Entrepreneur: Sometimes choosing the best marketing tactics is like going to a restaurant with an unlimited menu. Even entrepreneurs with tight budgets or small niche markets have dozens of options. And it can be hard to separate the best from the rest. A great tactic meets three criteria:
It reaches your most qualified prospects.
It puts your message in the right context.
It gives you enough space/time to tell prospects what to do.
A business that specializes in cabinet refacing, for example, could run local cable TV spots during home-remodeling programs, including kitchen design shows. The spots would reach a qualified target audience in the appropriate context–when they were in the right frame of mind and most likely to be receptive.
Every great marketing tactic allows space or time for a call to action. This can be as simple as a toll-free number on a billboard or as complex as a direct-mail package with multiple offers. But an effective tactic always tells prospects what to do next. Can’t come up with a group of tactics?
Here’s a virtual smorgasbord of ideas to get you started. Outdoor media, Online advertising, Direct marketing, Broadcast advertising, Print advertising. Low-Cost Marketing Tactics would be Local Search, Podcasts, Blogs, Online Advertising, Expanding to Global Markets.
Smart Marketing Tactics to Boost Sales [Entrepreneur]
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Best Marketing Tactics
