Entrepreneur: If your restaurant isn’t accepting online reservations, you may want to rethink your web presence. About 7,000 high-end restaurants around the world use OpenTable, a San Francisco-based company that allows eager eaters to book online reservations.
The company, which started in 1999, wasn’t accepted by the restaurant community right away, but has slowly gained momentum, especially over the last couple of years. Another perk of the software: You can use it to keep track of idiosyncrasies of hundreds or even thousands of your guests.
Restaurants pay OpenTable a dollar per diner who books through their service. But according to industry insiders, it’s worth it. “It’s not a cheap solution, but it’s a good one,” says Laurence Kretchmer, co-owner of three restaurants with Bobby Flay.
Online Reservations Get Popular [Entrepreneur.com]
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