Categories
Networking

6 Ways Online Press Release Distribution Can Help You With Your LinkedIn Marketing Efforts

Article Contributed by Kristina Jaramillo

1) The press release generated publicity can provide you with instant credibility with your LinkedIn profile visitors.

For example my client Sara LaForest’s headline reads like this: “Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com – Connect and Find Out Why”. This shows readers immediately why they should trust her and why they should trust what she has to say.

Here are some of the other ways you can highlight your publicity on your LinkedIn profile:

Create a quoted media positions
Showcase your media mentions within your summary
Add the publications section to your LinkedIn profile
Create a media kit on your LinkedIn profile using Box.net

2) Showcasing your press release generated publicity will prove to journalists that you are media worthy.

On LinkedIn you should be looking to connect with journalists, editors, online radio show hosts and other media professionals.  Now for those media professionals to accept your invitation, you have to prove you are credible and newsworthy.  When your press release is published by a top publication, you have completed half the battle because you have given yourself expert status. Now, you just have to build a relationship with the media professionals you connect with and show them that your information is relevant to their audience.

3) Use press releases to promote your LinkedIn group and community.

We recently created and distributed a press release that promoted Skip Weisman’s Workplace Communication Strategies group – and it was published on CNBC.com. This helped him:

Increase his LinkedIn group membership by making more people aware of his group.

Give him a reason to re-announce his group again to his email list as well as any LinkedIn connection that were not already members of his group. Any time you have a success, you should be letting your connections know.

Give new connections a reason to join his LinkedIn group when we sent out group invites.

4) Your press release placements can position you as a thought leader in your LinkedIn group – and those other groups you belong to.

I like to create discussions around a topic and link the discussion to a press release or article I’ve written that gives more information on the topic and is featured on a top website. This automatically gives me a third party endorsement which offers more credibility than if the information was just placed on my own website or blog.

5) Use your press release placement as a springboard for discussions.

For example, I distributed a press release titled “More Journalist on LinkedIn Than Any Other Social Network, Study Shows”. I then created this discussion within LinkedIn group:  “How are you using LinkedIn to get you more publicity?

In the LinkedIn discussion summary I put “In the press release below, I reveal that 82% of journalist are on LinkedIn and that is more than any other social network.  So now I am asking you, how are using LinkedIn to build and maintain relationships with media professionals to get you more publicity?”

I then linked the discussion to my press release on Yahoo News.

This helped me:

Get more exposure for my press release

Create a discussion among publicity professionals as they provided their insights. I then responded to their feedback with other ideas and explained to them how I can help them with their LinkedIn publicity efforts

Start a discussion among small business owners and other business professionals who wanted to learn how to get more publicity by using LinkedIn

6) Getting published or featured all over the Web on top websites and blogs will give you access to more people who will want to connect with you on LinkedIn.

You will have people coming to you seeking your advice.  They will see your press release and then look you up on LinkedIn wanting to connect with you.  For example, as I was writing this article, I received an invitation to connect that said, “Hi Kristina, I just read your tips in Canadian Advisor’s Edge Magazine – I’d like to connect with you and learn more.”

Your Next Steps

Now that I have shown you how online press release distribution can help you with your LinkedIn marketing efforts, it’s time you take action and start writing your press releases. If you need help, check our my Instant Press Release Templates at http://www.40InstantPressReleaseTemplates.com

About the Author:

LinkedIn marketing expert Kristina Jaramillo helps small businesses and organizations get more publicity, prospects and profits using effective LinkedIn. Now, at http://www.HowtoGetMorePublicitywithLinkedIn.com, you can gain full access to her FREE 14-Day LinkedIn Publicity E-course that shows you how to create an expert LinkedIn profile the media will love, how to build relationships with the media plus sneaky ways to get more PR using LinkedIn.

Categories
Planning & Management

3 Reasons Under-Performing Employees In Your Company Are Not At Fault

Article Contributed by Skip Weisman

In today’s economy business leaders can’t afford to accept under-performing personnel in their companies. Yet, in a recent survey 44% of them reported being unhappy with the performance results of their employees.

In order to solve a problem such as this, employers need to first identify the cause and then create viable options for applicable solutions. There can be many reasons why employees under-perform and some leaders may point to poor attitudes, low motivation and individuals’ inability to work with others, or accept and adapt to change.

Although those reasons may be absolutely valid on the surface, there are always underlying issues that have led to the causes identified by the business leader.

There are only two aspects to evaluate with under-performing employees. It’s either due to an individual’s:

  • ability, or
  • their attitude.

In either instance, the employee is not at fault.

There are three primary mistakes business leaders make that prevent employees from being engaged in their workplace and contributing at higher levels:

  1. The organization has not given the employee a reason to be engaged and motivated, or to contribute more than minimum effort.
  2. The organization has created an environment that is actually de-motivating and dis-engaging.
  3. The employer failed to hire the right person for the job or to ensure the person hired is working in a role that fits their talents, skills and interests.

Business Leader Mistake #1 – Not Giving Employees a Reason to be Engaged, Motivated & Contribute

Many business leaders mistakenly believe that providing someone the privilege of a steady income and certain quality of life via a paycheck should be enough to create a motivated employee.

Yet, studies continue to show that salary and benefits, although important for providing base levels of motivation, is not enough to generate higher levels of engagement.

Many managers and leaders say they are frustrated with the feeling they have to continually find ways to light a fire under their people to get them to do what needs to be done. Instead they should be investing energy in connecting to their employees on a personal level to instead find ways to light a fire within them.

One extremely effective way to do this is to apply the Employee Motivation Equation.

The Employee Motivation Equation begins with creating an inspiring vision for the company that employees at all levels will be excited to contribute to. Daniel Pink, in his 2010 book Drive: The Surprising Truth About What Motivates Us identified “Purpose” as one of the key motivating components for a 21st Century workforce.

Business Leader Mistake #2 – Creating a De-Motivating Environment

In any new relationship there is always a honeymoon period where all the parties involved have good feelings about the possibilities moving forward. It’s the same when a new hire joins a company.

Unfortunately, a survey of about 1.2 million employees at mostly Fortune 1000 companies in the early part of this century conducted by Sirota Survey Intelligence, and revealed in 2005 that in 85% of companies, employee morale sharply declines after an employee’s first six months on the job, and continues to fade in ensuring years.

In a significant number of companies, as this Sirota research shows, something is occurring in these work environments that causes an enthusiastic and engaged employee to change their attitude.

Many factors can be attributed to this drop off, some of which include:

  • Poorly communicated job descriptions and responsibilities causing uncertain performance expectations for the individual,
  • Inequity in managers addressing inappropriate behaviors and poor performance of co-workers,
  • Managers that play favorites and communicate disrespectfully in the workplace,
  • Lack of positive feedback for contributions made

Business Leader Mistake #3 – Making a Wrong Hiring Choice

In the haste to fill positions, often those making the hiring decisions fail to invest enough time in making sure the new hire is a good fit for the position. A “good fit’ includes assessing skills, talent and job experience perspective, plus checking into the potential new hire’s personality, including beliefs, attitudes and motivations.

Additionally, sometimes due to unforeseen circumstances employees are asked to fill roles not originally intended, and for which their skills and talents are not the best fit.

In these situations, despite the employees best efforts they are unable to meet desired performance expectations, and both the employee and the employer become disenchanted with the relationship. Yet, the onus must be on the employer to get it right when inviting someone into his or her work culture.

Before proclaiming employees are unmotivated, and/or unwilling, to perform to expectations and bring positive attitudes to the work environment start evaluating these three workforce mistakes from an organizational leadership and communication perspective to see if there is room for improvement.

About the Author:

Skip Weisman is The Leadership & Workplace Communication Expert. He’s the author of the white paper report titled, “The 7 Deadliest Sins of Leadership & Workplace Communication: How Leaders and Their Employees Unknowingly Undermine Morale, Motivation and Trust in Work Environments.” The white paper is available as a free download for a limited time at www.HowToImproveLeadershipCommunication.com . If you’d like to learn how you can improve your work environment by improving communication contact him directly with any questions, or for a complimentary Strategy Session at 845-463-3838 or e-mail to Skip@WorkplaceCommunicationExpert.com


Categories
People & Relationships

Working Hand-in-Hand: The Importance of People in Your Business

Article Contributed by Gary Jordan

It seems to go without saying – people are the most important part of any business. Their strengths, their contributions, their ideas, are essential. But working with those strengths, recognizing those contributions and ideas, isn’t always easy. Every person is different, but when it comes to business, we all have the same goal – to succeed. You want your business to succeed, your client wants to succeed and anyone vested in your business – your support team – is rooting for success as well.

The question is, how do we all come together in the most productive, effective way? How do we put everyone’s strengths to the forefront of a particular goal or task to get the desired results? We come together. We work hand in hand. We recognize every person’s natural abilities and we work with those abilities to get the best results.

The importance of YOU

YOU are the center of your business. You are its heart and soul, its pulse, its reason for being. Your contributions, your ideas, your ambitions and dreams are set to reality only by YOU. So how do you put your best foot forward and keep it there? With our help. Our goal is to help you recognize your fullest potential by unveiling your hidden talents and discovering your abilities. Learning who you truly are, connecting with your strengths and using them in every aspect of your business can only result in success. And once you discover who you naturally are, the way you communicate, the things that inspire and motivate you, then you are on the right track to reaching out the most helpful hand possible to your client, and that is the first link to success.

The importance of your CLIENT

The second link to success is your client. They are the reason you are in business. While they look to you for leadership and guidance, they also have a lot to offer, and you will also see the benefit of determining their qualities and incorporating them into your business. Once you discover your true you, you can successfully connect with your client to establish and maintain the always-important know, like and trust factor that must exist in any business/client relationship. Effective communication with your client  allows irreplaceable connection and interaction, and while embracing their contributions does the same, developing a deep understand of who they are guarantees the greatest success. And with the unity of you and your client comes the third link in success – your support team.

The importance of your SUPPORT TEAM

Once you and your client have linked hands, the most powerful connection left is reaching out to your support team, the people who complete the circle – the people you hire. While understanding who you are, and understanding who your clients are, is the best start to establishing the most effective communication and interaction between all parties, hiring the right people should not be left to chance. Running a successful business is both an art and a science, and once we have helped you to thrive in the most effective way possible, success rolls right into place – guaranteed.

Establishing all the right connections – between you, your client and your support team – is easy with the help of ACI for Entrepreneurs. Connection between people is the element, the true core, of success. Communicating clearly and accentuating the strength of everyone involved results in a successful business that makes more money in less time.

About the Author:

Gary Jordan, Ph.D., has over 27 years of experience in clinical psychology, behavioral assessment, individual development, and coaching. He earned his doctorate in Clinical Psychology from the California School of Professional Psychology – Berkeley.  He is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. He’s a partner at Vega Behavioral Consulting, Ltd., a consulting firm that specializes in helping people discover their true skills and talents.  For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.yourtalentadvantage.com.

 

 

Categories
Technology

Adapting to Technology

Renowned physicist Stephen Hawking once said “Intelligence is the ability to adapt to change.”  This is very true in the educational field as educators and students alike have been forced to adapt to things like the internet, smartphone technology, and e-books.  It also can translate to the business world.

In most cases consumers do not consider the changes a business must adapt to in order to remain competitive.  Things like offering wifi service and outlets for consumers to charge electronic devices on was not in a business’ thought process five years ago, but are now things consumers seek out when looking for things like coffee shops to go to.   Consumers enjoy these luxuries, but in most cases have not considered the culture coercion it places on small business owners.

Businesses fear losing their customers so they adapt to their needs to provide them with a pleasurable experience, even if their risk to reward is questionable.  Airlines offer seating in airport terminals with USB adaptors attached to them that allow riders to charge their smartphones before boarding, McDonalds offers free wifi for anyone eating in their restaurants, and Starbucks recently launched an application that lets users pay for their order with their iPhone.

These businesses all show their intelligence by adapting to technology and the consumer demands that they come with.  None of the businesses knew what the level of success was going to be for these launched campaigns, but it is safe to say they generated more come-back customers out of them.  Not every advancement a business must adjust to is in best interest of their customers, rather some decision’s in the past were made based on the interest of the business.  Location to open is the oldest and most universal decision an entrepreneur has to make.  But once you decide that other decisions also need to be made.

The old way was not convenient to a business, especially a small one, as funds often took days to receive. This could be potentially harmful to a small business who is awaiting a reimbursement for a large transaction. This caused a tough decision to be made for any small business owner.

Since 1979, businesses of all types were faced with the same decision on credit card acceptance.  It was in that year that Visa created the first electronic data capturing credit card terminal. It was a huge advancement from the manual card imprinters as it sped up the transaction and made it more secure and easier for businesses to accept credit card payments.  The time it took for funds to get into an account was shortened, allowing smaller businesses that were on a tighter budget to explore the benefits of accepting credit cards.

There have been a variety of credit card terminals since the first imprinter. They have gone from slow dialup connections that required a cashier to manually enter the credit card number to tap and go machines. The range of machines offered from companies such as North American Bancard makes it easy for a business to adapt to accepting credit cards.  They offer machines that run through dialup, high speed and wireless connections. These advancements make it easier for any industry to accept credit cards.

It wasn’t until recently that companies like Pay Anywhere developed a device that turns a smartphone into a credit card terminal.  Pay Anywhere is backed by North American Bancard who is currently helping over 100,000 merchants with their credit card processing needs.

Thanks to developments like Pay Anywere, businesses have more choices than ever to process credit cards and need to adapt to this industry before it’s too late.  This advancement in the industry makes accepting credit cards more cost and energy efficient.  Mobile credit card processing makes it easier for a business to adapt to the change in the merchant account industry.

Categories
Online Business

5 Critical Elements Every Entrepreneur Must Have on Their Website

Article Contributed by Don Battis

Is your website just an “online brochure”?

How many leads has it generated?

How many sales have you closed from your web generated leads?

Your website should be the centerpiece of your marketing program. Inbound marketing is based on the simple fact that buyers of all products are now searching on the internet for suppliers and information about their products. Studies have proven that the leads from your website cost 62% less than leads from advertising, trades shows, and direct marketing.

1.SEO– Your business needs to rank well for the keywords that describe your products or services. That is how you get found by the customers searching for you. There are more than 88 million searches on Google every month. 70% of the links that search users choose are organic-not paid. 60% of all organic clicks go to the top three organic search results.

2. Social Media– Social media is an effective way to create exposure for your business online, and it is a PROVEN way to significantly increase and engage prospects and generate leads. Today successful companies must have an online presence through active social media platforms, such as Facebook, Twitter and LinkedIn. These are no longer choices, but rather, necessities for successful businesses. 41% of B2B companies using Facebook have acquired a customer from it.

3. Website Lead Generation– Another great strategy of online marketing is to utilize and administer a call-to-action button that links your website to quality offers for information or promotions. By placing the call-to-action button strategically on your web pages, the chances of capitalizing on the increased traffic is greatly enhanced.

4. Lead Nurturing– Lead nurturing campaigns can help your company further educate and build relationships. Well planned email follow up campaigns allow you to “continue the conversation” with visitors who have found your website and engaged with your business. This is your opportunity to move the leads down a sales funnel that will generate closed sales.

5. Blogging– Blogging is a must for your company. Companies that blog get twice the number of leads from the internet than ones who don’t. Each time that you publish a blog, you are purchasing an annuity. Instead of cash, you will be receiving valuable search traffic. The amount of traffic that comes to your website is directly proportional to the number of blog posts.

About the Author:

Don Battis has founded and managed several small businesses. He currently is CEO of Pawntique, a boutique online pawn shop which faithfully utilizes these 5 Critical Elements in their inbound marketing strategy to acquire new customers.