Categories
Work Life

The Thing About Mindfulness

The concept of “practicing mindfulness” has grown in popularity in the last decade. Mindfulness for kids, mindfulness to quit smoking, mindful eating, mindfulness at the office—it’s become a catch-all buzzword.

With claims that mindfulness can cure everything from addiction to anxiety, it’s no surprise that people from all walks of life are becoming students of mindfulness.

To unpack the truth about mindfulness, Octane revisited a conversation with Dandapani (pictured below), a former monk, a Hindu priest, an entrepreneur and one of EO’s top-rated speakers.

Mindfulness is a state of being.

“We should start by defining the word ‘mindfulness,’” says Dandapani. “I define it as a state of being fully aware of what one is engaged in at any particular moment. The biggest misconception is that you can practice mindfulness. It is not something you practice, but rather something you are as a result of practicing concentration.”

But first, concentration.

And while many of us have been told by parents, teachers and even partners to “concentrate!” Dandapani observes that few of us have been taught how to concentrate.

“To be good at concentration we must first learn it and then practice it. One simple way to integrate the practice of concentration into your daily life is to practice doing one thing at a time.” Simply put, “Give what and with whom you are engaged your undivided attention.”

How to treat a wandering mind

If you’re like many business owners and entrepreneurs, you’re likely wondering how you could possibly give your undivided attention to anything or anyone. You’re incredibly busy; your mind is always multi-tasking. You regularly find yourself replying to an email on your phone as you sit in a staff meeting while your mind wanders to a conversation you had with your spouse about vacation plans.

Dandapani recognizes this tendency, observing, “If you are a person whose awareness races through the mind all day, then your energy is also flowing all over the place. Most entrepreneurs allow this to happen and perpetuate this habit by practicing it all day.”

To remedy the constant distractions, he shares a story from his days as a monk. “When I lived as a monk, my guru taught me a phrase he coined: ‘Where awareness goes, energy flows.’ It’s probably one of the most important things I’ve learned. First, we have to learn that awareness and the mind are two separate things. Second, our mind does not wander; our awareness moves within the mind.”

If you realize that life is a manifestation of where you direct your energy—your awareness, your concentration—then that one thing starts to manifest in your life.

“Life is a manifestation of where you direct your energy. When you can concentrate your awareness toward one thing, you begin to direct your energy toward it, and that one thing starts to manifest in your life.”

Dandapani is one of many world-class speakers and educators available to EO members. Learn more about EO and its opportunities for learning. 

Invest in yourself

When you accept that your valuable energy flows to where you concentrate, you’re empowered to enhance all aspects of your life—whether it’s your personal relationships or your leadership skills.

Dandapani explains, “When I speak to people, I ask them to look at their mind and personal life as a piece of software; the better you understand it, the more you can do with it. However, it is staggering how people hardly invest time into understanding and developing this. You are at the center of everything you do in life. So, if you worked on being a better version of you, everything you are involved in will naturally be uplifted.”

Monks have understood this for a long time. “They’ve realized that the greatest way to have an impact in the world is to start by working on yourself. That’s an important step toward mindfulness, both in business and life.”

In practice

After taking part in a Dandapani event sponsored by her EO chapter, Lallenia Birge says her top takeaway “was that our awareness is different than our brain or mind. We are in control of our energy and who or what we give that energy to.”

EO member Stephen Lichter learned a similar lesson from the talk. “Whatever we practice is what we become experts at. By learning to bring our awareness back to those things which are most important in our life, we will be more productive and we will be giving our energy to those things that matter the most.”

Dandapani’s talk also taught Birge a valuable parenting lesson. “He taught me how to share the gift of awareness and the gift of learning to my children. It’s amazing how we are told to concentrate and to learn but no one ever teaches us how to. How do we expect our children to learn and concentrate if they don’t know how the brain works?”

She goes on to say, “Dandapani had a way of engaging us that really made me personally reevaluate my goals and my purpose in life in a way I’ve never done or learned before from anywhere else.”

From mindful to mastering

Dandapani firmly believes you can attain the life you desire, using a free and readily available tool: your mind. Understanding how your mind works and guiding it to focus on what matters most can lead you to make sustainable changes in your life.

The Truth About Mindfulness [Octane]

Categories
People & Relationships

Giving Back Through Your Business

Have you ever wished for a way to give back that’s integrated with your life and your work?

EO Oklahoma City member Piyush Patel has figured out how to do just this. He has managed to seamlessly weave charity into his life and businesses through social entrepreneurship, employee volunteer programs and much more.

Piyush offers these tips on how to prioritize and embrace giving during the course of your entrepreneurial journey.

1. Identify the issue you are passionate about—and be open to unexpected opportunities to fulfill your giving goals

Piyush’s background is in elementary education. So, he has three areas of focus for giving: education, children and mothers. In fact, as the keynote speaker at the University of Oklahoma graduation in 2017, Piyush paid off one of the graduate’s student debts.

“When I joined EO almost 10 years ago, my Forum did an activity around bucket lists. We had different categories and one was philanthropy. I wrote down, ‘Put a stranger through college.’ I had no idea how I was going to even do something like that. However, when I was asked to give the commencement speech, just a few days before the speech I walked out of the shower and told my wife this would be a perfect time to accomplish that bucket list item.”

2. Create sustainable giving through social entrepreneurship

One-off giving opportunities make a mark, but ongoing giving amplifies your impact. You can even create self-sustaining giving. Consider Piyush’s Conclusion Wine company, a social entrepreneurial venture that just keeps giving.

“I was lucky enough to sell my previous company for a large exit and instead of moving to the beach we decided to start a number of new companies. The winery is our social venture where we craft an amazing wine that is then sold at a high price and instead of keeping the money we donate all of it to a non-profit each year,” he explains.

Piyush suggests you can also make giving part of an existing company through the work you are doing, “My previous company, Digital-Tutors, provided advanced technical education to many countries where this education was not even imaginable.”

3. Acknowledge how giving benefits you

Giving is good for you, and it’s OK to admit it. Piyush explains that charity fulfills his deep need to be part of something bigger, bonds our employees and is simply the right thing to do.

4. Lead by example

Make your impact grow exponentially by cultivating a giving culture in your business. How? Lead by example.

“It has to start with you, the leader,” Piyush says. “I wove giving into my company with things like volunteering the day before the Christmas holiday (after all, no work is getting done on that day anyway), creating a supply drive to get school supplies for kids (I would match all donations), or packing food at the food bank as a team-building exercise.”

Not only are you and your team fulfilling a charitable goal, you’re also supporting team growth. Piyush explains, “In my experience, creating these shared experiences outside of the office has a huge impact in how people treat each other in the office. They see their roles as bigger than themselves and see how their impact in the community matters.”

Piyush’s book, Lead Your Tribe, Love Your Work: An Entrepreneur’s Guide to Creating a Culture that Matters, reinforces how to lead by example by giving to your employees.

“The book—as well as my speaking events—are really focused on how to transform the lives of your employees. I want to teach other leaders and founders how to not only reach your business goals but also transform the lives of the people who you trust the most to reach those goals. I feel we have a duty to create belonging, affirmation and meaning for our employees and I love teaching others how to do this,” he says.

5. Revisit your inspiration

It can be challenging to stay motivated in your giving, especially if like Piyush, you have been actively participating in charity from a very young age. He began his giving efforts as a teen, as the only male candy striper at a local hospital.

Wherever you find your inspiration, make sure it is a place or person that you can always look back on. Refer back to it when you need to replenish your giving tank.

6. Start small, as long as you start

Still not sure where to start? Piyush also reminds us that charity exists in small and simple everyday acts of kindness.

“In each of our wine bottles, the cork features a message with a random act of kindness. One day, the one I had in my pocket was ‘Buy a Stranger a Cup of Coffee.’ I was getting a Starbucks coffee and while waiting in line, a guy cut to the front and then looked at me since I was next. You could cut the tension. Who would go next?

“I stepped up, put in my order and then turned around to ask him what he was drinking. I paid for his coffee and he looked at me with a weird look on his face. Here he was cutting in front of me and now I’m buying his coffee? I gave him my cork and told him to pass it on to the next person. Not only did he shake my hand and say sorry, but when he left he made it a point to say goodbye. I know this is super simple, but in that moment he transformed from a rushed, unhappy person to a thankful and grateful person. I have to think he had a better day because of that small act.”

How to Give Back Through Your Business [Octane]

Categories
Business Trends

Top 10 Tips For Your Business Instagram

  1. Set SMART goals.

Instagram goals are a crucial component of success. SMART goals are specific, measurable, attainable, relevant and time-bound. Set SMART goals to consistently generate traffic and website clicks.

  1. Create a BUSINESS profile.

Establish your Instagram as a business profile to define yourself as a company. Plus, it provided the ability to use Instagram’s analytics and ads. Business profiles also allow a connection to your Facebook business page, which completes your online presence.

  1. Use ALL of Instagram’s features.

Instagram allows you to use highlight reels, IGTV, stories and posts on your feed. Integrate all of these features to ensure you are ranking high on the platform’s algorithm. Together, they establish a complete profile that looks authentic and professional.

  1. Hashtags are #ESSENTIAL.

Hashtags are crucial for reaching new audience members in your company’s niche. For example: marketing professionals may use hashtags like #NashvilleMarketing and #SocialMediaMarketing to reach their community, or business professionals may search those hashtags when looking for a marketing team. The hashtags can lead potential clients to the related Instagram profile so the prospects can learn more about the company.

  1. Stay ACTIVE and schedule posts.

Instagram can often get put on the back-burner for a company, and it can be challenging to stay active on your account. Use a program like Hootsuite to bulk-schedule your posts and relieve the pressure of taking time to post 3-5 times per week. Once your content is uploaded, this program handles the post for you!

  1. ENGAGE with your followers and build a community. 

Comment and like others’ posts to engage and connect with your followers and your community. This will not only help you gain new followers, but you will also gain loyalty from your current ones.

  1. SEARCH for influencers and similar brands.

Identify influencers who can help advertise and endorse your products. Research similar brands on Instagram to help you find your particular niche and determine the most logical way for your company to capitalize on social media.

  1. Post at peak ENGAGEMENT hour.

Post at the correct time to help your company generate the highest level of engagement and likes for your social media content.

  1. Use a CALL TO ACTION that leads to website clicks.

A call to action (CTA) will direct your reader to perform a specific task, such as visiting your website or filling out a form. CTAs can take your audience from being social media viewers to blog readers, which will eventually lead them to the product or service you offer. Instagram allows only one link per profile so, plug a Linktree into your bio to properly optimize your CTAs.

  1. Analyze your ANALYTICS.

Last, but definitely not least, monitor analytics and readjust. Adapt your post schedule, ad campaigns and types of posts to gain Instagram traction. In order to continue your growth, track your current engagement to see what’s most effective. Instagram business profiles have a discovery section that shows your most popular to your least popular post. Discover what is most successful and create more of this kind of content.

Don’t let the endless features of Instagram overwhelm you. Used wisely, it can be a powerful tool to build your brand, showcase your value and connect with potential customers. By curating your content and following our top ten tips you are bound for Instagram success. Now, what are you waiting for? Start snapping and sharing!

Top 10 Tips for Business Instagram Accounts [Octane]

Categories
Sales & Marketing

Why Marketing Is Important

Do you know what your customers want? Do you think your customers trust your products? When was the last time you saw a customer tweeting about your product or service? Was it a complaint or compliment?

The answers to all these questions lie in marketing.

How you market your business determines if the enterprise will be successful or not. Marketing is a tool used to create and maintain demand, relevance, reputation, competition and more. Without it, your business is likely to close down due to lack of sales.

So why is marketing important? Check out these 9 reasons why you really do need it.

1. Marketing Is an Effective Way of Engaging Customers

It’s important for your business to engage its customers. Marketing is a tool to keep the conversation going.

Engaging customers is different from pushing your offers. Engaging involves furnishing your customers with relevant information about your products and your business as well. It’s all about creating fresh content.

Tell your customers what they don’t know. Let it be interesting and worth their time.

Social media is one of the best platforms where you can engage your customers. Some organizations use short videos and other humor-laden tricks to engage their customer base.

By engaging your customers, marketing gives them a sense of belonging.

2. Marketing Helps to Build and Maintain the Company’s Reputation

The growth and life span of your business is positively correlated to your business’s reputation. Hence, it’s fair to say your reputation determines your brand equity.

A majority of marketing activities are geared towards building the brand equity of the company.

Your business’s reputation is built when it effectively meets the expectations of its customers. Such a business is considered a responsible member of the community. The customers become proud to be associated with your products.

Marketers use effective communication, branding, PR and CSR strategies to ensure that a business’s reputation is maintained.

3. Marketing Helps to Build a Relationship Between a Business and Its Customers

Businesses need to build a relationship of trust and understanding with their customers. How does marketing establish this relationship?

Marketing research segments should be based on demographics, psychographics, and consumer behavior.

Segmentation helps the business meet the needs of its customers hence gaining their trust. The product team ensures the business delivers what’s promised at the right time. This makes the customers brand loyal.

Loyal customers will have the confidence to buy more products from you. The trust and understanding between the business and its customers make your commercial activities more fruitful.

4. Marketing Is a Communication Channel Used to Inform Customers

Marketing informs your customers about the products or services you’re offering them.

Through marketing, the customers get to know about the value of the products, their usage and additional info that might be helpful to the customers. It creates brand awareness and makes the business stand out.

There’s stiff competition in the market and you need to be a constant voice to convince the customers. Inform your customers of discounts and other competitive tricks you intend to use.

Through communication, marketing helps your business become a market leader. This post explains more about how to gain a competitive advantage.

5. Marketing Helps to Boosts Sales

Marketing utilizes different ways to promote your products or services. Once a product has been advertised, it’s already on the radar and this increases your chances of selling it.

Customers may want to try your products or services and this will trigger a purchase decision.

When customers are happy about your products or services, they become your brand ambassadors without your knowledge. They will spread the word and your sales will start to increase.

Ensure you offer high-quality products and services to complement your marketing efforts.

6. Marketing Aids in Providing Insights About Your Business

Every marketer understands the need for targeting the right audience. However, you must have the right content to share with such an audience. Your marketing strategies can help you establish what business messaging will convince the target audience.

At this point, you have to test different messages and see what works.
Once you have tested different sets of messaging on the target audience, you will find a viable baseline for your marketing efforts.

It acts as a metric and provides the insight needed to make you avoid guesswork.

7. Marketing Helps Your Business to Maintain Relevance

Every marketer understands the need for disrupting a potential consumer’s opinion about other products. But don’t make a mistake of taking this chance for granted.

Most businesses assume that they will always remain the client’s favorite brand because up to now the client has never complained. This is the wrong mindset. You need to find ways to remain at the top of the client’s mind.

Every relationship needs to be maintained. Marketing helps your business to maintain a good relationship with customers by making you remain relevant.

Don’t focus on gaining new customers before addressing the need to retain the present ones.

8. Marketing Creates Revenue Options

During the startup phase, your options are sparse since you’re mostly cash-strapped. This limits your options.

As your marketing strategies generate more customers and revenue opportunities, you’ll begin having options. Having options is comparable to having a nice war chest.

Having options will give you the courage you need to penetrate new markets. You will have the freedom to start letting go of customers who are too demanding to your sanity and well-being.

Without marketing, you will be forced to continue working with clients who you have outgrown and are paying you peanuts.

9. Marketing Helps the Management Team to Make Informed Decisions

Every business is confronted with problems such as to what, when, for whom and how much to produce. A complex and tedious process determine your business’s survival. As a result, businesses heavily rely on marketing mechanisms to make these decisions.

Why should you rely on marketing mechanisms? These mechanisms serve as a reliable link between your business and society. They cultivate people’s mind, educate the public and convince them to buy.

Why Is Marketing Important in Beating Your Business Rivals?

Your competitor is actively marketing their products, doesn’t this tell you why is marketing important? The only way to gain a competitive advantage over your competition is aggressive marketing.

However, you don’t have to be sleazy or negative while marketing against your competitor. Simply conduct research on what your target market is expecting, and then find ways to deliver better products or services.

If you’re offering a product or service that is new to the market, you need to be more aggressive and strategic.

Why Is Marketing Important? 9 Reasons Why You Really Do Need It [Business2Community]

Categories
People & Relationships

Motivating Millennials At Work

Millennials are on track to make up 75% of the workforce by 2030. As result, it’s crucial for all small business owners to harness the strengths of this generation and develop strong leaders for the future.

On The Small Business Radio Show this week, Chris Tuff, author of USA Today bestseller, “The Millennial Whisperer” discusses research-based and time-tested strategies for bridging communication gaps between Millennials and the rest of your team.

How to Motivate Millennials

According to Chris, Millennials want different things than previous generations:

1. Flexible work: Companies need to let employees have the freedom to work more where and when they want. This is critical because work is now “always-on” and it can be done anywhere. Chris says this is the only way they can integrate life and work.

2. Autonomy within the structure: Micro-managing should be reduced as Millennials want more freedom to pursue the things that interest them including any side-hustle businesses. Chris points out that Facebook has a program called “Fuel” that supports this type of work.

3. Rewards and recognition: Every small business needs to focus on this for Millennials since they are the generation that grew up with helicopter parents, participation trophies, and social media. According to Chris, public rewards and recognition are critical to them.

4. Transparency and connection: Chris believes that gone are the days where you can’t be friends with your boss. Millennials demand real connection and inspiration from their leaders. They want to know why they’re making the decisions that happen.

5. The grass is always greener complex: Chris believes that job jumping is a much bigger issue with this generation than ones in the past and leaders must teach their employees that this is not always the case. Social media is one of the biggest culprits here. Chris says “we must stop comparing our insides to other people’s outsides”. His “70/30 rule” is accepting the fact that “30 percent of your job and life will just suck, but the other 70 percent should fire you up.” He also suggests that for Millennials, mindfulness and meditation will become more mainstream within organizations with an increased emphasis on mental health.

How to Motivate Millennials at Your Small Business [SmallBizTrends]