Built Trust with Social Media Marketing

Article Contributed by Walton Walker

‘The number of active users on Facebook has reached over 665 millions’; ‘Twitter witnessed 44% growth from June 2012 to March 2013’; ‘LinkedIn is enjoying over 200 million users’.

All the above mentioned facts about social media are quite sufficient to justify its impact over the World Wide Web.

In the SEO world, social media is one of the prominent tools for increasing search engine page ranking. However, the impact and importance of social media marketing is much larger than mere rankings. Presently, this booming medium is used for creating and boosting brand image among customer. With the right approach, a business can built in high trust in the market and thus can generate long run profit.

Read below to know how one can manipulate the social media platforms for building and enhancing brand image.

Schedule posts on the right time

Post content when it has more chances to be seen. Yes, this will certainly demand time and efforts. One needs to observe the timing of the users, thereafter post accordingly.

Remember, don’t post too much on the profile as no one would like his newsfeed to be over-flooded with just brand related updates. Moreover, users might regret their decision of joining the community.

Keep consistency in postings, so that users stay updated. Simultaneously, make sure of not over doing it.

Come up with something unique

Wish to get lost amidst thousands of social media posts? If the answer is no, come up with distinctive ideas. Keep the best foot forward and create a unique post, something informative and attractive.

At the same time, make sure not to burden the users with all heavy facts. Bring in something light hearted, yet informative and present it an attractive manner.

Consider the negative feedbacks equally

It’s not a thumb rule that all the users would give only positive feedbacks. At least a few could be the unsatisfied customers, and they have all the rights to give their opinion even if it is negative. One must not delete the negative comments; rather, should politely reply back.

These comments can be really helpful in making improvement in products and services. Further, ask the user for his recommendation. In this way, the user would feel contented for being heard. While the opinion would get noticed, his trust would come all the way to the brand.

Answer those questions immediately

Genuine customers will surely leave queries that must be resolved at the earliest. Late response means disappointed customers, and there can be nothing worse than that.

The faster the questions will be answered, the strong the image it will get.

Think above promotions

“You are what you share.”                                                                                                                                                      ? By Charles Leadbeater

Every second, every other brand is promoting itself, either join the group and disappear in the crowd, or be a different kettle of fish. Don’t just always blow your own trumpet, post something useful.

Use infographics, facts, graphs, videos, banners, contests and so on for luring the users. Users are very well familiar with the fact that the brand has the social media presence for promotion, so surprise them by giving something different. Even if you can’t surprise them, present in a different packaging.

Embark on interesting discussions

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” – By Scott Cook

To keep the conversation rolling, one needs to be a part of it. With genuine reply from the expert, the customers would feel content and satisfied.

The more one converses the more trust of the customers it earns. Further, be sure to stick to the topic, as any promotion in between could be a big turn off.

Conclusion

Social media is just an ingredient of internet marketing, but certainly a pivotal one. It not only helps brand in building an online reputation but also supports the real time recognition and credibility.

Though these are very simple things to implement, if one feels that it is not his cup of tea, the option to seek advice from social media marketing consultants is always there.