Category: Online Business

Article Contributed by Robert Skrob

There have never been greater, more diverse, more lucrative opportunities in the field of information marketing for everyone from experienced, successful entrepreneurs to beginners with little start up cash.
If you can name a topic, there is a market for providing information and solutions simply by creating an information marketing business. You can even work from home.
The key is to find a responsive market and then package information that customers want in convenient forms such as DVD’s, books, ebooks, CD’s, magazines, Web sites, teleseminars, webinars, coaching programs, seminars, and conferences.
And that’s exactly what “The Traffic Guys” Ethan Kap and Brett Kitchen did with unprecedented successes. That’s why the Information Marketing Association recently selected them to be two of the 12 experts featured in my new book, “Start Your Own Information Marketing Business.” This book is an easy-to-follow manual that gives the steps to building a successful info-business from the ground up.
3 Myths Ethan & Brett Debunk
Myth 1: You have to be a certain age to start your own business and be successful.
Truth: Ethan and Brett are proof that you do not have to be a certain age. They are in their 20’s.
Myth 2: You need experience with a niche.
Truth: You don’t need experience or affinity with a niche. Ethan and Brett were in the insurance business before they started working with furniture retailers
Myth 3: You need a lot of money to get started
Truth: The pair built a million-dollar business in 11 months and they had very little start-up cash.
After growing their business from zero to $100,000+ per month, Ethan and Bret can tell you that there are six main advantages of starting an information marketing business:
6 Reasons Why You Should Start an Information Marketing Business Now
1. Replace Manual Labor
With an information marketing business, you create a product once, and you’re done. It takes a lot of work to create the product, but you can sell it many times, often over a period of several years, without having to do additional work.
2. Buyers of Your Information Products Will Buy More
People who buy your information products are much more likely to hire you to perform services than any other customer you market to. Quite simply, having your own published information product makes you the obvious expert. It shows the customer the complexity of the services and the special ability you have to perform them. The only possible conclusion for the buyer is that he should hire you when he needs help with his business or hobby.
3. Limited Interaction with Customers
This means you can work from home with your computer in a closet or build your information product on your kitchen table. As long as you’ve got a way to create a product, you don’t have to be in any particular location for people to buy it.
4. Few Staff Members Are Necessary
The information marketing business is a terrific business because you don’t need a lot of people to run it. Many info-marketers have no employees and instead pay an independent contractor to help maintain the customer database, ship products, and handle customers’ questions.
5. Small Investment to Get Started
The information marketing business does not require fancy offices, furniture, or multiple computers. It doesn’t require special licenses (in most cases). And it doesn’t require special education or degrees.
6. Large Profit Potential
Many info-marketers just like Ethan and Brett are making million-dollar incomes through their information marketing businesses. This is a completely scalable business. This mean you can make it as small or as large as you want.
What You Need to Get Started in Information Marketing
To get started in information marketing you need something of value.
Ethan and Brett knew how to generate traffic.
They also knew how to evaluate a prospective niche. In my “Start Your Own Information Marketing Business” book, they share these five criteria that they used to decide where to build a profitable info-marketing business:
1) Is there competition in the niche?
2) Does your product help you prospects more money?
3) How large is your prospect’s transaction size?
4) Do your prospects currently spend money on products and services similar to what you offer?
5) Are your prospects in pain?
Once you have the answers to these five questions, you will be ready to decide if a niche is a good fit for what you have to offer.
Follow this advice and you can grow a profitable million-dollar information marketing business in 11 months just like Brett and Ethan.
About the Author
Robert Skrob President of Information Marketing Association, and co-author of The Official Get Rich Guide to Information Marketing, reveals for the first time an easy 9-step formula to build a million-dollar information marketing business within 12 months. Go to http://www.InfoMarketingBook.com now to start getting rich in information marketing today!

Article Contributed by David Gruttadaurio

Are you making this dreadful newsletter marketing mistake?
The typical client newsletter is one of the most mind-numbing, agonizingly boring pieces of mail ever sent to consumers.
The main reason is that most companies think what they do is incredibly fascinating to their clients. So based on this false assumption, their newsletters cheerfully discuss the latest equipment purchase or the new back office operation and how Mary Sue has moved from Payroll to Marketing. While this might be riveting stuff internally, I can assure you that your clients just don’t care.
If you’re making this newsletter marketing mistake, don’t worry. It’s not your fault. No one ever taught you the system, until now…
4 ‘Set in Stone’ Rules to Publishing a Winning Client Newsletter:
Rule #1: Never make your business or company the focus of your client newsletter. This concept is difficult for most business owners to wrap their minds around. Read my words: Our clients don’t care about how our business operates! The sooner we accept this fact, the sooner we will be sending them something that they actually want to read.
Rule #2: Focus on article content that people grab hold of and actually use in their lives. That means you must provide appealing and interesting content that is relevant, useful and engaging. The goal is to create involvement. The more time they spend with your newsletter, the more likely they’ll take action.
Rule # 3: Be consistent. If you tell your customers to expect a newsletter from you every month, you better do it. And ask yourself: How often do I want my customers and prospects to think of me? While daily would be wonderful, it’s not going to happen. Following a monthly newsletter schedule is perfect. They will expect to receive it just like they do their favorite magazines.
Rule #4: Never forget that a client newsletter is a marketing tool. Within your compelling content weave client testimonials and the names of people who have referred your company. Have contests that give away free services or gift cards to create further goodwill between you and your clients. And always, always, always have a compelling offer just for them.
Follow these rules and you will have a winning client newsletter that will get you more sales. But, you have to keep in mind that…
You Must Take a Long-term View on Using Newsletters as a Marketing and Customer Relations Tool.
Be aware that the results will not happen overnight. In fact, it will take several months for your customers to develop the ‘habit’ of looking for it.
But over time, your clients will come to expect getting your newsletter. And they will hound you if you missed sending them an issue! You will definitely see the desired results with the payoff being client retention and more purchases from you.
Client newsletters that include the four rules listed above will build relationships with your customers and create a sense of reliability and professionalism. You’ll be sending literature that your clients will look forward to reading every month.
And since your rivals don’t understand my newsletter success system, you will create a powerful marketing machine that will blow your competition out of the water.
About the Author
David Gruttadaurio was sick and tired of wasting money on marketing that didn’t work. So he searched for a profit-producing, client-retention & referral-generating tool until he found newsletter marketing! Now go to http://www.NewslettersMadeForYou.com & get his FREE “Profit Exploding Newsletter Secrets Report” that reveals how to reclaim tons of money that should be sitting in your bank account now simply with newsletters.

Article Contributed By Barry Plaskow
These are difficult economic times for almost everybody. Many people are looking to the Internet to find an easy way to build an information marketing business that will solve their problems.
Unfortunately, there are too many scams that are successful in luring people into joining opportunities that do not provide real value. However, many are unaware of any real alternatives.
But, because you’re reading this article you’ll be able to build a successful online business without spending thousands of dollars on little informational value.
3 Steps to Building an Information Marketing Business Online
Step# 1: Understand the World of Information Marketing
You can only be successful online when you understand what people are looking for on the Internet. People use search engines in order to look for information on a variety of topics. Ranging from a review of a specific product to details about a holiday resort, the Internet has become the source of information.
Many people are prepared to pay for this information for various reasons. Firstly there is a higher perceived value for paid material. Many potential customers will not even look at your free information, as it is perceived as being cheap and lacking. There is a large market that will only buy information that the author feels comfortable to charge for.
Here is the key: If you know what people are looking for then all you need to do is create a product and market it. Plain and simple. And, this is easier than it seems as long as you follow the next two steps.
Step 2: Learn only from real marketers
Real marketers are aware of which niches are profitable to go into and they are aware of the marketing strategies needed to succeed in those areas. You need a complete plan.
The problem is that there is so much fluff on the Internet today even in the real business world of information marketing. There are people who claim that they can make you rich if only you follow their systems.
They claim that they can teach you how to create a product and market it as well.
With experience, I can tell you that many of these “marketers” are not telling you the entire truth. Many of these systems are selling you the dream. But they lack real informational value. They merely want to take you to the next level of purchase. It often turns into a never-ending circle of buying.
Now, don’t get me wrong. I am not saying that you should not buy e-Books and other products online. I’m just opening your eyes to the real truth and suggesting that you be careful before you buy. Do your homework and make sure the person or company you want to buy products from are real experts and NOT self-proclaimed experts.
Step #3 –Find out who the real marketers are
There are some great marketers out there. The problem is that in order to employ them you would be charged anywhere between $500-$2000/hour for their services. Most people starting on a small budget cannot afford such high prices.
Fortunately, a low budget alternative does exist. There are teleseminars available that offer advice from some of the best-known marketers often for free.
Teleseminars make sense for marketers as they get exposure to a wider audience. The audience wins because they receive some fantastic training from marketers who often reveal some of their best information.
If you want to succeed on line then you will need to receive an education from true marketers. Before buying any material, you will want to review what is being offered. One of the best ways of doing this is through a teleseminar.
If you follow these steps, you will build a successful information marketing business online. It’s how I’m growing my business and I’m a newbie. So, I’m learning just like you. But the difference is I’m following the above three steps and I’m learning from real experts.
Don’t you think it’s time for a change?
Although Barry Plaskow-is a relative newbie to internet marketing, he has succeeded in getting 12 of the world’s top Internet marketers including Jay Conrad Levinson, Kenneth A Macarthur and Dan Janal to appear on his teleseminar series. Now you can discover the tactics, strategies and secrets needed to create and sell products, build a huge list and generate a mountain of cash on the Internet at http://www.prleads.com/IM4Newbies