Categories
How-To Guides

How To Build Positive Relationships

12.jpgBusinessKnowHow.com: Positive relationships are the key to success in business. What if we’ve already burned bridges with the people we’ve done business with in the past? Is it too late to make peace? Or, how do we prevent burning bridges with the people we’re doing business with now?
Below are a few strategies that I use to prevent burning bridges and to nurture positive relationships with my clients:
– Always treat your customers like dear and valued friends. Do the nice things for them that you’d do for your best friend or a family member.
– If your customer has a problem, rectify it as soon as possible. Communicate with them always. Let them know exactly how you intend to handle the problem, and when you’ll be in contact with them next.
– Always try to conduct yourself nobly and professionally in the end, as well as in the beginning of a relationship with your customer.
– If the business/customer relationship doesn’t work out, attempt to salvage whatever good and goodwill are still left in the relationship. Just because it didn’t work out with them, doesn’t mean they wouldn’t refer others to you…as long as you treat them with respect.
– Despite any differences of opinion, work hard to be honest and positive. Always be noble, respectful and genuine.
Positive Relationships Are The Key to Business Success [businessknowhow]

Categories
Sales & Marketing

Photo Content

photo.JPGClickZ: With all the talk about user-generated content (UGC), marketers often overlook one of the most effective ways to exploit this concept: providing a way for your target audience to share their photos on your site. With today’s tools, photo-sharing is easier and more cost-effective than you might think.
As a non-text content, customer photographs allow marketers to tap into social media. Though only a small percentage of users submit their snapshots, these images attract more viewers and others interested in experiencing them in other ways, such as mash-ups. These images can appear on your site, your blog, or photo-sharing and other third-party sites.
Add User Photographs to Your Site [ClickZ]

Categories
Sales & Marketing

Moms Check On McDonald’s

images.jpgMediapost: With the childhood obesity issue and food marketing back in the headlines, McDonald’s is launching a summer PR effort it says is in response to consumer rather than political pressure. Six moms will serve as embedded citizen reporters, covering the company from the inside.
McDonald’s cites a March survey by GfK Roper Custom Research showing that nearly 90% of moms believe it’s important that fast-food restaurants provide more information about the food they serve.
The six moms–of different ethnicities and from disparate parts of the country–will report to the outside world via blog and video on a McDonald’s Web site for the next few months. They will be getting an insider’s “Willy Wonka” view of the Oak Ridge, IL-based company, and how it chooses, prepares, and distributes food.
Through the Moms’ Quality Correspondents program, the women will meet McDonald’s nutritionists, chefs, ingredient suppliers, executives and others.
McDonald’s Lets Mom Bloggers Into The Kitchen [Mediapost]

Categories
Customer Service

What Customers Want

jetblue.jpgEntrepreneur: JetBlue remains the best low-cost carrier for the third straight year, according to J.D. Power and Associates’ 2007 North America Airline Satisfaction Study. The survey gauges customer satisfaction by looking at performance indicators across several categories, such as cost, in-flight services and boarding/deplaning time. It’s somewhat surprising, considering the winter weather blues that kept more than 10 of JetBlue’s flights grounded. One jet literally froze on the runaway, trapping passengers flying to sunny Cancun, Mexico for more than eight hours.
Linda Hirneise, executive director of travel practice at J.D. Power and Associates, believes JetBlue kept its ranking because the airline commands a fiercely loyal customer following with its modern amenities including leather seats, all-you-can-eat in-flight snacks and satellite TV at a time when many other airlines are phasing them out. American Airlines, which stripped passengers of the seat pillow last year, showed the largest decline in quality among the traditional carriers category.
JetBlue Still Top Low-Cost Airline [Entrepreneur]

Categories
Business Ideas

Budding Business Ideas

ideas.JPG
Telegraph: Young British entrepreneurs are launching a new website to house spare business ideas that can be developed by anyone that finds them interesting. James Murray Wells, the twenty four-year-old multi-millionaire founder of www.glassesdirect.co.uk, and Oli Barrett, founder of new ideas company Connected Capital, are behind the venture. It will be launched this week and is called IdeaVolcano.com
More than 100 entrepreneurs and business advisers have already signed up to the site during its testing phase. Mr Murray Wells said all the entrepreneurs he encountered had more ideas than they could handle and the site would allow them to realise their potential. “There’s a lot of people with good ideas and lots of people that are looking for good ideas,” he said. “That’s what we are hoping to do with Idea Volcano, putting these people together.”
Website will help entrepreneurs to develop business ideas [Telegraph]