Applications represent a true game changer, attracting numerous enterprises to the booming digital market. They are still gaining momentum and this trend is rooted in the fact that users spend more and more time on apps, around 30 hours per month on average. These solutions are the cornerstone of the strong mobile presence, and every company selling products and services over the internet can capitalize on their popularity.

On the go— on the roll

The encounter of apps and content marketing is by no means a random occurrence. Content is a favorite tool of 21^st-century marketers, with the power to educate, drive loyalty, spread brand awareness and boost internet traffic.  Users are used to consuming branded content on social channels and consider them to be excellent sources of information. Yet, even the corporate giants fail to integrate popular content into their apps, missing out great sales opportunities.

This is surprising since the desktop internet usage has fallen behind the mobile one, marking a dawn of the new digital age. However, not everything is rosy: Conversion rates tied to the mobile devices are lower, as smaller screens and poorly-optimized pages put off consumers.  So, what you need is an SEO-friendly website with striking headlines, strategically deployed keywords, compelling imagery and of course, high-quality content.

What is more, apps serve as channels for engaging customers and delivery of the branded content. Bear in mind that people’s attention spans of today are shortened, and producing edible chunks of content seems like the best approach. However, experienced marketers argue that there is a place for both short and long-term content on mobile platforms. It is advisable to strike a fine balance between form and function, while assembling an appealing and intuitive user interface.

Content creation and delivery

To set up a solid content marketing strategy, you need to use social media accounts, blog and a website simultaneously. There are numerous ways to lay the foundations for this empowering framework.  For example, a Facebook login option can be built into the app, which has a positive impact on user engagement. Furthermore, you should be able to approach blogs and ask them to review your app and include a link to your app page.

So, one of the first tasks is to identify the places where potential clients hang out and conduct a customer research. There is not much time to waste, as companies realize the content has a big role to play, and flock to the app frontier. The competition today is stiff, and the amount of noise you need to cut through huge. The good news is that content marketing is a perfect tool for this task.

As for the content assets, muse on videos, images, articles, infographics, press clippings and interactive media. Establish a profile of typical app users, and then make a game plan to cater content which appeals to them.  Ideally, the app-related content that you craft should be planned months in advance, as this gives you sharp focus in your campaigns. You want to bring out the human side of an app, but also ensure that search engines stop by.

Channeling the power

A lot can be learned from the most prominent apps in the market, Facebook and Twitter. They are both vast oceans of content, with the strong social community. Word-of-mouth promotion induces higher app usage, but the only way to enjoy this benefit is to provide an impeccable user experience. It needs to be encompassed with the brand building process and it goes without saying that the benefits of using your app must be in the spotlight.

Crafting a killer app should be considered one of the primary content goals, due to the fact that they are a buzz-creating machines. The choice of platform is paramount, be it iOS, Android, Blackberry, Windows, etc. Now, evaluating the pros and cons of each one can be overwhelming, especially for newcomers. A seasoned app maker could be of great help in grasping the technical detail, reducing the time and resources needed to develop a product.

Web-based apps are not to be overlooked either.  One can optimize them for mobile phones and target a specific market such as Chrome web store. Another possibility is to host the app on your corporate website and let users perform functions there. Take the example of an insurance company which builds an online tax calculator. It is usually when an everyday, practical problem is solved that the app achieves stellar success.

Quality matters

Smartphones are modern tools of choice for accessing the internet, while the apps generate the most hype and profit. You could say that content marketing and apps is a match made in heaven, although stairways to it may be steeper than most people would like. The only way to prosper in the crowded playing field is to provide a seamless mobile experience and add real value to the cyber realm. Marketers must always aspire to interact with customers on various channels and continuously treat them with the high-quality content.

Article Contributed by Lana Richardson

When it comes to content marketing, getting visitors to your website is hailed as the ultimate goal.

So, what happens when you reach that goal? What happens when you publish a blog post for your business which goes viral overnight or your blog becomes a huge hit, reaching millions of people who then click and land on your website?

Do your phones starting ringing off the hook? Are you bombarded with sales, leads, orders, sign ups? Does your brand become a household name? Is your business front-page news?

Having created ‘viral content’ for businesses on a number of occasions, I can categorically (and unfortunately) say that the answer to all of those questions is no.

Getting tons of traffic to your website is great on the surface, but millions of visitors mean nothing if they’re going to bounce right off your site and forget about you once they’ve read your post – which is most often the case.

The real battle with content marketing is not about getting tons of traffic on your site; it’s about turning visitors into customers once they land there.

So how do you make blog traffic convert?

There are various steps and measures you can take to increase conversion through your content, but before implementing them it’s important to understand that content marketing is a long game.

Direct return is very rare with content marketing and as a result, many companies abandon their efforts altogether in fear that it’s a waste of time and resources – two things that small businesses can not afford to spare.

However, with the right strategy, some creativity and dose of patience, content marketing can pay off for any kind of business and here a few basic but effective techniques to help turn those readers into customers:

1. Know Your Goals

Your blog simply can not generate results if you don’t know what kind of results you’re hoping to achieve – having an objective in mind will make it much easier to take steps towards it.

When it comes to blogging for a business, you need a purpose from the outset, so that you can create, write and format your posts in order to reach it. Whether you are hoping to increase brand awareness, improve your acquisition, get more online sales or reach a new market – your objective will dictate who you write for, what you write about and how you write it.

2. Know Your Audience

When blogging for your business, you must know your audience in great detail in order to create content that not only compels them to click and read, but also inspires them to take further action when they land on your page – like signing up or making a purchase.

Firstly, use your analytics tools to lay the foundations and gain insight into your audience demographics. After that, dig deeper and uncover exactly what kind of content they tend to read and engage with most.

Take a look at your competitors or other blogs in your field and examine the posts with the most comments, shares and interactions. This is what your audience wants. Try find common themes – does your audience like ‘how tos’ or do they prefer funny lists?

Monitor the comments they make on other articles to get a feel for the topics and themes they are discussing themselves. Mining through these conversations will also give you an idea of the tone and language your audiences uses and will relate to.

3. Call To Actions

When you have defined the purpose of your blog and have a clear profile of your target audience, ensure that the practical metrics are in place to drive your visitors towards the desired action. If you want someone to land on your blog post and go on to make a direct purchase, have a clear pathway to do so – like a giant ‘buy now’ button on widget and a shopping cart clearly positioned in the corner.

If you want to create brand awareness, have a prominent logo on your blog and a ‘learn more about us’ button at the end of the post.

If it’s leads you want, place data capture on your site. If you want more social followers, put links to your profiles or follow pop ups on the post.

If you want someone to take an action, make it as easy as possible for them to do so. We live in an internet era of instant gratification. No matter how great your product or service is, if it’s too complicated to book or buy, your reader is going to bounce off your site and into the arms of a competitor.

4. Always Add Value

Give your audience value in order to get it back. Human beings are reciprocal by nature and we are much more likely to become a customer of a company, if we feel like the company has given us something.

Furthermore, as there are over two million blog posts published every single day, yours needs to offer something special to be worthy of a click.

In terms of content, ‘value’ can mean many things and the definition will depend on what your particular audience wants.

Your audience research (as mentioned in point 2) should help you discover what value means to your readers. By looking at the content your audience tends to share and interact with most, you’ll be able to determine what value is to them. For example, if they share funny content, humour is the value. If they are sharing lengthy informative posts, knowledge is the value.

Before publishing a blog post or piece of content, a good way to gauge quality is to ask yourself ‘what value does this bring my audience?’ If you can answer definitively, then hit publish. If you hesitate, then walk away and wait for inspiration to strike.

5. Engage, Engage, Engage!

As mentioned, content marketing is a long game and conversion becomes more likely when  you are able to build trust and loyalty among potential customers. The best way to do this is engage with your readers.

Reply to every comment and retweet. Say thank you for every share, follow, mention or like. Going that extra mile to give a personal feel can make a significant difference, not only to how your brand is perceived, but also to the amount of engagement you get in return – with every interaction, your overall reach will increase. And, if someone has engaged with your brand, they will be more likely to choose you over a competitor when they need your product/service in the future.

6. Write Content That Answers Queries

Not all web traffic is created equal and traffic from certain channels will be more likely to convert than others. Traffic from search engines is always of a higher quality as visitors will arrive on your site this way be searching a specific query. These visitors are more likely to being on a buyer journey than traffic that lands through social media – most visitors through social media click on your posts simply out of curiosity.

7. Remarketing

This is probably the most effective strategy in terms of ROI with content marketing. Once you have written a blog post, you can use remarketing ads through Google and Facebook to target people who read your post and visited your site but did not make a purchase or sign up.

8. Measurement

With any kind of marketing strategy, your effort is wasted if you do not set goals and measure the results.

Once you are creating regular content, step back and assess the impact that it is having on your business. See what content is performing well, not just in terms of views and visits, but also with regards to the time visitors are spending on your page and the bounce rate.

Use your analytics tools to determine if traffic to your home page and purchase pages has also increased as a result of your content marketing. Use Google Trends and keyword planner to see if there has been an increase in searches for your brand/company name.

Continual measurement will help ensure that you’re moving in the right direction with content marketing and working towards a specific outcome.

Author Bio:

Written by Lana Richardson, journalist and digital marketeer, specialising in content and social media marketing. Lana is the current blog editor for NIParcels.com and IrishParcels.ie.

Matthew Cook is the founder of SalesHub, an inbound marketing agency that helps companies generate leads, boost revenue, and adapt to the new way customers buy.

You’ve spent months developing your product with your business partner. Now that it’s launched, you’re finally ready to close some sales. But you’re not salespeople. You’re both developers, and have been fumbling around for weeks trying to figure out how to generate some leads.

Startups don’t often employ many people at the start–even social media platforms Instagram and Whatsapp were founded by teams of just two. But companies with small teams and limited resources can still generate leads and close sales successfully on their own, even if they aren’t initially experts. So how can entrepreneurs seek out sales leads? And what steps do they need to take to reel them in?

Attend events and network

You don’t have to present at a conference or set out a stall to reap the rewards of networking.

You can get your startup recognized by actively participating from the audience, too. At these events, one option is to live tweet conferences and talks. Another is to blog about what you’ve learnt and share it on social media, making sure to mention the speakers to let them know what you thought. You can also network online at events through social event apps. Bizzaboo, for example, looks at your profile and suggests people to connect with who are also at the event. The app gives you the link to their social media accounts, and lets you message them directly within the app.

Being active online at an event or conference makes people take notice of you. It also will help set you out as a thought-leader in your industry, if you offer quality insights. Once people start to find out about you and your startup, they will begin to refer you within their circles. And considering 50 percent of businesses think they get their best sales leads through referrals, they’re one of the best ways to generate leads.

Some larger events may be expensive–according to some entrepreneurs, Web Summit charges $10,000 USD to meet with angel investors–but there are also smaller events at lower cost. For example, Startup Weekend tickets cost just $150. What’s more, major cities host dozens of free or low cost Meetup Groups for people wanting to discuss and network with each other–and most boast thousands of members. For example, New York Entrepreneurs & Startup Network has almost 17,000.

Use your reach

According to anthropologist and psychologist Robin Dunbar, the average person has about 150 casual friends. Anymore than that, and it’s too complicated for a person to process. So if your startup consists of three people, collectively you would have 450 casual friends. Together, those 450 people reach 67,500 others. Go to a third-degree, and you’ve already reached over 10 million people. Ask your friends to support your business and share it with as many people as possible. The number multiplies quickly. Once again, it’s about generating leads through referrals.

LinkedIn is a great way to reach out to potential clients, collaborators, investors, and new talent too. Keep track of who has viewed your profile, determine if they’re potential clients or recruits, and then reach out to them. Give recommendations to other users or companies, and ask for them in return. These build credibility quickly for your company. You should join groups and share your content within them, but also write your own blogs on LinkedIn. It’s a way to position yourself as an industry expert, while connecting with others and generating leads in the process.

Set up an inbound marketing strategy

Inbound marketing is about promoting your company through online content. Producing videos, blogs, SEO, social media content, white papers and case studies will help draw potential clients to your company’s website and educate them about what your company does.

The average business-to-business customer is 57% of the way through the purchasing decision before even talking to a salesperson. So when they do, half of the salesperson’s work is already done–they just have to close the sale. Inbound marketing brings sales leads directly to your company, educates potential clients, and makes finishing off a sale significantly easier. According to this CMSWire infographic, companies who blog generate 67% more B2B leads, and 88% more B2C leads.

So, how can you best take advantage with limited resources? On top of having a good website, you need an effective social media strategy. A Socialbakers study found that on average, top brands post about once a day. Posting less than twice a week will cause your audience to disengage, and so will posting more than twice a day found the study. You should also start generating your own blog content in house–even one blog a week is fine at the beginning. Once you have a bigger budget, you can start to increase the amount of marketing you do. This will drive more traffic to your website, and help to generate even more leads.

Startup founders with no background in sales may find themselves running in circles. But by getting out into the community, leaning on friends and professional contacts for help, and generating online marketing content that brings potential clients straight to you, you will have an easier time getting the word out about your company. And effectively, close more sales.

Five Triggers to Transform Your Business

Growing a business is simple when you understand the five trigger that impact growth and profitability.

The five triggers are:

• Lead Generation: How many leads are we getting?
• Lead Conversion: The number of leads that convert to customers.
• Number of Transactions: The number of times a customer buys from you.
• Average Dollar Value: This is average sale price.
• Profit Margin: This is the profit I make on each sale.

So we are on the same page let me define marketing. Marketing is simply moving the buyer through the buyers’ journey to achieve specific sales and marketing goals. In our five step (triggers) process, when followed, you’re going to achieve your business goals and reduce the stress associated with growing a business. Going forward I am going to talk about the five triggers as a process I call the five-step process.

The five-step process is a way of doing business.

The five-part formula is so effective because it touches on each and every area of your business. It will improve, increase, generate and sharpen and strengthen everything that you and your employees do.

Once you complete a step, you’ll never go back to your old way of doing things again. This is a program for positive change and powerful results. The change is long lasting and the results are far reaching.

Choosing to begin the five-step process will have an impact on every area of your business:

Lead Generation	Conversion Rates	Number of Transactions	Average Dollar Sale	Profit Margins
Any strategy you use to get people to call or walk through the door.	Any strategy you use to get people to BUY from you.	Any strategy you use to get existing customers to buy from you more often, or stay loyal to your business.	Any strategy you use to get customers to spend more money in a single transaction.	Any strategy you use to maximize the percentage of the cost of each product/service that is profit.

Let’s get used to working with the basic formula that the five-step process is based on. You’ll want to post this formula somewhere visible, where you can see it on a regular basis.

# of Leads X % Conversion Rate = # of Customers

# of customers X # of Transactions X Average Dollar Sale = Revenue

Revenue X % Margin = $ Profit

As you can see, each of the shaded lines is a factor that influences the bottom line – your profit. Each of the shaded lines is a step in the five-step process. You will work on each line sequentially, and the impact on your profit will build over time.

A nominal 10% increase in each of the five factors would look like this:

Starting Point		Goals (10% Increase)
Leads	4,500	Leads	4,950
Conversion Rate	30%	Conversion Rate	33%
Customers	1350	Customers	1633.5
Transactions	1.3	Transactions	1.43
Average Dollar Sale	$140	Average Dollar Sale	$154
Revenue	$245,700	Revenue	$359,729.37
Margins	24%	Margins	26.4%
Profit	$58,968	Profit	$94,968.55

If you don’t know, take a guess. The point here is to understand how little increases will have big impacts on your bottom line profits. We’ll show you how to start tracking your results at the beginning of each step in the program.

Starting Point		Goals (10% Increase)
Leads	(#)	Leads
Conversion Rate	(%)	Conversion Rate
Customers	(#)	Customers
Transactions	(#)	Transactions
Average Dollar Sale	($)	Average Dollar Sale
Revenue	($)	Revenue
Margins	(%)	Margins
Profit	($)	Profit

 

Starting Point		Goals (20% Increase)
Leads	(#)	Leads
Conversion Rate	(%)	Conversion Rate
Customers	(#)	Customers
Transactions	(#)	Transactions
Average Dollar Sale	($)	Average Dollar Sale
Revenue	($)	Revenue
Margins	(%)	Margins
Profit	($)	Profit

 

Starting Point		Goals (50% Increase)
Leads	(#)	Leads
Conversion Rate	(%)	Conversion Rate
Customers	(#)	Customers
Transactions	(#)	Transactions
Average Dollar Sale	($)	Average Dollar Sale
Revenue	($)	Revenue
Margins	(%)	Margins
Profit	($)	Profit

Step One / Lead Generation: How can you get more people to walk through your door, pick up the phone, and/or visit your website?

Your leads are your prospects or potential customers. They are people who have taken action in response to your ad or promotion, and have shown interest in your product or service, but have not become a customer because they haven’t purchased yet.

Lead generation is important because you can’t increase the number of customers you have. This is because customers are the by-product of two things:

# LEADS X % CONVERSION RATE = # of Customers

This means that you have to generate more leads and get more of those leads to make purchases in order to increase your customer base. Note; this is a very important step because your ‘cost of client acquisition’ (price you pay to acquire a new client) is the most expensive function of your business. Yours, ours and every business on the planet btw…

So lead generation is about finding ways to reach the people who need or want what you have to offer and getting them to act – to pick up the phone, visit your website or walk into your business. This is what the majority of marketing strategies are trying to do.

Step Two / Conversion Rate: How can you get the people who walk through your door, pick up the phone, and visit your website to BUY something?

Conversions are the second factor in the customer equation. A conversion rate is simply our leads divided by our number of transactions in a specific time period.

# TRANSACTIONS / # LEADS = % Conversion Rate

This is a key focus of your business and your staff’s time. After all, why spend time and money attracting tons of qualified leads if you can’t make them buy when they’re in the store? We call this “confusing being busy… with being successful!” Don’t let it happen to you.

Several aspects of your organization impact your conversion rate:

• Your business image and the first impression customers have of you/your business
• The strength and effectiveness of your sales team
• Your sales process and staff training and development programs
• The strength of your sales scripts (Do you want fries with that?)
• The level of purchase risk involved in your product or service

Step Three / Transactions: How can you get your customers to buy from you MORE than ONCE?

The process of attracting and converting a customer is one that costs you money. Customers cost you money. They’re an investment that you need to make the most of to stretch your lead generation dollars.

You can reduce the cost of your customer by increasing the number of times that they purchase from you. This increases the total number of transactions in your business and the amount of money that flows in.

So instead of continuously chasing down leads and converting them to customers, increasing transactions is about keeping our existing customers loyal and coming back to spend money.

Step Four / Average Sale: How can you get your customers to buy MORE from you each time they buy?

Your total revenue is the product of how many customers you have, how many times they purchase from you, and how much they spend.

# CUSTOMERS X # TRANSACTIONS X $ AVERAGE SALE = $ Revenue

Increasing the average amount of money customers spend with you is the final way you can increase the amount of money that comes into your business. It’s amazing how small increases in this value can have big impacts on your revenue. If I were to come into your business tomorrow and you IMMEDIATELY needed to increase profits – this is the first place I would look and the easiest area to make a large improvement in your profits.

You’ll have to show your customer that they needed or want more than what they purchased. The amount that you are able to increase will depend on the type of business you are in – it’s easier to sell gel pens than an additional dishwasher – but generally every business can find opportunities to increase this figure. There are many ways to accomplish this.

Step Five / Margins: How can you make more profit off each product and service you sell?

The last opportunity you have to influence your profit is your profit margin. Your total revenue times your margin as a percentage equals your total profit.

$ REVENUE X % PROFIT MARGIN = $ Profit

Essentially, your goal here is to make your profit margin as high as possible. As the final factor in the profit calculation, increasing your margin is a vital step towards maximizing your profits.

If your margins are too low, you’ll never make any money – regardless of how many customers you have, how often they buy from you, or how much they spend. Your revenue will perpetually go back into your business and be spent on costs.

There are three ways to maximize your margins:

1. Increase prices
2. Cut operating and product/service costs (operating costs include rent, leases, salaries, commissions, and office supplies)
3. Increase gross profit margins (gross profit is revenues minus labor, materials and overhead related to the product/service)

Alarmingly, many business owners do not genuinely know their weekly/monthly/annual profit – you need to go into the business of generating a profit (this will be a paradigm shift for many – it is not about greed, it is about looking after those you care about. The more money you make, the more you can provide for your family, charity, your church etc…) and work towards increasing that profit each and every day, week, month and year.

Now that you have a good grasp on how the five-step formula works, and an idea of the marketing strategies you’ll learn to work with, take a few moments and set yourself up for success.

If this is of interest you can go to www.akris.net and learn more. We have a complete system to walk you through this process at your own pace. Optional coaching is available if you want help and accountability.

The best way to get started is to start paying attention to your current numbers and tracking systems.

Now that you have an idea of what factors and figures you’ll be working to increase, start paying attention to what those numbers look like now. If you have tracking systems in place, run some reports and get an understanding of your current situation. Think about these questions:

• where do your customers come from?
• what marketing campaigns work the best?
• what lead generation strategies work the best?
• how many of your customers buy from you?
• how often do they buy from you?
• how much do they buy from you?
• what do your existing profit margins look like?
• what percentage of your items are high margin, and which are low?

Now that you have an idea of where your business is going, let’s start mapping out how you’re going to get there.

Did you ever ask yourself, “Why don’t people buy from me?”

The Biggest Marketing Challenge WE All Face

The biggest challenge we’re dealing with today is change. Things are changing so fast. As a result of this rapid pace of change people do not know who to trust!

There are six questions your prospects want answered before they will buy from you. These questions are designed to allow you to think like your buyer and speak with them so they know you are the right and safe choice.

Why the Six Questions are Important

When I started my business back in 2001, I lacked trust. What I really mean is that I did not know who could help me get clear on my ideal client. Every time I ask someone they said things I did not understand. I was confused and a confused mind does not take action. This is what we’re dealing with.

Stick with me as I talk about things you may not have thought about before. Keep an open mind because, to grow your business, you need to find someone you can trust.

Remember we stated earlier that “trust” is the biggest marketing issue we need to address. This is what marketing is about – helping our prospects to trust us so we can start the sales process.

Let’s jump right in.

The Six Questions

Question 1: What Do You Do?

What do you do? What would you tell me?

If you answered, “I am a financial planner,” or “I am an accountant,” or “I fix computers,” then you got it wrong. This is not what you do; it is how you do it.

People want to know what you do before they want to know how you do it.

For example, if you are a financial planner, here is what I would hope to hear: “I help people make the right choices about their money,” or “I help them make wise money decisions,” or “I build, protect and transfer wealth (my favorite).”

People want to know what you do before they want to know how you do it.

Question 2: Why should I care about what you do? Or, “What’s in it for me?”

If I asked a financial planner how he is different, what would he say? This is really important because there are thousands of financial planners that want my business. Why would I hire one over the other?

If you’re a business owner and looking for customers, you have prospects who are asking, “What’s in it for me?” Your job is to marry your skills and the outcome you provide to the prospects that have that need. Don’t make your prospect figure it out, tell them. That’s all your prospects want know. Don’t make your prospect guess.

Question 3: Why are YOU the Right and Safe Choice?

They’re going to want to know the answer to this question: “How do I know you are the right and safe choice for me, right now?”

The question of why you are the right and safe choice addresses a very powerful question for your prospects: “Can I trust you to do what you say you will do?”

They want to know how you will make them more effective and productive, how you make them right and how would you make them look good?

Business owners have a strong need to be more effective and more productive. Here is what you need to know. Simply ask them what they want to achieve and tell them how you will help them achieve that goal. When they understand how you’re going help them achieve their goal and how you can make them more effective and more productive, they are on board.

Question 4: What do you do better than anyone Else in the World?

You are unique. There is no one like you. The uniqueness you bring to the business is a great example of how to answer this question. It is not the only answer but it is a great place to start. Let’s look at a specific example.

How many people have heard the Southwest Airlines commercial where they discuss “bags fly free”?

What does Southwest Air do better than anybody else in the whole world?

Fun?

Yes, Southwest is fun to fly, but what do they do that no other airline does? “Bags fly free.”  That’s really all it is. They are the only airline that does not charge for bags. This isn’t rocket science.

Question 5: Why is that Important to my Prospects?

Why is what you do better than anyone else in the world important to me?

When you answer this question, you’re moving into allowing the customer to buy from you. This is actually the beginning of the buying process.

Will you:

• Make them more money?
• Give them more free time?
• Create more value?
• Reduce risk?
• Save them money?

This is the beginning of the business case of why you are the right person or your company is the right company.

It’s just that simple.

Question 6: Why Buy From Me? Or Prove It.

So here’s the last one question. Why buy from me? This is really the fundamental question; this is where the proof exists. Do you have the credentials? Can you say that you’ve done this for another company and can do the same for me? Do you have endorsements from others who will vouch for you?

If what you are doing is not working as well as you would like. Try this process. It works. The answers you create can be used to craft a killer 30 second commercial, create actionable contents for your web site and make it easier for prospects to understand why they should be from you.  There are 16 modules on answering the six questions. To make it easy you can purchase or rent this course at https://gumroad.com/l/6-questions