YoungEntrepreneur: She never wanted to run her own business; she just wanted to be the best mom she knew how to be. But today, what began as a single children’s educational video that she filmed in her basement with a friend’s camera and her cat as a prop, has morphed into a billion dollar company that continues to be an industry leader.
According to Aigner-Clark:
“About a year into my daughter’s life, I started thinking about the whole idea of making a video for babies. Something stimulating and positive. I wondered, ‘Why isn’t there a way to expose her to the arts and sciences?’ I found the marketplace completely lacked what I was looking for.
I started this company because my children are at the age when you start to worry that they know about stranger safety, especially when they are on the Internet. I wanted a video that would be fun for them to watch as well as teach them. I am passionate about this and I am optimistic in its success.
I knew my baby. I knew what she liked to look at. I assumed that what my baby liked to look at, most other babies would, too.
The first Baby Einstein video took off because it was a completely new concept. It was an entirely new idea. No one else had videos for babies.
There was nothing on the market that I felt was any good, so I decided to make something myself.”
To be successful as an entrepreneur you need to sell a unique product or service. If you are selling the same product as everyone else you are unlikely to break through and create a successful company.
Is your product or service really something that is unique and valuable?
Find Something Nobody Else Is Selling [YoungEntrepreneur]
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