Entrepreneur: It’s fascinating to hear other people’s success stories. One of the most interesting parts is learning how successful entrepreneurs got their start and how they overcame challenges and adversity. Did an idea flash in their minds like a lightning bolt? Or was it something that percolated over the years? How did timing play into their launch? Did experience or desperation drive their plan forward?
When I researched my new book, Secrets of Millionaire Moms, I asked 17 highly successful business owners for the personal inspiration and catalyst that moved them to take action. For each woman, it was different. Some were motivated by years of experience and the seed money that enabled it to happen; others launched out of a financial or emotional need.
The common ground all these entrepreneurs shared was financial success and the gratification of creating something larger than themselves. Here are a few excerpts of their experiences:
Rachel Ashwell, founder of Shabby Chic
Ashwell left school at age 16. She separated from her husband in her mid-twenties–with two babies under the age of 2 to support. These circumstances drove Ashwell to take a chance and start a retail business–Shabby Chic. With her babies by her side, she scouted flea markets for items she could refinish. Her pieces became an instant hit in her California store. The rest is history. Her company has since expanded to include a national line of slipcover furniture, bedding, home accessories, a TV series, design books and a line of home furnishings called Simply Shabby Chic sold exclusively through Target stores.
What Inspires People to Startup? [Entrepreneur]
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Inc.com: Anyone who does business online worries about how to boost Web traffic. But traffic is only part of the story. Equally important is the conversion rate – the percentage of customers who actually buy something. On average, companies report that only 3 percent of Web surfers actually buy, according to a survey by Shop.org, a division of the National Retail Federation.