What do computer giant Dell, gourmet food basket maker Tastefully Simple, and organic brewer Honest Tea have in common? Though all three are now multi-million dollar companies, all were originally started within the founder’s home. You’ve probably heard how Michael Dell worked out of his garage to build his empire, but equally inspiring are the stories of Jill Blashack Strahan- who assembled gift baskets on the pool table of her backyard shed- and Seth Goldman- who brewed tea at his kitchen sink and presented homemade samples to clients in thermoses.
The home-based startup story has a certain magic to it that often glosses over the particulars: where to set up office equipment (computer, printer, copier,etc.), whether or not you should dedicate a business phone line or switch your VoIP service to include “follow” features so you’re always available, and how many hours you should put in when your office is in your kitchen. What does a stay-at-home entrepreneur really need? Here are a few necessities:
1. A Separate, Dedicated Workspace. Whether it’s your garage, a toolshed in the backyard, or just an area off the den, you will need a space that’s just for work.
2. A Separate Phone Line. Small business VoIP service plans are cheap and easy to sign up for. You can also add an extension or line to your existing residential VoIP service arrangement.
3. A Fast Internet Connection. For businesses based online, this is non-negotiable. Your internet connection should be fast enough to support online activity and VoIP calls, if you use an internet-based phone system as your method of business communication.
4. A Door…or Earplugs. If you can’t physically separate your workspace from the rest of the house, you can mentally separate it by using earplugs to tune out audio distractions, or a folding screen to tune out visual ones.
5. A “Do Not Disturb” sign. If you’re working while others are at home, make sure they know when you’re “unavailable.”
Category: Entrepreneurship
If you’re thinking of switching to VoIP service from a traditional landline based Key, PBX, or hybrid phone system, you’re not alone- businesses of all sizes are beginning to realized the cost-saving benefits of computer/telephony integration. Switching to a VOIP phone is relatively simple- changes can be made quickly and easily, and there is usually very little equipment to purchase.
Whether you’re switching to a business VoIP service or implementing a phone system for the first time, here are a few things you need to consider:
Internet Connectivity
VoIP phone systems use the internet to make and receive calls- you’ll need to make sure your connection and your power supply can support system requirements. Generally, a steady, uninterrupted power supply and a high-speed internet connection are all that’s needed. Your connection should be able to support the added traffic that the system will create. Vendors will ask how many employees will be using the system, how many calls are placed daily, and take into consideration features like auto attendant and call transferring when setting up your internet connection to support your system. You may need to purchase additional routers or install a backup power supply.
VoIP Adapters
If you’re witching to VoIP from a traditional phone system, you can save by purchasing adapters for your current phones. A traditional phone fitted with a VoIP adapter works identically to a VoIP phone. Most adapters are less than $50 each, and are often available in bulk discounts for larger offices. In lieu of adaptors, you can also purchase VoIP phones, headsets, or microphones that can be connected directly to a computer and used in place of a traditional headset. Most business and residential VoIP service providers sell both VoIP-compatible phones and adapters.
VoIP Phones
Voice over Internet Protocol phones are slightly more expensive that VoIP adapters, but are a good investment if you plan to use the system for several years. VoIP phones are easy to use and install- they don’t take any special training to set up. Once installed, they work identically to traditional phones. Most VoIP phones cost at least $100 each, with many vendors offering steep discounts for phones purchased in bulk.
Switching to a VoIP system takes surprisingly little time. Once you’ve decided to make the switch, you can shop around for providers and compare prices for services and equipment. Most providers can also make suggestions about system configuration (i.e., if you need a faster internet connection) during this stage. Once you’ve settled on a service provider and purchased equipment, you can have the new system up and running in less than a week.
About the Author
Merrin Muxlow is a writer, yoga instructor, and law student based in San Diego, California. She writes extensively for Resource Nation, a company that provides resources for business owners, and is a frequent contributor to several sites and programs that offer tools for entrepreneurs, including Dell and BizEquity.
Every time I turn on the news I feel like screaming. I am sick and tired of hearing about how bad the economy is. Unemployment is up and is only going to get worse. Banks are in trouble and going under. Real estate is a mess and there is no end in sight. Major corporations are going bankrupt – heck, even the big three automakers may go under.
I hear about how this is the next great depression. I hear about the collapse of the dollar, the collapse of the western world, and the end of society as we know it.
It Isn’t As Bad As It Sounds
The sad part is that it isn’t all that bad. Yes the economy stinks, but this is only when compared to the amazing boom we experienced in the last decade. Companies have been able to go after the low hanging fruit-heck, there was more lying on the ground than you could pick up!
Just because the ground isn’t littered with business anymore doesn’t mean that there isn’t business out there. You just have to work for it. And the past decade of easy business means that most companies have not made the connections and built relationships. Now they pay the price.
And at the end of the day, now is the time where entrepreneurs can really shine.
No, I’m not crazy. Think about what a true entrepreneur does.
- He connects with his customer
- identifies his needs and problems
- then creates products and services to fill those needs or problems
In other words, he gets paid to solve problems
Now more than ever companies are in trouble. Your customer desperately needs you. No, he isn’t spending indiscriminately. But if you solve his problem and help him survive (or thrive) in this downturn he will be your customer for life. And you solve your “slow business” problem at the same time. Only an entrepreneur can do this, and you finally have an advantage over larger companies.
Simple, but Hard to Do
This is a simple concept that is hard to do. I’ve written several articles that are aimed at this:
- Recessionproof your sales
- How to Thrive in a Recession
- How to Thrive in a Recession – Ignore the News
- How to Thrive in a Recession – It’s All About the Customer
- How to Thrive in a Recession – Working for Someone Else
Brandt Smith is a sales, marketing, public speaking, and professional development expert. Learn about achieving wealth and life balance through entrepreneurship at Wealth and Wisdom, where he is cofounder and senior editor. Their advice on wealth building, personal development, and life balance can help take you to the next level. You can also read more of his thoughts on his blog.
What do you need to start a successful business?
It’s a question almost all entrepreneurs have pondered. Do you need a business plan before you start, funding to fall back on, or a detailed strategy for how your company will grow? Nearly half of all small businesses fail within the first year of operation- what’s the difference between those that fail and those that succeed?
I recently had the opportunity to speak with Judi Sheppard Missett, founder of Jazzercise. Missett built Jazzercise from a one-woman operation into an international corporation with over 7500 franchises worldwide. Here’s what I learned from our conversation:
You don’t always need start-up capital. “I didn’t even get a business loan,” she told me- something virtually unheard of in many entrepreneurial circles. This should come as wonderful news for anyone trying to start a business on a lean budget or without the resources they think they need.
Evaluate your costs of doing business, and show smart for the resources you need to get started. For example, you can usually find a great website designer for a few thousand dollars if you shop around and compare quotes. Most of what you really need is accessible without a large nest of start-up money.
Provide what the customer finds valuable… Missett taught a jazz dance class in Chicago that eventually lead to the Jazzercise idea. At first, she instructed with an eye to technique and form –just like she had been taught while training to become a professional performer. When students stopped coming to class, she had that “lightbulb” moment- the students cared more about looking like professional dancers than dancing like them. From then on, Missett taught the kind of class her students wanted- fun, no mirrors, great music, and lots of movement.
Too many business owners come up with an idea and try to find a market. Missett proves that the other way around is usually more successful- listen to what customers want, and figure out a way to give it to them. Do research on customer patterns, find a way to track behavior by hiring an online marketing company or tracking marketing campaigns and sales strategically.
…And be willing to adapt and change to customer needs. Jazzercise has managed to grow in spite of the “fad” element most fitness trends seem to capitalize on, precisely because customers still get what they want- Jazzercise programs now incorporate strength moves, contemporary music, and other elements that customers began to want as the program became more popular.
Planning and development aren’t just for startups. If your customer base is growing or changing, you need to grow and change, too. Use email blasts to keep in touch with customers, and build relationships while your business is growing. Keep your offerings exciting and fun, but consistent with the product customers have grown to love.
Listen for opportunity knocking! As the saying goes, you should be ready to answer when opportunities come pounding on your door. When Missett began teaching in San Diego, many of her students were military spouses who moved to far away cities and wanted to continue the program.. Missett’s husband was familiar VHS video, then just a developing technology, so she videotaped routines for faraway teachers. This effort lead to the formation of what is now JM DigitalWorks, a video production company that is a division of Jazzercise.
Don’t wait to be in the right place at the right time- evaluate the resources you already have, and try to create opportunities for yourself . As Judi Sheppard Missett says, “We are all in the right place at the right time, we just need to be aware of it.”
One way to gain recognition for your community and build visibility for your business is by earning business awards. Many are self-nominated and fairly easy to apply for. Here’s a quick guide to a few of the best business awards for 2009:
Businesses that have helped jump start our economy by maintaining growth over the past three years are eligible for the Inc. Magazine 500/5000 award. Winners are invited to attend the nationally recognized Inc. 500/5000 conference, and are featured in future magazine and online stories. This award is a great chance to gain visibility for your company and to represent your community- past winners have included social mission companies, tech startups, and beauty product lines- companies in all industries with over $2m in sales for 2008 are encouraged to apply.
For those still working on breaking the $1m mark, the Make Mine a Million $ Business contest, sponsored by Count Me In, is a great way to gain the support you need to meet this benchmark. The contest operates as a “race” to the $1m sales mark, and most participants see sales increase at least 40% over the duration of the competition. The M3 race is open to women owned businesses in one of 15 categories.
Businesses already on the fast track to earn $1m- those with $500,000 or more in sales for 2008, are eligible to enter the Entrepreneur Magazine Small Business Contest. Similar to the 500/5000 conferenceInc. contest, businesses are featured in a future magazine issue or online story. Entrants are also featured on the contest website- a great way to increase visibility for your business even if you aren’t chosen as a winner.
The Ernst and Young Entrepreneur of the Year award is given annually by international accounting and consulting firm Ernst and Young. Award recipients may attend special conferences and are invited into a network of past winners and prestigious entrepreneurs. The award is internationally recognized as a great achievement- check out the website and contest rules for more details.
If you don’t have the time for a lengthy application, or don’t have the sales revenue to qualify for one of the larger contests, consider Business.com’s “What Works for Business” contest. Applicants write a quick essay about a challenge they’ve overcome. Any small business owner that has overhauled their website design implemented a new online marketing strategy knows that the small things can sometimes be the toughest to take on- here’s your chance to let other entrepreneurs learn from your success. Prizes for the top essay are awarded monthly.
Finally, Ideablob.com allows you to test out business ideas for the chance to win a $10,000 award. Award money goes toward the costs of implementing the idea- if you need to purchase inventory, equipment (such as a credit card terminal) or business software to get your business off the ground, here’s a great place to get started. Awards are given monthly, and are determined by votes from members of the site’s online community.
Whether you’re a brand-new business or a seasoned business owner, there’s a contest out there for you. Most of the above have spring deadlines, so get going- apply for the award you deserve. Good luck!