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How-To Guides

Firing An Employee In The Right Way 

Follow these 10 steps to fire an employee legally.

Although it’s often not an easy decision to make, most employers have the unenviable task of firing an employee at some point. However, terminating employees can lead to sticky situations – even litigation if done improperly.

You should follow some general steps to give your business the best chance of parting ways with employees amicably and legally. We spoke to legal experts to determine a proper termination process and some best practices.

Checklist for firing employees

One of the best ways to ensure you follow proper legal procedures when firing an employee is to draft policies and termination notices ahead of time. Make sure your staff has access to an employee handbook that clearly outlines expectations, as well as discrimination and discipline policies.

While each business’s needs will dictate the specific way an employee is terminated, we asked Barbara Jane Barron, attorney and shareholder at MehaffyWeber, and Trisha Barita, managing partner of Barita Law Firm and founder and owner of Legal Skinny, to share the general termination steps that every business owner should consider:

  1. Educate your team. To help ensure you don’t break any employment laws, confirm that your workers and all supervisors understand your policies and procedures, as well as the necessity to document violations and warnings.
  2. Determine the employee’s offense. You should determine what performance failures, misconduct, or broken policies have occurred that could justify termination (if it is outside of a general layoff).
  3. Investigate and document the offense. The termination process may look a little different for each employee based on the offense. For example, if the employee is simply a poor performer, you should review the employee’s file to see if they were warned they might be fired if their performance doesn’t improve. This might entail a performance improvement plan, a series of disciplinary warnings, or comments in the employee’s annual review. However, if the employee is a potential threat to the safety or comfort of others, you should conduct an investigation of employee misconduct.
  4. Consider employment laws and legal protections. You should be familiar with what legal protections the employee has and be careful not to retaliate or discriminate. Violations could include retaliating against a whistleblower or failing to reasonably accommodate an employee protected under the Americans with Disabilities Act.
  5. Have others review the employee’s file. When a decision is made to terminate, the employee’s file should be reviewed by others, such as a trusted advisor or your legal team, to ensure there is sufficient documentation in the file to explain the termination to your local unemployment commission or the Equal Employment Opportunity Commission.
  6. Plan what you will say. An established plan for what you will and won’t say is vital in an employee termination. Since at least two company representatives should be present during the termination, predetermine who will speak and what they will say.
  7. Terminate the employee. Keep the conversation brief but accurate. Let the employee know that today is their last day with the company because their performance (or another issue that has been previously discussed) is not improving. Don’t give them a lengthy list, but don’t just relay one item if the termination is due to many rule violations or issues. Do not give the employee hope that they will be rehired.
  8. Collect company property from the employee. You need to get all your company’s property (keys, phones, computers, etc.) back from the employee before they leave. If the employee has access to sensitive, confidential or proprietary information, you may want someone to escort the employee as they gather their personal items.
  9. Escort the employee out. Walk the employee out of the building. If you know the employee will be loud and angry, you may want to have security or police on standby, but that is normally not the case.
  10. Issue any final payments, notifications and documentation. Many states have short deadlines for when the employee needs to receive their final paycheck. Determine policies on whether the employee must be paid for time off they accrued. If the Consolidated Omnibus Budget Reconciliation Act of 1985 (COBRA) applies to your company, you will need to give the employee the proper notification. Make sure the employee’s file is documented accordingly.

Importance of firing an employee the right way

Terminating an employee can be uncomfortable, but it is important that you follow the proper procedure to avoid legal ramifications. If an employee is fired incorrectly, they may be able to file for unemployment or, worse, sue your company for wrongful termination (for example, if they have reason to believe the termination was based on their age, gender, religion or race). In addition to legal fees, this could cost your business money in back damages, future wages and liquidated damages.

“The terminated employee may attempt to fit under a whistleblowers act or allege retaliation for filing a workers’ compensation claim or Family and Medical Leave Act (FMLA),” Barron told business.com. “For that reason, it is important that all documentation and investigations be completed prior to termination and that human resources (HR) and the employee do not have a protracted discussion.”

Employee termination FAQs

What should you not say when terminating an employee?

Carefully navigate the language you use when terminating an employee. Keep it brief and to the point, and make sure your message is clear. Avoid potentially confusing or ambiguous verbiage. If you are terminating them due to poor performance or misconduct, avoid language that might make them think they are being furloughed or laid off with a chance of being rehired. Communicate the termination as a final decision, not a discussion or debate.

“Do not debate with the employee the reason for why they are being fired,” Barita said. “If you are at the point where you have determined that you are terminating the employee, you should have already conducted whatever inquiry or investigation needed to get to that decision, and it is not necessary or relevant to debate the decision with the employee. It also could lead to you saying something that confuses the true reason why the employee is being fired.”

The termination is about the employee, not the one doing the firing. Don’t make the termination about you and your feelings, even if you were friends with the employee or disagree with the termination. Avoid language that makes it seem like you are upset or not in line with the company’s decision to terminate. For example, Barron said to avoid phrases like “I’m not sure how to say this” and “this is really hard for me.”

Barron also suggests avoiding the word “we,” as in “we’ve decided to terminate.” Instead, you can say something along the lines of “I am terminating you today” or “you are being terminated.” Never say, “We will work out details later,” because there likely won’t be a “later.”

Avoid relaying unnecessary information that will prolong the conversation – such as comparing the employee’s performance to a co-worker’s. This will likely invite discussion, which is not what you want.

It’s particularly important to avoid phrases that may make the termination appear discriminatory. Barron said phrases like “we need new blood” and “we are looking for someone with a fresh perspective” may be construed as age discrimination, and “we don’t feel you are loyal” can be turned into a whistleblower complaint. The company’s decision to terminate shouldn’t be based on discrimination, so don’t make it look like it is.

What notice must an employer provide for a job termination or layoff?

Although general job terminations due to poor performance or misconduct are similar to layoffs, the type of notice federal and state laws require you to provide may differ between the two.

According to Barita, whether a general termination notice must be provided to an employee generally depends on the employee’s legal contract with the employer, the relevant state laws (such as at-will employment laws), and the company policies of the employer.

How to Fire an Employee the Right Way [Business.com]

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How-To Guides

How To Boost Your Home Inspection Business In 2020

The home inspection industry is one that can be profitable and rewarding, but it is also an area that many people struggle with, and many home inspections businesses fail within the first few years. This can be for many reasons, but often it comes down to a lack of reputation, economic changes, or not having a sustainable business model. Therefore, it is helpful to know a few ways in which you can boost your home inspection business for 2020, which should help you to attract more customers and create a stronger name for your business. Here are a few ways to boost your business this year.

Further Your Expertise

The best home inspectors are the ones that are always furthering their expertise and knowledge of the industry, as this helps to improve the service that you provide while also enhancing your reputation. There are many ways to further your expertise, such as:

Training courses
Attending industry events
Learning more about real estate
Stay current with the local market
Joining online communities
Upgrade Your Software

It is important that you have high-quality software in place which can help with all aspects of home inspection, including scheduling, billing, report writing, and marketing. Top-of-the-range inspection software like ISN can help with all of this and automate many time-consuming business tasks, which will help to streamline your operation and help you to improve the level of service that you provide to customers.

Improve Your Communication Skills

It is hard to succeed as a home inspector if you are not a good communicator. You will be communicating with potential buyers, real estate agents, and other people from the industry on a daily basis, and you need to be able to explain your findings clearly. Therefore, taking steps to improve your communication skills could help to improve the service that you provide while also helping you to forge stronger connections to build your network.

Increase Networking

Following this, the home inspection industry is one that is all about marketing. You are much more likely to secure more work when you have an extensive network, and you are familiar with realtors, construction companies, and others in the real estate industry. You should be networking online and offline and always trying to find ways to increase awareness about your brand.

Increase Social Media Usage

Leading on from this, it is also intelligent to increase your social media usage as a way of raising brand awareness and showing your expertise. You can communicate with your target audience and share helpful content that will show your expertise, such as tips for finding the perfect home and a step-by-step guide to buying property.

Improve Writing Skills

While communication skills are essential, you must also possess great writing skills if you are to succeed as a home inspector. You need to be able to write high-quality, clear, and engaging reports which outline your findings. You can improve your writing abilities through training, reading around the subject, practice, and online tools.

Take Better Photos

A good inspection report will also have high-quality photographs to back up your findings. This means that you need to know how to take good photographs as well as have a camera that allows you to take professional-standard photos.

Use SEO Services

It is hard to get new business when you are not highly visible online. Using SEO services from an established internet marketing agency will help to increase your ranking on search engine results lists, which will direct more traffic to your website while also improving your brand reputation.

Seek Feedback

As with any type of business, it is always a smart idea to ask for feedback from your existing clients. This will help you to identify any areas where you could be making improvements so that you can provide a better service to future clients, plus you can also use any positive reviews to attract new customers to your business and develop your reputation.

Invest In New Technology

There are always new tools and gadgets using the latest technology that can improve your home inspection service and give you an edge over the competitors. Tools like infrared cameras can make it much quicker and easier to identify moisture, which will help to streamline your inspections.

Try a few of these strategies to boost your home inspection business in 2020. This is an industry that can be hard to excel in, particularly early on, which is why it is helpful to know the best ways to make improvements to your company.

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How-To Guides

How to Have a Thriving Business: Keys to Building a Business You Love

Note from Michele: This is a guest post by Shawn Driscoll, the author of “Love-Based Business Models: A Simple System for Building a Business You Love” and I’m excited to introduce her powerful, life-changing work to you. This post is a great place to get started if one of your goals is to own a thriving business. She walks you through the main keys to building a business you love AND that loves you back. Take it away Shawn!

We are all different. We have different lives, priorities, interests, demands on our time, and strengths and weaknesses.

So it only makes sense that as business owners, we create businesses that fit with those unique lives, priorities, interests, demands on our time, and strengths and weaknesses. This is especially important if we’re looking to build a successful, thriving business for ourselves.

But that’s not always easy to do.

First, it’s hard to find information on choosing a business model or strategy that fits your strengths.

So much of the business advice out there today is tactical, not strategic. It focuses on a specific action to take or system to follow, without the big picture of WHY it works and for WHOM.

Sure, you can get insights into specific marketing tactics to try or ways to structure an offer.  But it won’t always work for you.

And you can be the best student, studying all the successful systems and mentors out there, and still not be happy or have a thriving business.

And that can be maddening.

Here’s the thing:

In the 12+ years that I’ve worked with entrepreneurs, I’ve noticed that too many of them are frustrated. They are doing everything they “should” be doing, and instead of finding the success and fulfillment for which they work so hard, they’re drained, discouraged, and depleted.

WHY do so many entrepreneurs struggle this way?

Because they are climbing the wrong mountain.

They’re building a business that isn’t in alignment with their unique needs, strengths, mission, and goals. They have built success in ways that require far too much energy for far too little payoff. And often times, they’ve lost themselves in the process.

The point here is that there is more than one smart way to go when you’re building a business.

When you create a business that is in alignment with who you are, the impact you want to make, and the other important elements of your life, you’re on your way to owning a thriving business.

The bottom line: You CAN love your work, and your customers can love doing business with you.

Doesn’t that sound great?

It’s vitally important to know which business model will work for you, and how it will help you fulfill your mission while living the lifestyle you want to.

Your business’s value comes from your ability to deliver results, which, in turn, comes from your uniqueness, and the consistent customer experience you create.

When your business model is working well, your business is profitable, attracts enough great customers and clients, serves them well, and allows you to do work you love while providing you with the lifestyle you want. (In other words, you have a thriving business you love AND that loves you back.)

Building a Business: Basic Building Blocks of a Thriving Business Model

As you read through this list, think about how each of these basic building blocks works now, in your business. Think about whether they align with your current values, priorities, and strengths, and take note of where there seems to be any disconnect.

  1. Mission: Your mission is the impact you want to make. It’s the purpose or promise of your business. It’s the essence of your business’s goals, and the philosophies behind them. It’s what your business is all about! Are you on a mission to change an entire industry? Or deeply transform the lives of those you serve? Does your business exist to educate and inform your audience? Or start a movement or community?
  2. Market: Your market is who you specifically aim to serve, and how you reach out to them. It’s important to realize that there are different kinds of buyers who want different kinds of experiences. There is no such thing as one-size-fits-all buyer. Are you best equipped to serve customers intimately, and build long-term relationships? Or do you see yourself reaching a broader audience, or bringing new ideas and approaches to those who are tired of status quo solutions? What can YOU uniquely bring to your segment of the market?
  3. Message: Your business’s message should convey who you are, who you serve, what you stand for, and the transformation you provide. It should be succinct and compelling, and capture what makes your business unique. Is yours a message of possibility or process? Do you have a message build on educating people or empowering them? What’s at the heart of your message?
  4. Revenue Model: Your revenue model is how you serve your customers and clients. It includes the products, programs, and/or services that you offer. It refers to the ways in which you bring in money. Think about the ways your customers get the most value from doing business with you. What are they buying from you? It’s not always what it seems. Do they value the content expertise you offer, or your unique ability to get to the heart of a matter? Is it your innovative ideas or your ability to simplify the complex that keeps them coming back for more? There are many sources of value that drive revenue in your business. Get clear on what yours is.
  5. Systems and Support: This is about how you set up your business to fulfill the mission and deliver your services and products. Here, we’re talking systems, processes, and support, including your internal operations and your team. Your business model needs systems and support that fits with the way you deliver value. Is the customer experience consistent? Does your team know exactly what kind of experience and value you are known for delivering? Do you hire based on those needs?
  6. YOU as the CEO: As a business owner, you are responsible for leading the business. Your feelings about your business will naturally spill over into every aspect of your company, from how you work with your team members to how you sell to and interact with your clients or customers. When your work is energizing and fulfilling, you’re more effective as a CEO. If your business model causes you to feel stressed, overwhelmed, and like you’re sacrificing too much in the name of success, the business will struggle. Are you fulfilled and energized by your work and the direction of your business? Or do you find yourself dragging your heals and dreading the priorities you’ve put in your business plan?

Chances are, if your business model is out of alignment right now, you know it, because something isn’t working.

The good news is that you can adjust each of the building blocks of your business to better fit your unique wiring and your customers’ desires. When you do, you’ll likely find yourself with a growing, thriving business!

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How-To Guides

How to Keep Your Small Business in Business

All new businesses have to start somewhere – even the mega retail giant Amazon – and today, that somewhere is the internet. But it’s hard work, and you have to make many crucial decisions early on if you want to stay competitive. When you are going up against Amazon, Walmart, and other online powerhouses, you have to fight for your share of the market and continue fighting to stay in the spotlight. Here are a few tips for small business owners trying to do just that.

Prioritize the health of your online presence.

Your website is the first glimpse of your business many potential new customers will get. You cannot afford for your clients to be underwhelmed. Your website should be attractive, easy to use, and, perhaps most importantly, reliable. It doesn’t matter how great your design is; if your hosting service can’t keep up with the amount of traffic you generate, your customers won’t stick around. Take some time to compare hosting services, and don’t necessarily go with the cheapest. As Digital.com notes, InMotion is one reliable option and offers things like around-the-clock customer support, secure hosting solutions, dependable uptime, and a 90-day money back guarantee.

Say hello to SEO.

Search engine optimization remains crucial to the visibility of any website. But, as Search Engine Journal explains, SEO in 2019 means more than simply posting a few blog posts each month. If you want your website to remain a top search result, you have to start by providing your audience with content they want and can use. This might mean videos, infographics, or interactive tools. The user experience of your website matters, too. Page speed, for example, is also a factor in how Google, and ostensibly other search engines, prioritize page rank and assign page authority.

Don’t sacrifice quality for price.

Amazon and other sites will almost certainly enjoy volume discounts, which means they can sell for less. However, don’t let a lower-priced tag discourage you from offering similar products on your own site. Studies indicate that consumers prioritize quality over lower prices in many cases. While your products or services should not be overpriced, how you interact with your customers and how you stand behind them after the purchase are valuable. 

Narrow your focus.

If you haven’t yet, spend some time looking at your inventory. Chances are, there are products that simply haven’t sold, while there are products that have. This is a good place to start and can help you narrow down your focus so that you can make the most of your customers’ online experience. Catering to a niche market allows you to provide the best products – the ones your customers want. In other words, don’t try to sell everything; stick with things you know. By doing so, you have a better chance of capturing your target audience and providing content and service that far exceed what any general retailer could offer.

Stick with steady growth.

Every company wants to grow, but the growing pains you will experience can stall your company’s progress. If you want to be truly competitive, you have to be consistent by offering your customers the same – or a better – experience each time they buy something from you. Make sure that your management model is scalable, that you have a quality control system in place, and, most importantly, avoid the temptation to offer more than you can deliver.

You’ll probably never be a $100 billion company, and that’s okay. Most people don’t need billions of dollars to support their family, even one with an extravagant lifestyle. What you do need, however, is a sustainable business that does not get eclipsed by those that already hold the market. With a little planning, including narrowing your focus and paying attention to your website, you can hold your own and watch your business grow.

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How-To Guides

Getting Critics to Review Your Ebook

The internet has the power to connect almost anyone with, well, almost anything. As an ebook author, you undoubtedly see the potential to link your written words with a wider audience. This is precisely why independent ebook sales are flourishing: Authors have more power than ever before over how their ebooks are marketed and sold.

The challenging aspect of navigating today’s ebook market is the fact other authors are doing the same thing. Growth in publishing is good, but it means you’ll have to work harder—or smarter—to get your book noticed. Further, to make a name for yourself, you’ll need to find a way to gain readers’ trust.

Getting critics to review your ebook can establish legitimacy and pique reader curiosity. Here’s more on how clinching the right reviews can drive ebook sales and audience loyalty.

The Power of Social Proof and Authority

What is “social proof” and how can it help you sell ebooks? Well, it’s no secret human beings, the social creatures we are, find a degree of security and comfort in following the crowd. Our species has survived in part because there’s safety in numbers. Social proof is an extension of this: People tend to believe the actions of others are correct.

They will give weight to the fact others are reading and enjoying an ebook.

Reviews are one way to generate this social proof.

As Practical Ecommerce notes, expert proof is particularly influential: “Integrating quotes from prominent influencers often results in a conversion boost.” People perceive critics as having good taste in books; seeing a favorable blurb or review can convince them to give it a read themselves. Reviews from critics act as a stamp of authority, which in turn ramps up the social proof that helps convince potential readers to download your book.

Strategies for Getting Critics to Review Your Ebook

It’s entirely possible to increase the chances your ebook will receive quality reviews from critics, but far from guaranteed. This means you’ll have to do everything you can on you end to make it happen. There are a few approaches authors can employ in terms of getting critics and respected industry professionals to read and review their books.

The first option is submitting your ebook to paid review sites. The upside is this course of action can elicit the desired outcome of getting your ebook reviewed and having this assessment posted across various marketplaces. However, it will cost you a chunk of your marketing budget. Some authors feel the payoff is paltry compared to the price tag, so they advise pursuing more cost-effective means of garnering reviews.

Independent authors can also submit ebooks to websites and blogs that publish reviews—many of which do so for free. Here’s what Publishers Weekly recommends authors do before submitting an ebook for review:

Research the reviewers and bloggers ahead of time.
Read each website’s review policies for instructions and exclusions.
Make sure your ebook fits the checklist of submission requirements.
Make sure your ebook has an author photo and bio, suitable jacket images, a press release and a cover letter.

The more suited your ebook is to a certain blog or website, the greater the likelihood it will earn a review. Quality reviews can drive potential readers to visit your online store selling ebooks, hosted on Shopify or another ecommerce platform.

The Most Important Critics Are Readers

At the end of the day, the most important critics are always readers. One report found 70 percent of adults in the U.S. trust recommendations from each other more than statements from brands. Make sure your content is resonating with its target audience and politely solicit readers from time to time to leave an honest review.

You can pay in the hopes of getting critics to review your ebook or pursue an unpaid strategy. No matter which you choose, make sure you’re also receiving and posting reviews from your readership.