Categories
Online Business

Earning Online Cash

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About Entrepreneurs: Here’s the thing about making money online..
Simply put, there’s no magic bullet. The ways you can make “big money”, i.e., more than, say, about $10-$15 an hour, typically require at least two of the following three things:
Investment – Free tools are typically advertiser supported, which means you can’t run as much advertising yourself and can’t make as much money. Or they’re open source software (like the WordPress blogging tool I described in the article you referred to), which require some degree of skill to use. You could build your own full-fledged e-commerce site, selling affiliate products, running advertising, blogging, and so on, for just the cost of very cheap hosting (less than $20 a year). But if you want to do that with no technical knowledge, no HTML knowledge, you’re going to spend more like $20-$30 a month or more.
Skill – If you know what you’re doing, there are a lot of free tools available. There’s also a whole genre of ways to make money by doing free trial offers and then canceling them. While that doesn’t take a great deal of skill, you have to be extremely organized in order to stay on top of them and do all the steps required to get the prize. People aren’t really going to give you a free XBox 360 or iPhone just for answering one little survey. Come on — think about it — the economics just don’t work.
Risk – There’s no absolutely sure, easy way to make money online at more than about $10-$12 an hour. To make more than that, you run the risk of making less than that, or even of losing money if you’re investing in tools (remember – I said you need two of these three).
Making Money Online [About Entrepreneurs]

Categories
Starting Up

Business Take Flight

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Businessweek: Your public launch of a product or service should be designed to raise the profile of your company. Think of it as a marketing event—a kickoff party of sorts. What you need for a launch is a compelling product or service, plus a handful of early customers providing gushing testimonials.
Don’t spend money on a flashy launch party when you have no accomplishments to show off. Spend your marketing budget on making the press and blogging community aware of your product and the companies that are using it, as well as the problems your product is solving and the specific benefits that have resulted from its use.
You should prepare for your launch by answering the following four questions. Which companies are using your product/service? What specific problems are being solved? What associated “pain” is your product/service removing? What have the tangible and quantifiable benefits been to your clients?
Preparing for a Successful Launch [Businessweek]

Categories
Branding

Differentiation Strategy

starbucks.jpgBusinessWeek: Just because there is no one selling a particular product or service doesn’t mean it’s automatically a good idea to try. Conversely, a competitively crowded industry shows that demand exists, as well as a viable market. The key to business success isn’t finding an empty field, but defining your company narrowly—no matter how crowded a marketplace you’re entering.
There are many ways you can differentiate your company, says Reid Carr, president of Red Door Interactive, a small Web development firm based in San Diego. “You can choose to sell to different people, such as small businesses; you can find new distribution channels; you can stratify the industry’s price points by introducing a luxury class; or, you can redefine your selling proposition,” he says, noting how Starbucks (SBUX) revolutionized the coffee shop by selling an experience rather than just a beverage.
However you choose to be different, you must be great at the basics and exceptional at your defining factor, Carr says. “The key here is to know who you are and who you are not.” Another way to get a toehold in a mature market is to watch for change or stagnation in that industry and capitalize on it. “Even in highly competitive industries—perhaps even more so than in noncompetitive markets—there are external and internal market forces that will create change in the dynamics,” says Eric Basu, president and CEO of technology firm Sentek Consulting in Mission Hills, Calif. “Successful companies and entrepreneurs aspiring to enter a competitive market will observe the winds of change and seize opportunities arising from changes. A successful entrepreneur will often have prepared for entry into the industry by securing capital, establishing connections, possibly occupying a sentry position, and otherwise laying the groundwork for opportunity.”
Starting a Business in a Crowded Market [BusinessWeek]

Categories
Entrepreneurship

Understanding Opportunity Cost

decisions.jpgThe Closet Entrepreneur: Identical twins Amal and Juan graduate with Bachelors degrees and receive the same job offer. Amal passes up the job offer to pursue a Masters degree while Juan takes the job offer and begins working. Two years pass and Amal graduates and begins working. By this time Juan has been promoted to a position that is comparable to Amal’s starting position, and Juan’s salary has increased to an amount that is comparable to Amal’s starting salary. So who made the better decision, Amal or Juan?
While the example of Amal and Juan is situational, opportunity costs definitely apply in the real world. Opportunity costs especially come into play when time is of the essence like starting a business, fixing and flipping an investment property, selling your home, et cetera.
In some cases, saving money by doing things yourself can be beneficial. Yet the benefit of saving money has to be weighed against the benefit of getting things done quickly and correctly by a professional. For example, anyone can learn how to build a website or remodel an investment property on their own, yet if doing so comes at a cost of several months of lost revenue or rent, then is it really worth it?
Opportunity costs even come into play in the pursuit of happiness. Which would you rather choose, lifelong happiness or a life of misery living out someone else’s dream?
Understanding Opportunity Costs = Better Decisions [The Closet Entrepreneur]

Categories
Finance & Capital

Showcast To Investors

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Mind Petals: Plan Heaven is a site focused on linking entrepreneurs with investors. Never used their service, but I think that it has some cool features than may be worth exploring.
For those of you aggressively pursuing investors and trying to raise some capital for your startup, spending the monthly $49 for the capability to share video presentation of your idea, a business plan, and the chance to go one on one with a Angel / VC might not be such a bad deal.
What I really like about this service is the “video” option. You and your team can record a video presentation of what you are doing with your startup and upload the video to the site. Plan Heaven will then update potential investors with your video and see who bites at the opportunity to learn more. Personally, if I shot a video for this, I wouldn’t release any proprietary information — just keep in short, simple, and give ‘em just enough for them to want to learn more.
Plan Heaven: Matching Entrepreneurs, Investors, and Resources [Mind Petals]