Categories
Human Resource

A New Generation Of Zoomers

Can’t stop confusing your Zoomers and millennials? When it comes to hiring, the differences matter. According to Pew Research, millennials were born between 1981 and 1996 which makes them 24 to 39 years old in 2020; Zoomers (or Zers or Generation Z) were born starting in 1997, so the oldest turn 23 this year. This all means your potential hiring pool will change as Gen Z  is 24 percent of the global workforce this year, according to research by Manpower.

Although, you may think these successive generations aren’t all that different, their experiences, needs and actions are diverse enough to pay attention before you hire them. Here’s what you should know.

Generation Z vs Millennials

For several years millennials had a bad rap, which may have influenced how you hired and managed your workforce. Labels such as “entitled,” “lazy,” and “narcissists,” made managers think they had to create excitement and motivational carrots to keep millennials engaged. That was not true according to various millennial surveys and reports. Studies show millennials want what other generations have always wanted: satisfying careers with opportunities to advance. Portrayed as notorious “job hoppers” millennials want to stay put as long as there is room for growth. Where they differed from previous generations is their desire for work/life balance. Personal priorities matter, so bosses who didn’t accommodate the balance found themselves with positions to fill.

When comparing generation Z vs millennials, in their childhoods Zoomers experienced 9/11 and the Great Recession. Therefore, employers should expect financial security and stability to be important to Gen Z. This generation wants to stay in a job longer, so an organized raise and promotion structure is important to them. Earning raises is especially important to Gen Zers, as studies show they are more debt resistant than millennials. Where millennials were somewhat “blindsided” by the amount of college debt, Zoomers are fully aware of the burden, with two-thirds of surveyed Gen Zers saying paying for college is their top concern.

The Gen Z Worker

While your millennial employees might prefer IM or texting as their primary method of communication, Zers prefer face-to-face time. Whether that’s due to tech overload or thinking they need to be taken more seriously, Gen Zers want to talk to their managers in person. They also believe honesty, integrity and candor in the workplace are important and since tone can’t be interpreted over a text, having a personal discussion shows them their x managers care about the company culture.

Zoomers are fully aware their young age appear to be a negative to employers, but they are confident they’ll be able to prove themselves through their abilities, voice, and vision. They have fresh ideas and want to be heard. They resent being treated as recent college grads too wet behind the ears to have valid points. You’d be smart to not only respect their input but balance the contribution with constructive feedback so Zers know they’re on the right track.

Finally, never fear giving Zers a wide range of responsibilities. Multitasking comes naturally to Zoomers. Sometimes it seems they’ve been using a smartphone from birth. This generation juggles multiple projects and devices with ease. And flexibility remains second nature. In fact, Gen Zers often prefer a flexible work schedule and flexible work environments. Gen Zers want to grow with your business. So give them the right tools. You’ll soon reap the rewards.

What to Expect When Hiring Zoomers [Smallbiztrends]

Categories
Online Business

Unconventional Ways To Build Audience Online

 

There is no need to emphasize the importance of growing audience at this point. Not only did online presence become a must, it also became an important sales channel for many businesses. Unfortunately, the competition for customers’ attention is getting more fierce each day. Advertising costs are hiking up. Algorithms are changing.

It seems like all businesses online are being taught to grow an audience the same way. So how can businesses grow their audience online in an unconventional way? 5 experts will share unconventional ways to build your audience online.

Bring networking back online
Chantelle Paige Turner, community growth strategist, emphasizes a major social change that comes from technological advancements and how people interact.

Turner quotes, “right now, people feel a lot more disconnected than ever. We may be connected through social media and internet. But the community and networking aspect is gone etc”.

A lot of people forget that we’re all humans on social media. Even on social media, we’re interacting with other human beings. Turner encourages the practice of bringing the human networking interactions back online rather than focusing on the number of followers.

She adds, “don’t attract a bunch of strangers that’ll just open emails etc. Have the perfect party that will mix with each other in communities. I recently had one of my clients who applied this philosophy in building a community of his own, and generated multiple 5 figures in sales in a completely new niche”.

2. Put yourself in a competition proof container

“We are moving into a time where competition is more fierce than ever. As well, consumers want to buy human connection alongside their purchase. So when you’re growing your audience, you need to pick a method that helps you create human connection while avoiding competition,” Alex Agresta, Speaking Coach, describes, “and speaking on stage is exactly that– a competition proof container where all eyes are on you and your brand”.

Stage is the only place where you’re not competing for attention since it’s just you on the stage. The audience is choosing to show up and be in your space. As well, in most cases, because the organizers are responsible for building the demand, there is no need for prior marketing and advertising either.

Agresta suggests starting out with free speaking opportunities, “some people throw free gigs off to the side, but free gigs have generated me multiple 5 figure deals and countless referrals. Focus on speaking to the right people on the right stages, and you’ll be amazed at how fast you grow your audience”.

3. Use Subreddits

Fiona Wong, Founder of Wild Pixel Marketing, suggests a severely under leveraged social media platform; reddit.

“The easiest way to grow your audience is to find the people in need, put yourself in front of them, and shift their attention from everyone else to you,” Wong says, “I did this through Reddit’s entrepreneur subreddits. Not only there are people consistently asking questions, but also it is extremely search engine friendly”.

When someone asks a question, genuinely be helpful. Response should be a size of a mini blog post, formatted with bullet points and proper citation. Since Reddit posts and users are anonymous, there are no judgment based on gender, age, or even location.

Wong also adds the cherry on top, “because of the platform’s anonymity, it forces people to start a conversation with you. As well, Reddit posts rank highly on Google search engine– meaning it is an evergreen organic traffic. This is how I built my business and my audience base without traditional social media marketing”.

4. Stop trying to be perfect

Susi Kaeufer, International Mindset and Business Coach, gives an advice that would be considered every marketers’ nightmare, “stop trying to be perfect. Why? Because everyone else is trying to be perfect”.

All brands online are trying to plan every single posts on social media– especially due to social media influencers and everyone sharing the best side of themselves online.

Because of this, people are craving contents and brands that they can relate to. People want human connection. Showing picture perfect posts is not going to create that.

Kaeufer also adds, “in reality, things are not always picture perfect. Stop caring about what you feel people might say. Share fun facts about you. Be personable. This has been THE major tool to build my audience of 27,000 Instagram followers and 14,000 Female Entrepreneurs in my Facebook community”.

5. Focus on building a table of trust. Not customer base.

“We all have between 100 and 250 people in our immediate network. That means each person I connect to on social media will give me access to at least 4-5 more people that could become my audience,” Shelly Jorgensen, Co-Founder of the Executive Networking Events says, “so my job is simple. Use online platforms to build a table of trust, not customer base”.

As soon as you build trust with the people in front of you, they will be able to introduce you to at least 4-5 more people in their circle. When you do this with 100 people in your audience, it can easily increase to 400-500 new audience members without having to spend a lot of money on advertisements.

Jorgensen also adds, “the biggest mistake most people make is to build an audience for the sake of selling. But most of the audience won’t buy just by seeing posts online etc. So if you focus on building trust rather than selling, you stack the odds in your

favor since it allows you to more easily access bigger pool of audience. Audience’s trust will go a long way in building your audience online”.

5 Unconventional Ways to Build Your Audience Online [Business2Community]

Categories
Planning & Management

Changing A Company’s Culture

Building a good company culture takes  work. It becomes one of the keys to small business success. But suppose something’s not right?Does your company culture leave something to be desired? You could find yourself in danger of losing valuable talent and customers.

Check  these five tips on how to change company culture.

1. R.E.S.P.E.C.T

What is company culture? Company culture could be described as the character of the company, its management, its employees and the type of customer it attracts. But that’s just scratching the surface. You might have an idea of what your company culture appears to be and then when you dig deeper, you could find a more negative atmosphere seeping through the cracks.

At the heart of most good companies is a culture of mutual respect that starts from the top and trickles down to the cleaning crew at night. Studies show employees are 26 percent more likely to leave their jobs if they feel there is a lack of respect between colleagues. Before employees head for the door, pay attention to how people treat each other and not only in face-to-face interactions. Look for signs of purposeful miscommunication and overbearing criticism and put a stop to the negativity.

2. Bad Managers

As boss you can’t be everywhere all the time, so you need to rely on your managers to keep the operation running smoothly and efficiently  — but there’s more at stake than just meeting deadlines and staying on budget. Make  your managers directly responsible for setting a positive company culture. If they come across as inflexible and unapproachable, that impacts your employees. Employees who rate their managers negatively are four times more likely to interview for other positions when compared to their peers.  So make sure your managers create and nurture a positive workplace experience on a daily basis. Make trust and open communication key. It the helps turn around a bad vibe.

3. Room for Growth

Employees don’t want to be stagnant in their positions. And they don’t want their company to be stagnant either. Your talent may  come straight out of college? Or perhaps you employ people  who  have been in the workforce for decades. In either  case, an atmosphere of learning and growth goes a long way toward promoting a great company culture. Consider cross training employees to keep everyone challenged or sporadically sign team members up for educational training to improve business practices.

The more you can teach employees from your own experiences as well as outside sources, the more your staff will feel valued and that your company environment makes it worth sticking around. The opportunities you provide create passion and passion creates a unifying bond, boost morale and is a motivation for how to change company culture. As an added bonus, according to a Gallup study, companies that have made a strategic investment in employee development report 11 percent greater profitability.

4. Out of Touch

If your company has grown to the point you don’t have a handle on the day-to-day issues, you could be overlooking some key points negatively impacting your company culture. It might seem like a small thing, but a business that is consistently understaffed puts a lot of pressure and stress on employees and that stress is inevitably transmitted to customers and clients. Make sure you schedule (and/or hire) enough people to ensure employees can do their best work.

Likewise, a company using old technology or outdated systems is not only not servicing its customers to the best of its ability, it’s also putting unreasonable expectations on staff to get the work done efficiently. Stay on top of new tools so your company is always on the cutting edge.

5. Acknowledgement and More

You see how your company culture can improve if you make it your mission to provide better feedback to your employees. You also need to recognize them for a job well-done. And show appreciation for their efforts. Everyone wants to be acknowledged for working hard. This proves true even if it’s just a positive word given in passing. A company culture of respect and self-worth thrives when employees feel their efforts get noticed. And it helps if managers can see their individual talents.

Keep yourself open to listening to employee suggestions for ways to improve their working situation. For example, a flexible schedule helps employee achieve a better work/life balance. Try implementing work at home days for long commuters. Acknowledge individual employee needs This shows you trust and respect their commitment to the business.

Learning how to change company culture starts with you. Take the time to notice the obvious and more subtle signs your company culture needs fine tuning and you’ll reap the rewards of a motivated, engaged staff, helping you create a better business.

How to Change Company Culture [SmallBizTrends]

Categories
Business Trends

Reasons Why Messaging App Matters To Your Company

Do you use Facebook Messenger or WhatsApp to chat with friends? If so, you may already be familiar with the features, but might not have considered that messaging apps are useful from a business perspective as well as personally.

Keeping this in mind, here are five reasons that messaging apps can benefit your business. Spend 5 minutes watching the video or read on for the tips.

Messaging apps continue to grow

Social media hit its peak in 2017. Yes, people are still spending a whole lot of time on social media, but the number of users are going down, not up. This is not the case with messaging apps, which are still growing and offer a great alternative for interacting with potential clients. In fact, WhatsApp has surpassed 1.5 billion active users.

Messaging apps are the best way to reach younger customers

Due to their popularity, messaging apps represent the easiest way to interact with young customers. Many younger customers are on messaging apps more often than they’re on

Facebook and email, so it makes the most sense to reach these customers through messaging apps.

Messaging apps are an appealing alternative to email follow-ups

If you’ve ever had a hard time tracking down a customer, try a messaging app. A company called ProfitBooks noticed a staggering 40% increase in response rate once they started using WhatsApp to follow up with customers. While this huge increase may not be the same for everyone, it highlights how effective messaging apps can be in encouraging follow-up.

WhatsApp doesn’t require a strong internet connection

If you’re constantly on the go you don’t always have access to WiFi, it’s nice to know that WhatsApp is a light program that can be used even with a weak internet connection. WhatsApp uses very little data due to its small size and will work even in the middle of nowhere!

Messaging apps are a great way to serve customers

Are you a makeup artist doing consultations? Then let your clients send pictures through a messaging app. Do you want to try that new restaurant that everyone is raving about? Maybe you can use a messaging app to make reservations.

As you can see, messaging apps are great for business-to-consumer interaction. If you’re hosting an event try sending attendees a quick notice about parking or construction. You can even use a messaging app for screening job candidates.

Small business owners should definitely take advantage of the convenience that messaging apps offer.

5 Reasons Why Messaging Apps Matter to Your Business [Business2Community]

Categories
Branding

Building Emotional Bonds With Customers

Not all brands are equal when it comes to connecting with customers. Some successful brands can bond with their audiences emotionally. As a result, it creates a lasting relationship between brands and their customers.

MBLM recently released its annual Brand Intimacy Study 2020, ranking the top ten most intimate brands. Amazon topped the list with a narrow lead over Disney.

For small businesses, finding customers and keep them loyal is a big challenge. However, knowing how some big brands bond with their customers to build an intimate relationship can certainly help small businesses create a loyal customer base.

Top 10 Most Intimate Brands

Every year, MBLM looks at brands based on emotion to create a list of the top 10 most intimate brands.

This time, the company surveyed consumers to know their experience with nearly 400 brands across 15 industries to prepare its list of intimate brands.

Here are the top 10 most intimated brands:

How MBLM Ranked Brand that Create Emotional Bonds With Customers

MBLM has developed its brand intimacy model over a decade. What’s more, it has validated its model through quantitative and qualitative research.

The company surveys the users of brands to asses their emotional connection with brands, characteristics of their bonds with brands, and degree of intimacy to prepare the list of top most intimate brands. Then, it assigns an intimacy quotient (1-100) to brands based on the percent of users who are intimate with brands, the characteristics of their bonds, and the intensity of their bonds.

How Customers Bond With Brands

MBLM gauges characteristics of users’ bond with the following patterns:

  • Fulfillment- delivering products/services of supreme quality
  • Identity- showing admired values
  • Enhancement- becoming better through using products/services
  • Ritual- users include brands in the day-to-day lives
  • Nostalgia- users having good memories of brands
  • Indulgence- creating a close relationship around moments of joy

And to assess the intensity of the intimate brand relationship, it looks at following three stages:

  • Sharing- users and brands interact
  • Bonding- it is users feel an attachment towards brands
  • Fusing- it is when users and brands are co-identified

Here is the most intimate brand, Amazon, on the list:

Mario Natarelli, managing partner, MBLM stated, “We are thrilled to celebrate our 10th year of examining brands based on emotion. The concept of Brand Intimacy is important for marketers because emotion has been proven to drive purchase decisions, and also long-term customer bonds. Our yearly study reveals the changing landscape including which brands or industries perform best against different demographics,”

“Amazon’s rise to the top is something we forecasted for years based on the insights we’ve been gathering. The brand’s dominance and breadth of portfolio have formed both intense and essential bonds with consumers. Examining top performers like Amazon can give us clues on how others can achieve their growth and success,” he continued.

Key Takeaways for Small Businesses

Intimate brands, as the survey states, outperform Fortune 500. So, small businesses should make efforts to turn out as intimate businesses. And there is only one way to do it – to make a bond with consumers.

Following are some tips for small business to build emotional bonds with customers:

  • Never adopt a one-size-fits-all approach
  • Always treat your customers as people, not just as money transactions
  • Embrace the speed and simplicity of social media to reach out to customers
  • Show your appreciation to your customers

Last but not least, you should strive to offer top-class products/services.

About the Survey

MBLM and Praxis Research Partners surveyed 6,200 consumers across the United States, Mexico, and the United Arab Amirates to evaluate brands. The main objective of the survey was to know how customers bond to brands. You can click here to know more about Brand Intimacy Study 2020.

These Brands Build Emotional Bonds with Customers – Can Yours? [Smallbiztrends]