I outlined the steps you should take to prepare yourself for ‘The New Work World’. One of the essentials I mentioned was networking. Why is networking so important?
We all know how long it takes to establish a good business relationship. Doing so is an art. Learning to trust, understanding the give and take, setting the terms for mutual support. These things cannot be done in an instant. They take time. Start now. It will put you ahead of the others. Who are you going to have to rely on in your career and business?
Your colleagues, bosses, subordinates are the most important people as far as your career is concerned.
You will network with some of them because you like them. That’s valuable friendship. But your networking at work must go beyond that. You want to know what is going on in the business. Cultivate those of your colleagues who keep their ears to the ground. They can see the storms ahead.
Your customers, of course, come next.
But do we need to network with them? After all, they ARE customers. The answer is that eighty percent of your new business will come from your existing customers if you cultivate them. They are the second most important networking you will do. They must be high on your networking list.
Your suppliers are almost as important as your customers.
However clever and watchful you are you need the trust of your suppliers to be able to have trust in them. Never underestimate the help that a good supplier can give you if he is on your side – or the damage he can do if he isn’t. “You don’t see what the waiter does in the kitchen.” Your suppliers know what is going on in the business beyond your section of it. Their intelligence is invaluable. Make use of it.
Your shareholders – yes, even if you are not a Director it is sensible to know some of the shareholders.
They have a point of view and it’s a pretty important one as it determines the share price. Shareholders are knowledgeable but beyond their knowledge is a certain sense of the market often not observed by those too close to it. Make use of their knowledge. Use the knowledge of stockbrokers, too. Make friends with one or two. They have as close to an inside track as you can get these days. They don’t always get everything right – none of us does – but they are better informed than most.
Your competitors should be on your network list all the time. All business works well because of a mixture of competition and cooperation. Too much of either is bad. Often there is not enough cooperation. Besides, the next job is more likely to be with a competitor than with anyone else. How many of your competitors do you know?
The media are an essential part of your network.
They must be cultivated long before you need to give them a story. Find out which is the reporter dealing with your business – not just in the press but in TV, too, and on the radio; get to know them; socialize with them. You may become firm friends. That will be a great help to you when you have to mobilise their help.
Notice I have said ‘socialize’. Many people prefer to stick to their circle of friends and keep their non-work-time to themselves. In ‘The New Work World’ you can’t do that. You must be prepared to mix business and pleasure. The successful have been doing it for a long time. Now it’s your turn.
John Bittleston blogs at TerrificMentors.com, a site that provides mentoring for those who wish a change in career or job, wanting to start a business or looking to improve their handling of people (including themselves).
Author: Ethan Theo
Abe WalkingBear Sanchez is an International Speaker / Trainer / Consultant on the subject of cash flow / sales enhancement and business knowledge organization and use. Founder and President of www.armg-usa.com, WalkingBear has authored hundreds of business articles, has worked with numerous companies in a wide range of industries since 1982 and has spoken at many venues including the Shakespeare Globe Theater in London.
Five Tips For Branding
FoundRead: We like Harvard Working Knowledge, and today we picked up another quick post by marketing guru, John Quelch. It’s billed as “How To Build a Global Brand,“ but we think his five simple rules for how to brand effectively are applicable to any startup trying to establish its name and image — globally or not. The good news here is that Prof. Quelch is cutting down your workload — in branding, it turns out that what matters most in the message are simplicity and consistency.
Professor Quelch compares the (lately) poor branding practices at Ford with the highly successful practice at Toyota to illustrate “the power of a single global brand” and how to get there.
1. The same positioning worldwide. (For F|R: this means in every market.) This provides a combination of functional product quality and innovation with emotional appeal. Think Coca-Cola.
2. A focus on a single product category. Think Nokia and Intel.
3. The company name is the brand name. All marketing dollars are concentrated on that one brand. Think GE and IBM. (F|R: Hewlett-Packard learned this the hard way!)
4. Access to the (global) village. Consuming the brand equals membership in a global club. Think IBM’s “solutions for a small planet.” (F|R says: replace “global club” with social network.)
5. Social responsibility. Consumers expect global brands to lead on corporate social responsibility, leveraging their technology to solve the world’s problems. Think Nestle and clean water. (Or F|R might say: think Google.)
5 Simple Rules of Branding [FoundRead]
Sales Training on a Shoestring
In a sales economy where up to 62% of sales people don’t go for the close, how is a sales person supposed to succeed? First, they need to use a sales process that helps them manage the steps in a sales cycle in the right order. Second, they need to learn, or re-learn, basic selling skills. These skills include how to cold call, qualify prospects, ask the right questions, listen, handle objections, negotiate, close and retain customers.
The problem lies with finding the time to learn these skills, or at least get a refresher course in skills that were learned long ago and since forgotten. PEAK Sales Consulting now offers inexpensive, on-line sales training that helps new and experienced sales professionals learn basic skills such as cold calling, listening skills, qualifying, value-added selling, handling objections, negotiating, closing, and more.
Called “Sales Snippets”, which range from 10 to 20 minutes each, these on-line training modules are Internet-based sessions that allow a sales person to get quick, concise training sessions on various selling skills. All ten Sales Snippets cost only $29.95.
“Our Sales Snippets are derived and summarized from our full sales training courses. They are brief training sessions for both new sales people for getting up to speed on basic selling skills as well as veteran sales reps to review sales techniques that have long been forgotten and to learn new skills required in today’s economy,” said Russ Lombardo, President/Founder of PEAK Sales Consulting, LLC and instructor on the Sales Snippets programs.
Continued from Part 1 of the article More Profits From On-going Small Improvements by Abe WalkingBear Sanchez.
Twenty two years ago my younger son, Andres, was seven years old and one night he was doing some school homework. He was sitting at the dinner table with a sheet of paper and in the center he drew a box. Inside the box he wrote “A boy and his dogs”. Then he drew a line from each corner of the box toward the edge of the paper and at the end of each line he wrote about something that had happened or been done, and by who. He then numbered these “actions” in sequence of events or priority. He then took a second sheet of paper and “A Boy and His Dogs” became the title and the “actions” became paragraphs…he was organizing and writing a story. A couple of weeks later while working with a distribution company on their Credit and A/R Management, the CEO asked if I could help organize and improve on how things were done in the warehouse…not knowing anything about warehouse operations I said “sure”.
I thought the best place to start learning about the warehouse and about areas of opportunity for improvement was to ask the experts, the warehouse guys. Not having a flip chart or white board available we broke down a box and put it up on a warehouse wall. I then drew a box in the center of the box and I drew lines from the center box toward the edges of the flattened box…and then we called in the experts.
“Every business function must have a clearly stated purpose that addresses the costs associated with the carrying out of that business function.”, I said to warehouse experts. They then led me through the costs involved with the warehouse function: inventory, heating/cooling, buildings, their paychecks, taxes, equipment and shrinkage/obsolescence. “So why incur the costs?, I asked. And of course one guy answered ,”To make a profit.”. “What’s the best way to “earn” a profit?”, I asked. We finally came down to “meeting or exceeding customer expectations” as being the best way to earn a profit and for the warehouse function that meant having “an acceptable on time fill rate”. In the box at the center of the flatten box I wrote “On-time Fill Rate”.
The next step in organizing the “warehouse story” was to break it into “actions” or major components. We came up with receiving, shipping, truck maintenance, and inventory control, in sequence of events. The last thing we accomplished that day was to establish a goal for each of the major components: receiving…take in right and put up right, shipping…take down right and send out right, truck maintenance …get what suppose to be where it’s suppose to be when it’s suppose to be, and inventory control…know what you need, what you have and where it’s at. In a follow up session we establish how the goals would be accomplished…the steps needed to be taken in order to achieve the goals, and we also established who would do the work. The management team and I were then able to establish “Performance Measures” based on the ”goals.”
Over the years I found that this method for organizing and documenting the knowledge needed to do things as right as possible the first time worked with any business function.
The Five Organizational Ps
Purpose: Every business function must have a clearly stated purpose which answers the question, “Why incur the costs that go with the function?”
Policies: Goal driven guidelines for each major component within the function.
Process: The step by step method for achieving the goals established by the policies.
People Requirements: The right people for the job based on the process.
Process Monitoring and Performance Measurements: Monitoring key steps in the process to ensure quality and measuring against the goals established by the policies.
If the established goals are not achieved either the process is wrong or you have the wrong guy in the job.
Financial profit is necessary for any business to stay in business and the best way to improve on profit is to do things as right as possible the first time. We will never achieve perfection because things keep changing and that’s why Policies and Procedures are never done and we need to place a cover sheet on them that says “UNDER CONSTRUCTION”.
One Size Does Not Fit All
Every person on the planet sees things differently, His Holiness, The Dali Lama says that there are six and a half billion of us and six and a half billion versions of reality and if you’re married
you know what the Dali Lama is talking about…it’s the same with companies. Businesses are a collection of many different people, none of whom define the business but collectively they make up the business. And what works at one company may not work at another… every company and it’s people are unique . The process for best business practices must be based on each company’s understanding of what is… is.
In Closing
It was time to rotate the tires on the pick-up and for an oil change and lube, I knew it was time because of the sticker on the corner of the windshield. I’ve learned it’s best to make an appointment rather than just show up at the tire place and have to wait if they’re busy…guess what? …no phone number on the sticker. This is a national tire chain and yet I had to wait and remember to look up their phone number when I got home. If I had been able to call them from the pick-up at the time I’d noticed the sticker I’d might have been able to get in sooner, and at my age they were lucky I didn’t space it out altogether. I mentioned all this to the asst. manager when I was checking in and he got it at once…he pulled out a note pad and wrote it all down
saying as he did so ,”This is one for corporate, we all use the same stickers.” Good for him…now lets see if Big O corporate gets it.
When people are told that on-going small improvements are desired and that they will be measured on coming up with them, they become different people. They find that they are capable of thinking outside the established box and that it gives far more meaning to their work lives, than just a paycheck.
Abe WalkingBear Sanchez is an International Speaker / Trainer / Consultant on the subject of cash flow / sales enhancement and business knowledge organization and use. Founder and President of www.armg-usa.com, WalkingBear has authored hundreds of business articles, has worked with numerous companies in a wide range of industries since 1982 and has spoken at many venues including the Shakespeare Globe Theater in London.
This is Part 1 of the article More Profits From On-going Small Improvements by Abe WalkingBear Sanchez.
Save a step here and a penny there and then repeat it a hundred times, a thousand times, a million times and they add up. Now use/invest the time saved and the money saved to do something productive like looking for further improvements and it really starts to add up. And along with enhanced profitability, people’s lives are changed for the better.
The Japanese have a word, “Kaizen”. Kai means on-going and zen means better…the Chinese word Gaisan breaks down to gai, to correct and san, to benefit. These folks have a history of struggle in order to survive and tend to be pragmatic. We Americans, in our collective memory, believe that there’s always a new virgin forest to be exploited over the next hill. Our mindset about there always being “excess” makes us wasteful in our private and business lives and is a OBSTACLE to on-going improvements.
This is my 25th year of avoiding a real job by conducting seminars and training for CEOs and top business managers and I’m still taken aback to hear business executives say that the purpose of being in business is to make a profit, without any further explanation. There are many ways to make a profit, you can rip the employees off for their retirement plan or fail to fully fund the plan…sound familiar? A company can also make a profit by cheating customers and suppliers or by pulling an Enron. A better way to “earn” a profit is by “Meeting or exceeding customer expectations…at a profit”.
On average 25% of the Total Cost of Doing Business is tied to inefficiencies…the waste of time, energy or materials, and I’ve had many CEOs tell me that 25% is on the low end …that’s a bunch. Nobel Prize winner Ronald Coase , of Coase’s Law , says that there is friction/costs involved with being in business. There is the original friction or cost of finding suppliers, employees and customers. There’s the on-going friction or transactional costs, and then there’s the greatest friction of all… the friction of failure.
Prior to entering the training field in 1982 I had a real job as the corporate credit manager for a regional company based in Denver. My duties as the credit manager included the approval of new credit customers and the management (not collection) of past due A/R. I soon found that on average 70% plus of all past due customers had not paid on time due to “something going wrong somewhere.” In the process of fixing things that had gone wrong I found that I could identify areas of opportunity for improvement throughout the entire supply chain thus driving down everyone’s cost of doing business.
The New Guy Learns From the Old Guy Who Learned From The Dead Guy:
It may not be so in some companies, but all too often employees and business managers still operate from a “They don’t pay me enough to think.” mindset…like automatons they repeat how they do things over and over again until it becomes engrained. And all too often CEOs and top management are complicit if not directly responsible. If you are a business manager pull out your job description, if you’re a CEO pull out your managers’ job descriptions and check to see if it/they say anything about “Constant Improvement”. A business manager not focused on improvement becomes an administrator at best and a bureaucrat at worst.
Before improvement/change for the better can take place two thing must happen; first there must be an acceptance or acknowledgment that a business doesn’t have to be sick in order to improve, there is always room for improvement. Then there must be a commitment made as to who will do what when…and the efforts must be tracked and measured.
Change always generates resistance; expect it in others and in yourself. Tell the affected employees of the changes to be made and then ask why the changes won’t work…take notes for this will become a “to do” list. Keep changes small so that people can succeed, but once they mastered a change introduce the next small change…no stress no change. And of course pay people for doing what you want done…like thinking and coming up with improvements.
An old axiom says that “People respect (do) what is inspected (measured) not what is expected”. Can you imagine the chaos that would result if traffic cops were pulled off the roads? In much the same way business managers need to be told that a primary function of their job is to think, to always be looking for ways to save a step, a minute or a penny…and then they must be measured.
Continued in Part 2 of the article More Profits From On-going Small Improvements.
Abe WalkingBear Sanchez is an International Speaker / Trainer / Consultant on the subject of cash flow / sales enhancement and business knowledge organization and use. Founder and President of www.armg-usa.com, WalkingBear has authored hundreds of business articles, has worked with numerous companies in a wide range of industries since 1982 and has spoken at many venues including the Shakespeare Globe Theater in London.