Yes, you love your clients but honestly, too much one-on-one work can leave you feeling exhausted and strapped for time, plus it can limit how much you can make. You end up not only feeling burnt out but feeling broke, even though you’re working plenty hard. When it comes to money and marketing, this is the time to create a solution that will keep you and your clients happy.
The good news is that the solution is actually pretty simple: you must add “leveraged” (as well as “passive”) revenue streams to your business so you have the freedom to choose how much or how little one-on-one work you offer.
Leveraged streams of income are ones where you’re making significantly more money for your time spent, or you’re impacting greater numbers of people. Passive revenue streams are when you do the work once, then keep getting paid, paid, paid.
Obviously, passive revenue sounds like a dream come true, and it can be. But it does take some time and an investment of money to put everything into place that you’ll need to replace your one-on-one income. Among the tasks you’ll need to do to make this happen before you even see a dime are: creating information products, writing a compelling website, driving traffic to your site and converting that traffic into product sales.
Creating leveraged income is an important fundamental even in the web hosting industry with companies like Bluehost using multiple upsells to add to their average client lifetime value. Truth is, it’s often possible to completely transform your income and free up your time within a few days of learning my method.
So, how do you free up your time and add leveraged income to your business? Here are three simple steps to get you started today.
Step #1: Start Thinking “Platinum”
You know all the services you’re currently giving away for peanuts? It’s time to shift them into a new high-end client offer. This will add significant income to your business AND allow you to take on fewer clients. While you’re at it, streamline what your high-level package includes so you’re actually working less than you were before…only for more money.
Step #2: Add Virtual or In-Person “VIP” Days to Your Business Model
Clients love exclusive access to you and will pay handsomely for a day of your devoted time and attention. You can choose to offer your VIP day virtually over the telephone, or in person. Either way, you’ll take your client through your step-by-step system and map out what’s needed to create a breakthrough. The breakthrough for YOU is significantly leveraging your time for a bigger payday.
Step #3: Focus on Building J.V. Relationships to Grow Your List
Sure, writing articles and blog posts is great for list building. But to really gain leverage in your life and business you need to grow your list by big leaps, not by small increments. I recommend reaching out to key people who also market to your same audience and inviting them to partner with you on a special event.
You can easily put together an online launch, a teleseminar or telesummit, or host a panel of experts. Whichever you decided to do, make sure that each expert is required to promote the event to their list, and that participants must sign up for the event on your website which gets them into your database. With a significantly bigger list your next product or program launch is going to bring in greater numbers of people who want to purchase from you.
Weaning Off One-on-One Isn’t Scary When You Have A Plan
Follow these simple steps and you can literally transform your business practically overnight, leaving behind much of the one-on-one work that drains you. You’ll replace it with joyful, abundant and alternative ways to make more doing what you love.
About the Author:
Kendall SummerHawk, the Million Dollar Marketing Coach, is an expert at helping women entrepreneurs at all levels design a business they love and charge what they’re worth and get it. Kendall delivers simple ways entrepreneurs can design and price their services to quickly move away from ‘dollars-for-hours work’ and create more money, time and freedom in their businesses. For free articles, free resources and to sign up for a free subscription to Kendall’s Money, Marketing and Soul weekly articles visit www.kendallsummerhawk.com.
