Differentiation: Smart Marketing Strategies for the Solo Entrepreneur
In business terms, to differentiate means to create a benefit that customers perceive as being of greater value to them than what they can get elsewhere. It’s not enough for you to be different–a potential customer has to take note of the difference and must feel that the difference somehow fits their need better. Other words that mean virtually the same thing: Competitive Advantage; Unique Selling Proposition; or Value Proposition….
Continued in BIZNESS! Newsletter Issue 56 >>>
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