Inc.com: If only you had a crystal ball for business.
Gilbert Systems seeks to provide just that — with a new product that helps business owners anticipate their customers’ spending habits in order to maximize sales.
Proclivity is a consumer predictive engine technology that is able to analyze a customer’s online activity and identify their interest in certain types of merchandise. The program aggregates the data collected and then generates probabilities for the number of customers likely to buy a certain product, during what time period, and at what price point.
Online businesses can then use the results from Proclivity to design their marketing campaigns around specific consumer interests. For example, if an online clothing retailer wants to launch a campaign around jeans, Proclivity will quickly generate a list of customers based on the analyzed data that predicts how many customers would buy jeans and how much money the company would make in a given amount of time. The company can then decide how much to invest in certain campaigns.
Ever Wish You Could Read Your Customers’ Minds? [Inc.com]
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