Categories
Franchise

High Demand Ahead!

The business idea that we would like to introduce you to is associated with a largely unsatisfied demand. You certainly noticed how much people strive to be the center of attention and to be admired by others. The same desire applies to business owners. They too want their companies and products to be noticed and appreciated. The lack of attention and admiration is equal to failure. This deficit creates unhappiness in people and makes companies go bankrupt.

There is a whole line of businesses that are highly successful just because they help to implement these strong aspirations of people. Such businesses include manufacturers of fashion apparel, accessories, and even popular social networks. But the demand in those industries is huge! The product we want to tell you about attracts a lot of attention. That product is the Dance Heads studios, where anyone can record their own funny video in 5 minutes, while completely changing their usual image. This incredible transformation, like magic, evokes a storm of positive emotions and admiration from the audience. You can watch an example of a video here: http://dh-business.com/hit-parade/2/4/t

Guests of our booths later show their Dance Heads videos to their friends and upload them on Facebook and YouTube, which multiplies the attention to them tenfold. The Dance Heads studio can be used by individual guests or a company, since we can create customized corporate videos. “For an hour, the booth was surrounded by a crowd of people and everyone wanted to record their video,” said John LeGuen, the owner of four Dance Heads studios.

Dance Heads is essentially a fully operating business that does not have analogues. It is a large, world-famous booth chain, whose product is successfully used for guests at holiday events, corporate parties, weddings, birthdays, festivals, as well as theme parks and entertainment centers.

Every Dance Heads partner receives:

  • Training and training manuals for the booth
  • Software updates
  • New videos and songs
  • Promotion materials for the business
  • Technical and administrative support from the professionals of the Central Dance Heads office

Our company takes good care of its partners, which is why along with technical support and educational programs you will receive information based on successful business experience, which will help you to maximize your profits. How to do business correctly? Where to use your studios? How to find loyal customers? How to choose a good location for your studios? How to make more money? All of this information and more will help you to thrive in this unique business. Want to learn more? Go to http://www.dh-business.com

Join our team!

Categories
Success Attitude

3 Delicious Qualities of a Work Positive-Solid Business

My grandmother gave me a chocolate bunny every spring when I was a child.  I always looked forward to getting it, but there were some chocolate bunnies I liked better than others.

Some years she gave me a hollow chocolate bunny. Now I really liked the chocolate, but when I bit into it, there was nothing but air.

Other years she gave me a marshmallow-filled chocolate bunny.  It was great because it had something inside.  But marshmallow does get a little old after a few bites and it’s just not chocolate.

My favorite years were those when my grandmother gave me a solid chocolate bunny.  I knew exactly what to expect with each bite because they were chocolate all the way through. An unbeatable combination!

Do your customers know what to expect from your business?

What about your employees?

Do you know what to expect?

Here are 3 delicious qualities of a Work Positive-solid business you can grow and give today:

Trust

Do your customers or clients trust you?

Can they turn their back on you, i.e., trust you to do what you say you’re going to do, the way you said you’d do it?

Do they have to read the fine print, covering their backside with you, for fear of you wiggling out of the agreement?

To create a Work Positive-solid business, one that lives up to its advertising appearances, be trustworthy with your customers. When clients take a bite of your business, they know what to expect, enjoy the taste, and come back for more with their friends.

Your cash flow will hop with delight as you build trusting relationships with your customers and clients in creating a Work Positive-solid business.

Integrity

If we surveyed your employees, would they say you’re an owner of integrity? Someone who keeps promises? Who backs up talk with walk?

They’re always watching you. They can tell when business is good, and when it’s not. They fill the information vacuum with their worries when you’re not talking and walking the same.

We all want low-maintenance employees; top-talent teams who help us achieve our Work Positive dreams. Attracting and hiring them is one thing. Keeping them is another.

Talk and walk consistently. Keep your promises. Conduct yourself with integrity as you create a Work Positive-solid business. Your employees’ productivity sky-rockets as you do.

Honesty

Are you honest with yourself?

Even if you know something is false, if you repeat to yourself often enough, you believe it. But what have you really accomplished for your business?

For instance, are you honest enough with yourself to admit to a customer when you make a mistake? Or, do you roll an employee under the bus?

You gain more business when you choose to be honest—“I apologize. I blew it.”—than when you employee-toss.

Your customers will be relieved to know that you are honest and take personal responsibility for your mistakes. Your employees will defend you to the last dollar when you tell the truth.

Be honest with yourself, your clients, and your employees. Tell the truth as you create a Work Positive-solid business. Your bottom line goes supernova positive as you do!

About the Author: 

Dr. Joey Faucette is the #1 Amazon best-selling author of Work Positive in a Negative World (Entrepreneur Press), coach, and speaker who help professionals discover success in the silver lining of their business and achieve their dreams. Discover more at www.ListentoLife.org/speaking.

Categories
Sales & Marketing

Four Tips for Successful Email Marketing

Email newsletters are becoming more and more prevalent these days, and their popularity can be both a plus and a negative. On the positive side, newsletters are easier to create than they were just six months ago. Drag and drop formats, pre-designed templates; it’s so easy to make and distribute them that more and more companies are using newsletters to keep in touch with their customer base – and that’s also the down side. In a sea of newsletters popping up in inboxes, how do you instantly hook your readers’ attention and avoid the dreaded “delete” button?

A good newsletter is ultimately based on four tried and true principles: be interesting and engaging, keep it simple, don’t overwhelm yourself or your readers, and keep your deadlines.

1. Engage and interest

Even though I’m not in the market for a new home, I still look forward to a weekly newsletter from a local real estate company. Several of the homes they have for sale are listed at the bottom of the letter and I usually wind up flipping through them, but the reason I read their publication is because of the headlining story. These features might be about a celebrity home for sale or a house with a storied history, with titles such as “Fired bullets found in Billy the Kid’s ranch home, on the market since 2007” or “Famous bootlegger’s home for sale in Chicago.” Of course, the homes for sale aren’t in their portfolio, but the stories are relevant to their industry and they instantly grab their readers’ interest. And if I ever consider putting my own home up for sale, I’ll definitely be in touch with them because I know their newsletter is being read.

How can you think outside of the box with your company newsletter? Your stories don’t have to be about your specific company or even your immediate industry – how can you hook your readers with an interesting story that builds them up to learn more about your business?

Even if you have a bunch of interesting articles, however, your audience may quickly lose interest if you’re not engaging them in the stories. If the articles are poorly written, uncomfortable to read, or full of loud, obnoxious marketing language, your newsletter is almost as good as deleted – and it’s hard for readers to come back from a bad reading experience.

2. Be engaging

“Being engaging” means drawing your readers in to the story by making them feel like they’re a part of it.Write as though you are holding a conversation. For example, instead of bragging about a new award your company received, tell a little bit about the ceremony itself. Maybe the stuffed peppers were just terrific — include a picture! Think about how you can make your readers feel more involved with your company through both your stories and your tone.

1. Simplify, simplify

This phrase should be old hat if you’re a business owner, but it always bears repeating: keep it simple! Readers don’t want to slog through paragraphs of rambling rhetoric before they get to the point of your story. Keep it concise and keep it simple. A good idea for a section in your newsletter might be a “news bites” section, with little facts about some aspect of your business that readers might think are interesting. For example, if you own a stationary store, you could have a section called “from the blotter” with tips on how to learn simple calligraphy. Or if you have a landscaping company, a section called “dirty business” could advise readers on the best types of fertilizer for popular plants currently in season. Be creative! What interesting information can you share about your business? Don’t be afraid to think outside of the box.

2. Don’t overwhelm yourself

As an entrepreneur, you already know that you’re a strong and ambitious person, but think about setting some of those strong ambitions aside as you build your very first newsletter. While you may want to have sections for anything and everything, remember that these are all sections that you’ll need to keep up with in the future. Additionally, readers don’t want pages and pages of information. Rather, a couple relevant articles, some fun facts, and some interesting information about your company is more than enough to draw in your readers, engage them, and leave them feeling like they not only learned something, but that your company is a good source for that type of information. Remember that you will need to put this together on a regular basis, too, so make sure your newsletter is a comfortable size that you can keep up with. Which leads us to the last point…

3. Keep your deadlines

Even if you have the best stories in the world, readers will lose confidence with you and your company if you can’t keep deadlines. If you schedule your newsletter for release at 5 p.m. every Thursday, make sure you keep it! Regardless of how busy it is at work, always set aside the time to ensure your newsletter will be ready for distribution by a set deadline. This will not only grow the readers’ confidence in you and your reliability, it will grow their confidence in your company.

So the next time you’re working on your newsletter, or building your first one, think about these five basic principles: be interesting, be engaging, keep it simple, don’t overwhelm yourself, and keep your deadlines. If you do, you’ll begin gathering a loyal and expanding readership in no time.

About the Author:

Industry veteran Anita Brady is the President of 123Print.com, a leading provider of high quality customizable items like customizable business cards, letterhead and other materials for small businesses and solo practitioners.

Categories
Success Attitude

Learn How to Celebrate You!

Why do so many people go through life feeling unhappy, dissatisfied, and unfulfilled? I believe that, in many cases, it’s because they’ve been taught to suppress their core being – the unique traits that combine to make them who they really are. This is one of the reasons why people often experience a sense of wonder after they take the Perceptual Style Assessment (PSA); they begin to understand and embrace their unique talents and skills.

I never get tired of watching the magic that happens when someone reads the description of their own Perceptual Style!

It’s profound; there’s a sense of wonder about how the description could fit them so well, followed closely by a sense of deep validation of something they have long known about themselves but couldn’t quite put into words.

When you read your own Perceptual Style description, you feel more than just delight in the accuracy of the description: there is also a great sense of relief when you realize that the differences you experience between yourself and others is not because there is something wrong with you. There’s real joy in understanding that these differences are normal, and that it is OK – great, actually – to be exactly who you are.

As powerful as I know the experience to be, I was still deeply moved by a story a client shared with me recently, after getting his PSA results: 

“I was angry as a teenager, and as an adult I have been unhappy and depressed much of my life. I have been through eight years of therapy, but it wasn’t until after contemplating my PSA results that I finally figured out what I was angry and unhappy about.”

These words were not uttered by someone who was struggling to make a living or who was a marginal member of society. He is a successful business owner who grew up in a loving home in an upper middle class neighborhood in the late 60s and early 70s. He is happily married, has successfully raised three children, and appears happy and content with life. So his declaration came as a surprise to me. Once I heard what he had to say, I realized his story was far from unusual and needed to be retold in a public forum. I asked his permission and he agreed. Here’s his story:

At first, he said, the results of his PSA results of Activity surprised and concerned him. Everything he read about Activity exactly described behavior that he had been taught to suppress and control. Reading the Activity PS description made him worry that he had been unsuccessful in learning how to hold those ‘bad’ behaviors in check. His great revelation: the reason he had been unsuccessful in ridding himself of those behaviors was because, at core, they were who he was. His great joy was that PST and Celebrate You were telling him that it was OK to be himself.

His anger as a teen arose from having his natural skills thwarted, undervalued, and/or ignored. His unhappiness and depression as an adult was due to his inability to stop suppressing his natural buoyancy and high energy level. He realized that he had kept who he really was deeply hidden from the world, and to a great extent, even from himself.

From a psychological perspective, his insight made perfect sense. In essence, the message he had received from his parents was, “Don’t be you.” As humans, we are able to adapt our behavior to whatever is required of us, but the core of who one is, as expressed by their PS, cannot be changed. The inevitable conclusion most humans will come to when faced with such a dilemma is that there is something wrong with them, and that who they are is not OK.  More simply stated, “I am not loveable”. The anger that an adolescent experiences from having his core being denied transforms into sadness and depression as he resigns himself to being a “responsible adult”.

My client’s PSA results and Celebrate You gave him the permission he needed to celebrate who he really is.

His story made me wonder how many of us received similar messages in the service of molding us into “successful” adults. How many of the 65+% of people who hate their jobs feel that way because their work allows them no expression of their natural skill set? How many people live their lives vaguely dissatisfied or unhappy for no apparent reason simply because their core being has been repressed? The answer to all three questions, I believe, is a much higher percentage than we know or suspect. Don’t be part of that percentage. Celebrate You!

About the Author:

Lynda-Ross Vega: A partner at Vega Behavioral Consulting, Ltd., Lynda-Ross specializes in helping entrepreneurs and coaches build dynamite teams and systems that WORK. She is co-creator of Perceptual Style Theory, a revolutionary psychological assessment system that teaches people how to unleash their deepest potentials for success. For free information on how to succeed as an entrepreneur or coach, create a thriving business and build your bottom line doing more of what you love, visit www.YourTalentAdvantage.com.

 

Categories
Entrepreneurs

9 Unlikely Entrepreneurs Who Changed the Market

Starting a business is hard work, but making it successful is a whole other challenge. Some entrepreneurs want to do something that’s never been done before, while others want to build upon existing business niches or ideas and become a strong competitor. Whatever the goal may be, entrepreneurship is a tough undertaking and these risk takers have helped change the world for the better. Here are nine unlikely entrepreneurs who changed the market:

1. Bill Gates
It’s hard to believe that the genius behind the co-creation of software giant Microsoft never finished college, but it’s clear he didn’t need his diploma to do big things. Gates made the decision to leave Harvard to go work with Paul Allen at Micro Instrumentation and Telemetry Systems (MITS). This risky decision to leave school truly paid off when Gates and Allen partnered up to create Microsoft in 1975. Today, Microsoft and its line of operating systems are the biggest and most widely used in the world. His entrepreneurial spirit and incredible intellect have made him one of the world’s wealthiest people and most admired entrepreneurs.

2. George Eastman
George Eastman was the mastermind behind the Eastman Kodak Company, in which he invented roll film and helped make photography a mainstream form of art. Eastman’s roll film invention also paved the way for the invention of motion picture film. His incredible contributions and commitment to the field of photography and filmmaking helped change the industry in so many fundamental ways.

3. Sergey Brin
Sergey Brin is a co-founder of Google and one of the most successful entrepreneurs in the world. Before starting the multinational Internet and software corporation with Larry Page, Brin was a student at the University of Maryland, studying mathematics and computer science. He went on to get his PhD at Stanford University and met his future business partner Page there. Together, the two developed new search engine designs and algorithms, which led to the creation of the PageRank system and later Google.

4. Henry Ford
Henry Ford gave us the first affordable automobile and prompted the use of assembly lines in mass production. His incredible contributions to the American public changed the way people got from place to place and performed work. But Ford didn’t become a successful businessman overnight. In fact, he had to overcome some adversities, such as dyslexia and rejecting taking over the family farm to pursue his own business ventures.

5. Mark Cuban
Mark Cuban is best known for his wide range of business ventures, ranging from owner of the NBA’s Dallas Mavericks to the owner of Landmark Theatres, Magnolia Pictures, and chairman of the HDTV cable network, HDNet. But the tech-savvy businessman and investor wasn’t always a huge success. Before Cuban struck gold, he was working as a bartender, then a salesman at a computer software store. Cuban was fired less than a year after working at the store, and decided to turn his attention to starting his own company, MicroSolutions. Cuban diversified his wealth and business ventures as a serial entrepreneur and influential leader in sports business.

6. John Mackey
Whole Foods Market might be a household name today, but back in the late ’70s it wasn’t quite as promising. Before becoming a supermarket chain, Whole Foods was a small natural foods store in Austin, Texas, called Safer Way Natural Foods. John Mackey and his then-girlfriend Rene Lawson Hardy opened up the store in 1978 and later partnered with Clarksville Natural Grocery owners Craig Weller and Mark Skiles to join the two grocery stores. Together, they opened the original Whole Foods Market in 1980, and it soon became a hit among health-conscious shoppers. It is now a leader of the premium natural and organic supermarkets, and thanks to Mackey’s expert leadership, it has maintained its ranking as one of the 100 best companies in America.

7. Walt Disney
No one would have guessed that the man who created Mickey Mouse and one of the largest motion picture production companies would have ever been doubted or rejected for not being good enough. But the truth is Walt Disney and his creations weren’t always a hit. In 1919, Disney was fired from his job at the Kansas City Star because he lacked imaginative ideas. He went on to create a cartoon series that later developed into what we now know as The Walt Disney Company. Walt’s undying creativity, drive, and entrepreneurial spirit helped him become one of the most admired and successful businessmen of all time.

8. Mark Zuckerberg
Who would have guessed that a young brainiac from Harvard would create the biggest and most successful social network in the world? Facebook originally served as a directory-like website for Harvard students, but was later expanded to other colleges in Boston and in the Ivy League. Facebook quickly spread to various universities around the world and eventually became available to anyone 13 and older. The incredibly popular social network now has more than 845 million active users. Zuckerberg’s creation has significantly changed the way people socialize and use the Internet.

9. Oprah Winfrey
It’s hard to believe that anyone could ever doubt the incredibly powerful and successful Oprah Winfrey, but in the beginning, few thought she had what it takes to be a successful talk show host. The odds were against her as an outspoken black female working in a field dominated by white males. Despite the doubts and negative predictions, Oprah’s talk show career became a huge success. After the initial success of The Oprah Winfrey Show, Oprah began to explore her entrepreneurial side by creating Harpo Productions, Inc., which includes Harpo Films and Harpo Radio, Inc. After seeing how successful her Harpo Productions creation has been, Oprah joined with Discovery Communications to create a new channel called OWN: Oprah Winfrey Network in 2011.

Contributed by Business Insurance