Categories
Sales & Marketing

Top 10 Benefits of Outsourcing Digital Marketing that Improve Sales

Accelerating growth is one of the prime aspects on every business leader’s agenda. And looking for new opportunities is only natural in order to inch closer towards the desired growth. One such gate of opportunities is the domain of digital marketing. Flooded with endless possibilities and an equally remarkable flexibility in terms of ideas and methods of execution, digital marketing is indispensable for every business today. Digital marketing improves ROI, boosts your reach and targets the exact customer base that you need.

However, these infinite possibilities and opportunities may also make digital marketing quite overwhelming in more ways than one. This becomes more of a problem when a business decides to not rely on external support or expertise. In that case, failure and chaos become inevitable. 

The Solution: Outsourcing Digital Marketing 

When we compare in-house strategies with outsourced digital marketing, the latter is a clear winner. Why? The pay-off is better, the threats are lesser and the comforts are more. After all, time is a precious commodity and we all seem to be running out of it if you look close. Irrespective of how big or small your business might be, it requires a team that would make it possible to optimize all that available time in the most productive ways. This is where outsourcing comes into play. It brings in a fresh perspective, new techniques and a load of new possibilities to make your campaigns a success while simultaneously allowing you the luxury of more time that can be spent on focusing on other key areas of your business. Let’s take a closer look at how you can better keep up with the latest digital marketing trends if you take the outsourcing route. 

  1. Access to the Best Industry Experts

When you outsource digital marketing, you can enjoy access to an immense pool of experts in the area, all around the globe. Since you are no longer limited by geographical boundaries, it automatically makes things easier. Professionals in the area are already aware of how to achieve results that you are expecting. Their experience makes it possible for them to handle your projects with utmost efficiency. 

  1. No Administrative Hassles

When you approach a digital marketing agency, you don’t have to worry about payroll and employee benefits. The concerns of non-performance can also be put to rest when it becomes the responsibility of your hired agency or organization to ensure output. You are basically making an expert to get the desired results more efficiently. And it is certainly more cost-effective than hiring a full-time in-house employee for the same job. 

  1. Better Consistency and Professionalism

Consistency is one of the keys to successful digital marketing. So, if your in-house employees keep taking multiple days of leave repeatedly, it could become a problem for you. Or a massive internal event may throw everything else off track. Outsourcing can certainly help get rid of all these issues. That is because even if you are not working on the same project due to other priorities, your digital marketing experts would still be taking care of business. 

  1. Better Structure 

When you outsource your digital marketing to the right agency, they tend to have a more balanced structure. You get a full team of art directors, copywriters, designers, illustrators, web developers and so on, working on your marketing round the clock. There is an equal distribution of work among the specialists and set deadlines which further ensure a better quality of time and a faster turnaround time.

  1. Better Innovation

When members working on your team sit together to brainstorm ideas and their best execution, it boosts up the chances of yielding desired results in terms of creativity, novelty and effectiveness.  

  1. Access to the Latest Technology

Your in-house marketing department is highly likely to be technology-deprived or at best, be an assortment of incompatible marketing technologies that can render even the best ideas hopeless. There are over 4000 marketing technologies waiting to be explored and outsourcing can make it way easier for you to access the same. A performance-based overseas company that can ensure the right guidance to your marketing strategies coupled with implementation service and support can add immense value to your business. 

  1. Ability to Focus on the Core Areas of your Business

If you wish to keep your marketing processes separate from the core of your company, outsourcing services can be all the more helpful for you. It allows you to play around with better ideas and develop better strategies that are independent of the company’s other processes. With the right information and access, it becomes extremely helpful to focus on all areas of the business equally and in way better ways than ever before. 

  1. Improvement in SEO

SEO is a highly specialized job that requires dedicated experts working on it independently. When you outsource your digital marketing work, you are improving your chances of getting better SEO for your website too. That is because digital marketing and SEO often go hand-in-hand. 

An All-Round Approach to Digital Marketing

  1. Higher possibility of beating competition

Outsourcing further makes it easier to beat online competition. The amount of time and expenses required for setting up an in-house digital marketing team can be invested more wisely in exploring options across the globe that are reliable, experienced and established in their areas of expertise. You get to enjoy more transparency and a more 360-degree digital marketing approach that includes maintenance and development of strategies, campaigns, websites and other digital products that may have been a crucial part of your marketing move. 

  1. Better reach and visibility

Outsourcing broadens the possibility of increasing traffic, improving brand awareness and ultimately, sales. This is achieved as your visibility increases across multiple digital marketing and advertising platforms. In other words, a global reach is what you need for a better push to business. 

It is important to choose the right organization when you want to outsource digital marketing. The idea is to get better results at justifiable prices. So, a thorough look at their portfolio, credibility and hiring models is crucial. Besides, the larger and more competent your team is, the higher the chances of success. Outsourcing ensures this by removing boundaries and biases in terms of knowledge, trends, resources and so on.

Author:

John Tie
Digital Marketer & Content Strategist
www.virtualemployee.com
Categories
Operations

How to Move An Office Without Losing Productivity

Some companies move an office to lower operating costs or increase revenue, while others look for new clients, markets, or staff. Moreover, companies focus on reducing employee turnover by improving work-life balance within their team but also on increased efficiency as a result.

However, the process of office relocation is a challenge in itself. Avoiding reduced productivity during the transition to new office space should be a concern of every good manager. After all, moving an office includes much more than the simple relocation of furniture.

What does it take to move an office?

We are continually witnessing that business growth often leads to an office or headquarters relocation. One of the ways to handle rapid business expansion is to analyze thoroughly. Even though companies differ in size, they all follow a similar routine during relocation.

Essentially, it is just another project, although one that involves the whole organization. A successful office move is based on the hope-for-the-best-plan-for-the-worst rule and relies on proper

  • Moving strategy
  • Budgeting 
  • Communication

Moving strategy

First of all, you and your team need to make a comprehensive moving checklist, timetable and set up a budget. Moving strategy involves a lot of planning, so make sure you start well in advance. To move an office smoothly and avoid reduced productivity, you need to ensure that you put everything in order before moving day comes. Compiling a detailed inventory, communicating clearly, contacting utility and service providers, scheduling tasks and coordinating teams require significant additional effort. However, it is feasible.

You must prepare your new office before the moving day comes. If there is anything you need to fix or modify, you should do it before the first boxes arrive. Consider relocating departments one at a time from least to most significant for the business. Once your new office is fully functional, move the key department swiftly. The best time to conduct office relocation is over the weekend or after working hours.

Experts rely on experts

Only those who comprehend the complexity of moving an office understand the need to delegate a part of the relocation to experienced professionals. No matter how big or small your business is, consider relieving your employees of tasks such as packing, labeling, and unpacking. It will make the stressful time of office relocation pass smoothly, without serious disruption of work.

There is at least one moving company in your vicinity that has expertise in commercial relocations. Don’t hesitate to ask for assistance. After all, every company with its best interest in mind hires people who know what they’re doing. 

Moreover, consider renting a storage unit for the items you’re not ready to dispose of yet. The good news is that many moving companies offer short- and long-term storage services, as well. Additionally, while an archive is a necessity, you don’t need to clog your new working space with documents you rarely use. A nearby storage facility that is available to you 24/7 is the answer.

Setting up a moving budget

Poor budgeting, in general, is one of the bad habits that can ruin a business, so make sure to plan your relocation budget in detail. It should start with the selection of the most suitable moving company. Asking for several moving quotes is not sufficient. Hence, ask the movers to send their estimator to your current office if they do not offer it themselves. That is the only way to get the most detailed moving estimate. 

To save on the moving costs, consider what is worth moving to the new office space. If it makes financial sense, buy new, modern, ergonomic furniture, higher quality electronic equipment, and newer software. It will improve your team’s job satisfaction, efficiency and, thus, productivity. Moreover, you can sell some of the old office furniture over time or donate it for the tax return.

Communication strategy

Setting attainable goals before your team is only one of the secrets that drive entrepreneurial success and the same applies to the project of office relocation. The only way this goal can be achieved is through clear and timely communication with employees, business partners, and clients. A vast number of smartphone apps for business communication helps you to get in touch and share files with employees if they need to work from home for a while.

Most importantly, employees should know the details about office relocation well in advance. Not only because they might be tasked with additional duties but because it’ll affect their regular work routine and everyday lives. Also, designating additional tasks to workers without proper reimbursement inevitably leads to reduced productivity

A business doesn’t solely rely upon employees. The public should know about the office relocation, as well. Suppliers, customers, clients, business partners, and other stakeholders must know where and when to find you. In the era of e-communication, that shouldn’t pose an issue.

Make sure there is a banner on your home page, that you post on your social media accounts about the imminent move, and send newsletters and/or emails to all parties. Finally, put a good old sign on the entrance to your office with your future address and contact details.

Employees: motivation for relocation

The most important aspect of office relocation are employees affected by the move. Moving within a city is disturbing workers significantly less than a cross country move. However, company management should take every detail into account.

What usually worries employees are commute options and time they need to get to and from work. Moreover, lower productivity is often a result of poor motivation. There are many ways to stimulate and reward your team. A one-time raise, an extra day off, team building or gift cards, it is up to you. 

Companies should have ready solutions before the problems even arrive in the form of disgruntled and disappointed employees. Once again, we stress the importance of timely communication. Well informed workers who are motivated and encouraged to voice their concerns are the core of every successful business. Not only during an office move.

Stella Myles is a team leader at an international corporation and a guest blogger on mod-movers.com with topics regarding corporate culture. She thrives in a multinational environment she works in and enjoys sharing her experience with others.

Categories
How-To Guides

How to Prepare Financially for a Career Change

Are you ready to make a significant shift in your career path? If you’re considering jumping ship from your current job to find a new position, you’re not alone. According to the Bureau of Labor Statistics, median employee tenure was 4.3 years for men and 4.0 years for women. However, switching jobs comes with risk — and fears about financial turbulence have stopped many professionals from going after the career they want. Fortunately, there are preventive measures you can take to manage your money before you make that career shift. The chart below breaks down the average number of years that people are employed at certain ages. This chart implies the trend that people are more likely to change careers when they are younger. The reason for this can be attributed to the fact that it is easier to change careers when you are younger due to less financial responsibility. It may also be attributed to the fact that people become more satisfied with their career as they become more successful and experienced in their chosen field.   

Keep the following strategies in mind:

  1. Keep tabs on your spending

Before you make the switch, consider the current state of your finances. How are your monthly expenses faring against your budget? If you’re spending unnecessarily, you can pivot that money flow into a savings account that functions as a financial cushion during your career shift. 

It’s important to know where your money is going each month, then set goals around your finances moving forward. If you don’t already keep close tabs on your spending, consider downloading a budgeting app or printing out a monthly financial calendar that you can use to set and track your money moves.

By keeping yourself accountable through actionable financial to-do lists, you can better avoid frivolous spending during times of transition. 

  1. Understand the Financial Impact of the Switch

You need to be realistic about what a career change might mean for your wallet. Is the pay range at your planned position higher or lower than your current income? If the pay rate is lower, will you be able to maintain your current lifestyle? In addition, will your new job require further training or credentials? It’s important to factor in the cost of furthering your skillset in pursuit of your new career. Check out sites such as Salary.com to determine the average pay range for the position you’re pursuing, and do the math on how your expenses might change. 

  1. Build a Rainy-Day Fund

If you don’t already have an emergency savings fund, it’s time to start one. Most financial experts recommend saving up at least three months of expenses; if you find that the job switch wasn’t the right one, you’ll still have money to fall back on. 

  1. Supplement Your Income

If you’ll be dealing with a few weeks without a paycheck during your transition, or if your new role will pay less than your current, consider picking up a side hustle to supplement your income. The freelance market is booming, 36% of the population report that they’re involved in the gig economy. If you’re interested in supplementing your income, you can find freelance work through sites such as Upwork.com, GigGrabbers.com, or Fiverr.com. 

  1. Don’t Touch Your Retirement Savings

Your retirement savings may begin to look very tempting, but don’t drain your account to finance your career change. Pulling your retirement savings out early means dealing with significant tax consequences, and you’ll also negatively impact your long-term retirement goals. 

Preparing your finances for a career change can ease the stress of a job overhaul. Keep the above tips in your arsenal and set yourself up for success in your professional and financial life.

Categories
Online Business

Thriving eCommerce Trends That Will Shape the Industry in 2020 and Beyond

Ever since the expansion of eCommerce back in the 90s, it was clear to everyone that this particular form of transactions will forever change how we think about trading. Fast forward 30 years into the future and you will find a world in which 96% of US citizens have made an online purchase at least once in their life, 80% of them in the last month alone. With how things are, it would be foolish to assume that eCommerce hadn’t undergone some tectonic changes to evolve to this point.

But the world of online trading is ever-growing and ever-expanding, which means its evolution is still on. Let us take a look at some of the most important trends that will shape the industry in 2020.

Every user gets a personalized experience

If you take a look at a recent study published by Accenture Research, you will see that 43% of US consumers are more likely to opt for the companies that offer them personalized purchasing experience. These numbers are to be expected – people like to feel special. It is important to point out, however, that we are finally living in a time when this beneficial practice can be successfully emulated in the online environment. Machine learning, advanced analytics and big data are all the tools that can be employed to deliver our customers timely, relevant and personalized content.

Devices becoming dominant trading tools

When we think about online trading, we imagine a rather clunky process that requires several necessary steps that are the easiest performed in the desktop environment. Mobile devices were predominantly reserved for emergency situations. This year, when it`s safe to say that nearly half of all purchase decisions will be made on mobile, we can say the tides are slowly turning in favor of these devices. The causes of this development are numerous but we can single out the fact that most of the contemporary trading platforms are built around the needs of mobile users as the strongest contributing factor.

The expansion of online B2B market

For most of its decades-long history, eCommerce was considered to be something that unravels between businesses and customers. The examples of B2B transactions were always present but never frequent. This trend is undergoing a gradual change, and not only that – the list of products that are entering the global B2B eCommerce market is growing with each passing day. For instance, these days you can easily buy quality oilfield equipment with nothing more than a couple of clicks – a transaction that was hard to imagine just a couple of years ago.

Multi-channel trading

If we take a look at recent research conducted by Harvard Business Review, we can see that as much as 73% of participants have used multiple trading channels to perform shopping. As you can expect, this number is only expected to grow in the following year. But, what does that mean for the expanding eCommerce landscape? Well, one of the obvious developments we can expect to see is that retailers will stop putting too many resources in one trading channel or another and instead, invest their efforts in building comprehensive omnichannel trading environments.

The evolution of AI assistants and chatbots

In 2019, we’ve seen AI making a true invasion of the eCommerce industry. This year, the technology behind it is expected to become even more accessible and affordable. We can expect to see a growing number of small businesses using the services of chatbots and AI assistants. If we had to put this into numbers, we could resort to research published by Zendesk which says that 85% of customer interactions in the online environment will be performed without any participation of human agents. Of course, this is only a projection – this number can turn out to be even higher.

Fast delivery

The eCommerce industry is not an isolated world that exists entirely in the online environment. Its efficiency depends on a number of different real-life factors with delivery being probably one of the most important ones. The good news is that these ancillary services are undergoing an evolution of their own and reaping the benefits of developing technologies both in terms of effortless management and the very process of delivery (e.g. the rise of drones). With how things are, the time for local deliveries could be cut to mere hours.

The untapped potential of emerging markets

All of the things we’ve covered above only speak in favor of online commerce. With all these positive factors at its side, the eCommerce industry will become leaner, more efficient, and continue to grow. But keep in mind that in spite of working 24/7, the online market services only a fraction of the global population. Some projections say that up to 3 billion consumers will get access to the internet in emerging markets like Brazil, China and Africa by 2022. The first effect of this global expansion will be felt in 2020. 

As we can see, although it is more than firmly established, the eCommerce industry is far from stale. On the contrary, exciting new developments are occurring seemingly on a daily basis. Tracking these developments and using their benefits is the only way aspiring businesses will be able to remain competitive in the contemporary global market.

About the author: Lilly Miller is a freelance writer, who focuses on the latest business trends, commercial design, and environmental issues. She also loves to experiment on daring new home decor trends and write about it as a regular contributor on Smooth Decorator. Settled in Sydney for the time being, Lilly shares home with two loving dogs and a gecko named Rodney. You can find her hanging out on  Twitter.

Categories
Teamwork & Leadership

Servant Leadership: 9 Ways to Be a Better Servant Leader

After a long week at work and a late night serving curry and clearing tables at a BBQ we had hosted for our students, it was 9:30am on a Saturday morning.  I was at the airport collecting some colleagues (that I’d never met before) who had flown into town from another campus for an event that they needed a lift to, 214 km away, off-road.

Your taxi is here!” I happily chirped as I loaded their suitcases into the back of the car.   They thanked me graciously and we talked for the next 3+ hours as we bumped and jiggled along one of the most beautiful typically-deep-red Australian outback tracks to a remote Aboriginal community.  

As we rocked up to their destination, one asked “so what did you do to deserve having to be the driver for trip like this? What’s your role?”.  

“Oh I didn’t have to” I answered; “I’m the Head”.

After overcoming the initial mortification at having not recognised me in my casual ‘Saturday rig’, my guests became incredulous.  “But you’re the most senior role here; why didn’t you send a driver?

Well because I can drive, and it’s an honour to be able to serve you”.  

Great leadership is about service.

Now of course, you don’t have to give your colleagues a 428km round offroad trip to be a great servant leader, nor does giving somebody a lift constitute as great leadership service.  There are many ways to serve others as a leader, and that paradoxically elevate us further as a leader in doing it.

In this article I will share with you some ideas of what servant leadership is, some servant leadership theory and servant leadership examples.

Traditionally, the stereotypical concept of a leader has been of an authoritarian figure.  One who stands ‘up front’ and ‘on top’ (autocratic leadership), calling the shots, giving the orders and telling people where to go, what to do and how to do it.  

In this traditional leadership style, ‘The Boss’ is someone who gives the whole team one thing in common – being that somebody that they can all hate.  

The autocratic method of leadership ensures that leaders get hated for the decisions they make, the tasks they delegate and hated just simply because they are the boss.

But it doesn’t have to be like this.  

It is actually very hard to hate a person.  It is their behaviour, how they make us feel or what they represent that we actually hate.

But as a leader, that puts us in a constantly conflicting position – because we have to provide direction, we have to assure organisational outcomes, monitor performance, keep accountability and deliver information that people may not want to hear – all of which involve the potential pitfall of making people feel like they are being told what to do, managed, controlled and monitored.  Not exactly the ingredients for getting onto people’s Christmas card lists.

As a result, many leaders find themselves facing a crisis, in a position of either doing our job (and making our people hate us) OR, keeping everyone happy and failing our organisation by avoiding being seen as ‘bossy’.  It this what leadership comes down to?!

No.

There is another way.

A way that allows us to actualise the mission of our organisations, to meet and even exceed our objectives.  A way that allows us to do this in a way that empowers our people AND that engenders the greatest level of mutual understanding and collegiality between us and our team.

It’s called ‘Servant Leadership’.


“servant leaders have a particular view of themselves as stewards who are entrusted to develop and empower followers to reach their fullest potential” (Sendjaya)

What is Servant Leadership?

Servant leadership, coined by Robert Greenleaf in the 1970’s, is a philosophy that centralises the staff and community that the organisation serves as the leader’s primary priority. It’s about enhancing the intrinsic motivation of our people, leading ethically, with wider social responsibility in mind.  It is a people-centred, moralistic, equitable form of leadership.

It is all about sharing the ‘power’ that your role has within the organisation and focuses on the leader’s role as being one to serve the people, instead of the people’s role to serve the leader.


“It is the leader’s role to serve the people, instead of the people’s role to serve the leader”

But before Greenleaf’s writing on the topic, concepts of servant leadership have come up throughout history, especially in religious texts.  In the Bible, Jesus Christ himself washed the feet of his disciples (his ‘followers’) to show them that he considered himself as equal to those that he led, that he cared for them and put their needs before his own.

 


  1. Giving is receiving

This has always been a guiding principle for me and was one of the keys to my rapid business success prior to taking on an Executive role at a university.  

I taught business owners that in order to lead in their industries, it was critical that they generously gave away their best-kept secrets without measure – that the more they gave freely, the more they would get back.  

The more they served their industry and their market, the more business they would get.  

The more they gave people something to thank them for, the more successful they would become.  

I encouraged aspiring professional speakers to speak for free if they wanted to get paid for it one day, and to keep doing it for free even when they were getting paid for it.  

I encouraged educators to provide free workshops and give away free mini-courses.  

I encouraged authors to write for free and give away their books – as all encapsulated a service to their industry and its people, rather than a marketer who wanted to take from it.

It works.

Just like a bank account – the more you deposit, the more you accumulate. People who could never afford you will get to experience you for themselves, they will recommend you and save up for your next offering because the first taste was so good.

Many found this a hard concept to grasp. They would ask me things like ‘but Sarah, if I give all of my information, knowledge, IP and secrets away, surely I’ll lose my business?’.  

I would reply ‘But if they don’t know that you have it then you won’t get their business anyway.  If people get to see for themselves that you acquire the information, skills and knowledge that they need, then they won’t need you to convince them to trust that you have it – there the battle is over’.

For me, I could (and still do) always see two types of people when it comes to service and leadership:

  1.       I will serve the people when I am their leader (I serve because I lead)
  2.       I will become a true leader as a result of my service to my field (I lead because I serve)

The first type of person is considered as having a goal-oriented motivator of service – there is a motivation behind their wanting to serve.

They come from what I would call a ‘leadership ambition’ standpoint – that they desire to lead and service is a by-product of leading or a means to get there.  And therefore the only reason they serve is to gain the result of leadership.

These people often too believe that they will only have anything of real value to give ‘if’ they become the official ‘leader’.  As long as they do go on to serve, this is not an inherently ‘wrong’ mindset, but it will be harder and slower to get there and they will run out of motivation to continue serving once they get ‘there’.  

It also misses the point entirely that you don’t have to be a leader to serve others; AND that serving others is in fact what makes you into a leader – and keeps you as one.

The second type mentioned above is the person who I always see succeed – what I would call ‘the leader by nature’.  They are not driven to serve by a desire to lead, but instead, naturally, are followed by others due to the service they provide so selflessly.

Inside the workplace, the same concepts apply – leaders are afraid that sharing with their team powerful information like budgets, income, annual objectives, implementation plans, strategic plans, staffing models, operational plans etc – that they will have no power, control or authority left.

But the absolute opposite happens.

The more that people feel like they know ‘what’s going on’ and that you care, the more they feel part of the organisation and therefore affiliated to the mission you are serving.

Share your power, knowledge and information as much as possible – not for the purposes of showing people how clever you are, or how much power you have – but instead to genuinely empower them with it.

Sometimes the true leaders in an organisation – that is the one who the majority trust unquestionably, feel like they have their back, listen to, seek advice from, consider to be the influencer and admire; are not always the ones with a formal leadership job title.  They are the ones who intentionally, or naturally, serve others most.

  1. Raise better people

But servant leadership goes deeper than that.  

It’s not just about serving our people so that they can better serve our customers.  

It’s about serving them so that they can become better people – and better servants in the world itself.

Our role as a servant leader is to serve a future of opportunity to our staff – not just within the organisation but for their lives.  

Do we provide them with opportunities to do their life’s best work?  

Do we give them opportunities to grow as people, to learn and develop?  

The freedom to make mistakes without fear but with enthusiasm and support?  

Do they flourish in our workplace in that as the time they serve passes, they become more skilled, wiser, autonomous and better servers themselves?

Joe Iarocci, author of ‘Servant Leadership in the Workplace’ suggests that servant leaders have 3 key priorities, where people development comes first:

  1. The personal and professional development of your people
  2. The development of a workplace culture of trust
  3. An organisation that measures and achieves its results

Here are 7 other examples of servant leadership in action:

  1. Commit to good stewardship

Good stewardship in its simplest definition, is taking care of, or looking after something.  However it also has a more theological definition that denotes that we are responsible for the world and must take care of it for our future survival.

Being a good steward means ensuring the future vitality and wellbeing of our people, our organisation, our wider community and the planet.  

It also means strategising the assurance of the sustainability and operations of our organisation, financially and in regards to all of our other resources.  

Our leadership roles are only temporary, but we must see our service as part of a life-long legacy.

We live in an ever-changing world and it is our duty as servant leaders to be good stewards by constantly adapting and changing for the good of the future vitality of the organisation we work for and the community in which it operates.

  1. Our success is others’

Servant leaders measure their success not by their own achievements and accomplishments, but instead by those they are serving.  

In the education sector, this is an easy concept to understand as the translation is fairly literal – if our students are passing their exams, we are doing a great job.  

However, this can be harder to conceptualise in other industry workplaces.

Use your organisation’s’ overarching strategic plan to create a detailed implementation plan that guides your team towards clear, specific and easily achievable tasks that they can move towards weekly – giving them frequent opportunity for a sense of accomplishment.

Find ways to show them how achieving these micro wins is leading them to achieving results that goes far beyond the duties on their job description – that they fulfil a much bigger mission, and have positive impacts far beyond the goals of the organisation.

Scour the internet for awards that you can nominate your team for – and give yourself a goal to recognise all of your top achievers with some kind of internal award or external award nomination.

I also encourage my staff to anonymously send me feedback (via an online form) to praise their colleagues, so that I can celebrate them on behalf of the organisation.  

As servant leaders, there is no success that isn’t that of our teams.  

  1. Awareness and foresight

It is critical as a servant leader that we have strong self-awareness to ensure that we recognise how our own behaviours, words and ‘energy’ affect those around us, and the humility to correct ourselves as we go along.

Servant leadership demands that we have the emotional intelligence to notice how our people are really feeling behind both good and bad physical behaviours, so that we can help them.

We must show awareness and remain attuned to the subtle underlying cultural heartbeat, sensing people’s feelings, moods, body language and verbal language used, to pick up on emerging trends and adjust the course as necessary to keep everything and everyone on track.  

We can often critique the ‘jungle drums’ in an organisation (you know, that invisible vine of gossip that spreads ‘Chinese whispers’ through every department and that you are constantly trying to correct?!)  

But it can also be a fantastic source of information – not literally (as the facts are usually wrong), but what people are whispering about can give us insightful clues to ways in which we can help and serve our people and the organisation.

It is also critical that we use all of this information as well as anecdotal, intuitive and measurable from our locality, our industry and the wider global trends, to have the foresight to serve further – to ensure that we can take action for the sustainability of the organisation, to ensure the continued growth and skills acquisition of our workforce to maintaining currency and demand in their roles and to know where and how we could be serving further for the good of all for the future.

  1. Be relatable and show empathy

Greenleaf believes that one of the first steps to becoming a servant leader requires us to be somebody that our staff can relate to.  

However this is challenging when or if our staff see us as above them, more powerful than them or simply unapproachable.

Having empathy means understanding and sharing the feelings of another.

We should not condemn people in pain, anger, frustration or who act hastily or make mistakes.  Instead, it is our role to understand the humanness of these responses, help our staff to overcome them, provide and implement the solutions to stop it from happening again and then provide them opportunity to heal.

It is also our duty as leaders to foster relatability through empathy.  This is, to help them understand that not only do they have feelings, emotional reactions and humanness that must be acknowledged, respected and cared for, but so do we too.  

It is incredibly easy for our staff to see us as some kind of inanimate machine that operates solely on coffee-fuel and policies.  

We are all human beings who need love, compassion and understanding.

  1. Don’t be a martyr

Many leaders sacrifice their own wants and needs for the good of others daily – those who have children are also a classic example.  

Leaders often do it behind the scenes, taking the bullet from their own senior management on behalf of their team, or taking the bullets from their team on behalf of their senior management; working many unpaid hours attending events, pulling overtime and working through lunch breaks to ensure wages get paid and contracts get awarded to keep staff employed.  A little self-sacrifice is required to get anything in life – it’s all part of the balance and is part of being a servant leader.

However, there is a big difference between self sacrifice and martyrdom.  Serve because you enjoy it, because it’s your calling and because it is the right thing to do.  Don’t serve out of the neediness for attention and sympathetic acknowledgements of ‘how hard you work’ – that’s not servant leadership, it’s being a martyr.    

  1. Inspiration, spiritual and transformational beings

Being a servant leader is easier for those who can relate to spiritual and creative conceptualisation.  

It requires a futuristic, optimistic, inspirational outlook that believes in the good of the giving of service and gets joy purely from that alone – but also believes that it ultimately leads to transformational outcomes – for the future of those that they serve and the ripple effect of ‘service that will come from those people later on too.  

Servant leaders are innately philanthropic, have a ‘global’ cognitive processing system (that is, they see the much bigger picture) and do not require the acquisition of immediate results in order to ‘know’ that what they are doing is of value.

Servant leadership is about seeing what doesn’t yet exist and contributing all that we have, are and can do in order to support it’s actualisation.  It’s about conceptualising a greater future, translating it into practice and inspiring and persuading others to join us in the service of that mission.

  1. Build a community

The servant leader believes in the greatness of each individual as much as the greater power and impact of their collective greatness – and that means building communities.

As Maslow tells us, a sense of ‘belonging’ is a critical component of our basic human needs.  Therefore, as a servant leader creating a sense of community, regular ‘communion’, coming together, collegial trust, familiarity and communal safety, is another major responsibility of ours.

People can attain a sense of community by first being given the opportunity to build rapport and know each other outside of their immediate duty-related requirements – such as staff get togethers and activities.  

But this sense of community, belonging and grows when there is a shared meaning, purpose or mission behind getting together.  It can be a s small as raising money for a charity they all agree with supporting, to contributing social change in your community or the goals that your organisation is working towards at a mission level.  

Find ways that you can help your team come together to be a part of something bigger than themselves, to find the commonalities between their most seemingly opposite colleagues and to find shared passions and values that they each stand for.  

The power of one is multiplied when there is togetherness – as a servant leadership, we are the thread to bring and hold them together.  

Never stop serving, and you’ll never stop leading.

Contributor name: Sarah Cordiner

Contributor website: www.sarahcordiner.com