that is optimized, information, unique, and thorough, along with including relevant keywords, may help you increase your search rankings.  Content that is higher in quality is read more often.  The more often readers engage with your content, the more traffic you bring to your addiction rehab center website.  In addition, the more traffic you experience, the more likely it is that other people will include your links in their websites.

Sharing Your Content

When you share your content with various social media platforms, you can increase exposure for your company.  You can drive more traffic to your addiction rehab center website.  If your content is interesting or helpful, people are much more likely to share it.  With billions of users on social media sites, this is the type of content you want to have. 

Continuing to create useful and beneficial content may help build the credibility of your site and your company.  You improve your website’s placement on search engines, so more online users can find you.

Even if people are not initially clicking on your website, they may see your company appear at the top of search engine result pages (SERPs).  This visible placement is more likely to increase your brand awareness. 

Seeing your website shared on Facebook and other social media sites will increase your brand awareness as well.  You want people to be able to recognize your rehab center when they hear its name.  If you have a well-known name, more people may be more likely to attend your addiction rehab center.

Content is a great branding tool.  You can create content to talk about your company in length.  You can discuss your treatments in depth.  Through your blog, you can highlight specific services.  The content you create gives your visitors information about your brand.  They learn that they can trust your company. 

Consider including calls-to-action on each piece of content you create.  If you have attention-grabbing calls-to-action, more people may be more willing to explore your services.

Do you need to market your addiction rehab center?  If so, consider utilizing social media marketing and content services today. 

About the Author: 

Charles Watson is an alcohol rehab specialist, currently writing for Sunshine Behavioral Health.  When not helping others, you can find him reading updated material from his favorite author Tim Ferriss.  He can be reached directly on Twitter at @charleswatson00.

If you consider yourself a conscious, heart-centered, mission-driven, spiritual entrepreneur, you may have been horrified when you first learned the basics of traditional copy, marketing, and sales.

There was NO WAY you wanted to use tactics and strategies that felt so hype-y and sales-y and inauthentic in your marketing. Right?

But, what were the alternatives? Not using the power of direct response marketing and copy and sales to promote your business and get your message out into the world? Continuously struggling to gain traction with your business?

That’s exactly why love-based copy is such a hit! It resonated deeply with entrepreneurs who wanted to grow their business in a way that felt good.

The best part is love-based copy DOES work. (My clients have sold nearly $50M using love-based copy and marketing.)

HOWEVER, I think it’s worth pointing out that (at least for the moment), fear-based marketing and sales work, too.

Why?

To start, let’s recap how persuasion works. In order to persuade anyone to do anything (it doesn’t matter if you’re having a sales conversation with a potential client or persuading your kids to go to bed at a decent bedtime), you need to tap into their emotions.

And you have a choice: you can tap into fear-based emotions (including fear, worry, grief, anger, resentment, guilt, shame, etc.), OR you can tap into love-based emotions (love, joy, hope, connection, etc.).

So WHY does tapping into fear-based emotions work? No one wants to feel them, so why would triggering those emotions persuade people to take action?

So, to answer that, let’s dig into how the fear-based emotional cycle works.

For most people, when a fear-based emotion comes up, their first reaction is to do something to stop feeling it.

After all, why would anyone want to feel icky and uncomfortable … or even worse, be STUCK in one of those types of emotions?

So instead, when you have a bad day at work, you go home and open a bottle of wine. You deserve it, right? You had a hard day.

Or, maybe you find yourself digging into the freezer for the ice cream.

Or, maybe you start yelling at your kids even though they really didn’t do anything wrong. Or you go on a shopping spree. Or you call your friends and start gossiping.

The point: Rather than sit and feel those emotions (because emotions just want to be felt, you can’t reason or argue with emotions), you take some sort of action to run away from it, or bury it, or hide from it, or otherwise not feel it.

But, THEN what happens? You wake up with a hangover, your pants are too tight from the ice cream, your credit card is maxed, your kids are crying, or you’re feeling like maybe you went too far with your friends.

You’re remorseful for your actions (which is yet another way to distract yourself from your fear-based emotions).

Okay, so now let’s look at this cycle from a sales and marketing perspective: entrepreneurs or business owners choose to trigger fear in their sales and marketing (some of the most common are fear, or worry about the future, or shame).

The clients don’t want to feel the fear-based emotion. So, they look for an “action” to take to stop feeling the emotion.

And the implicit promise in the sales or marketing conversation is that, if they buy the product or service, the fear-based emotion will go away.

So, they buy. Because they don’t want to feel the fear-based emotion anymore.

And, what happens the next day? They feel buyer’s remorse!

This is why fear-based marketing may get more initial sales, but you’ll also likely experience a higher percentage of unhappy clients and customers, who may end up:

• Demanding more of your time and energy (and despite your best efforts, are still never happy).

• Disengaging and dropping out.

• Asking for a refund (you almost always get a higher percentage of refund requests using fear-based tactics than love-based).

And over time, fear-based marketing and sales will erode your brand. Because you’re triggering fear-based emotions in your marketing and copy and sales strategies, you’ll end up attracting people who aren’t your ideal clients.

And, since they’re not your ideal clients, they’ll likely not be as happy or satisfied with your program as your ideal clients are. Even if they’re not out there actively complaining about you, there’s still a ripple effect.

Now, contrast that to using love-based marketing and sales. Because you’re not triggering fear-based emotions in a manipulative way, you’re allowing your ideal clients to decide for themselves if they’re ready to make a change. If they do decide to become a client, now they’re committed. They’re not reacting to the fear-based triggers in your marketing, but rather, they’ve dug deep inside themselves and have decided they’re ready to shift.

These are the clients who will show up, do the work, get the results, and tell the world about you.

Which is why, over time, love-based copy and marketing and sales will grow your business in a more organic, word-of-mouth type of way.