Categories
Home-Based Business

Why You Should Start a Home-Based Information Marketing Business Now

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Article Contributed By Robert Skrob
After becoming burned-out as a business consultant who was maxed out on time, I determined that I would never significantly increase my income without taking on additional clients. This meant I had to hire more employees. Realizing that I had neither the time nor energy to make that happen, I looked to the business model many information marketers attribute to their success: Do the work once and get paid many times.
You see, info-marketers have the unique ability to sell products that create recurring income.
Unlike Traditional Businesses, Info-Marketing Business Can Run Without These Three Things:
1. Continuous manual labor
2. Constant interaction with customers
3. Employees – except possibly a virtual assistant
Here’s why.
Info-marketers put a lot of work into creating info-products such as DVDs, books, e-books, CDs, magazines, websites or teleseminars. They do a very good job at creating advertising and marketing programs to support sales. Then, they sit back and make continual profits from these products.
By creating additional similar or complimentary products and services, info-marketers are able to use their existing customer bases to generate more revenue. People who buy information products are much more likely to hire that person to perform additional services such as copywriting.
Quite simply, like other successful info-marketers, having your own published information product makes you the obvious expert. It shows the customer the complexity of the services and the special ability you have to perform them. The only possible conclusion for the buyer is that he should hire you when he needs help with his business or hobby.
What Happens When You Go From Consultant to Info-Marketer
Today, that formerly burned-out business consultant no longer exists. I am now the owner of a successful association management company that provides coaching, marketing, consulting and copywriting services to info-marketers. I am also the co-founder of the Information Marketing Society and author of Start Your Own Information Marketing Business, an easy-to-follow manual that offers steps to building a successful info-business from the ground up. The book features 12 experts in the field of info-marketing who are considered to be some of the most successful in the industry. The group’s compilation of tips is today’s go-to manual for newcomers in the industry who strive to start a successful and lucrative info-marketing business.
The book offers helpful advice such as how to diversify your info-marketing business, and how to turn info-products into money-generating tools that drive million-dollar home businesses.
The info-marketing business is so diverse there is literally something for everyone. Whatever your expertise is regardless of your age or education, if you can name a topic, there is a market for creating an information marketing business. Take action and start your own information marketing business.
Robert Skrob, President of the Information Marketing Association teaches burned-out business owners and consultants how to build 6 and 7 figure income information marketing businesses simply by creating products once and getting paid many times over. Now you can get his FREE Video revealing how 5 info-marketers easily created fast-selling products & how you can too. Get free access now at http://www.infomarketingstartup.com

Categories
Newsletter

BIZNESS! Newsletter Issue 73

BIZNESS! Newsletter
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Cover Story
The 3 Secrets Of Team Motivation
Do you want a highly motivated team who don’t take time off work, don’t keep looking for other jobs and make a positive contribution to your business? If the answer is “yes,” then there are three steps you need to take with each member of your team. Step 1 – Spend some quality time. I didn’t say “quantity time” I said “quality time.” One or two minutes of quality time on a regular basis are far more productive…..
Continued in BIZNESS! Newsletter Issue 73 >>>
Top Stories From CoolBusinessIdeas.com
– Spacious Garage
– Whats Your 20
– Out On The Streets With The GPS Treasure Hunt Game
– Attention Seeking Billboard
– La La La Laser Music
– Fashion Provides Retail Theatre
– Salt Sauna
Continue reading these top stories in the BIZNESS! Newsletter >>>
Top Stories From GetEntrepreneurial.com
– 15 More Ways To Take The Stage And Sharpen Your Public Speaking Skills
– Surround Yourself With Quality Relationships
– What You Can Do About Managing Your Budget
– 10 Tips For Business Success From A Woman Entrepreneur Who Makes 1M Selling Photo Guest Books
– The Incredible Power Of Beliefs
– Leveraging Your CRM System For Client Relationships
– Advantages & Disadvantages Of Owning A Franchise
Continue reading these top stories in the BIZNESS! Newsletter >>>

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Categories
Entrepreneurs

Failure IS an option!

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Article contributed by Karen S Sieczka
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all. –Edward de Bono
As entrepreneurs, we have all failed at one time or another. An idea doesn’t pan out, a deal falls through, we get rejected by an important client, things don’t turn out as expected. We feel disappointed and sometimes we even feel hurt. Often, we want to throw in the towel. When this happens, we need to remember failure is an important part of the process of building success.
Failures can become turnarounds. Lee Iacocca brought the failing Chrysler company back from the brink of extinction in the 1980’s. Harry Truman failed miserably in many business ventures before becoming president of the United States. If these two had given up when things were tough, their names would be lost to history.
You probably know who James Dyson is. He is the guy who invented the extremely successful and popular bagless vacuum. It took him over 5,000 tries to get his design right but he used each failure to make improvements and move closer to his desired end result. We wouldn’t even recognize his name if he had thrown in the towel after the 10th failure or even the 4,999th failure!
Everyone knows who Colonel Sanders is. He concocted the secret herb and spice recipe that made the most famous fried chicken on the planet. He was rejected over 1,000 times before someone thought his recipe was finger licking good.
Look at the Wright brothers. How many times did they have to regroup before their airplane left the ground? Look at Google founders Larry Page and Sergey Brin. They didn’t wait for the perfect search algorithm. They started the company and then refined the process as they went along.
Thomas Edison was known for the incandescent light bulb and first recording of music on a wax cylinder. He and his colleagues tried thousands of experiments, some miserable failures, some partial failures, some successes, but each attempt, each process brought something to the table, and sparked an idea or brought them closer to a solution for another puzzle.
Read biographies of famous people. Even among the most successful, most have felt the sting of miserable failures at one time or another. How did they react and move toward success? Focus on how they learned from the mistakes and moved onward and upward. How can you apply these lessons to your own life, career, and circumstances? Ponder this: do you accept defeat when something goes wrong or do you regroup and try again? How persistent are you?
You have to accept failures are part of the success experience. Mistakes often become the next great innovation. Vulcanized rubber was a mistake. Microwave oven technology was created by accident. Penicillin was the result of a failed experiment.
To be successful, you must reconcile with the possibility of failure. Being successful involves taking risks, and the possibility of failure, ridicule, disapproval, and disappointment. Be courageous. Everyone makes some mistakes. You may never figure out all the outcomes before you plunge into a project. So what? Do it anyway! If it fails, learn from it and try again!
Karen S. Sieczka is a training consultant and founder of Growing Great Ideas.com. Her latest training program is Growing Great Ideas: Unleashing Creativity at Work. The program generates ideas, enthusiasm, and teamwork and can be customized to address particular organizational issues or challenges. This article was excerpted from the Growing Great Ideas: Unleashing Creativity at Work book, now available at LULU.com for download or print version.

Categories
Franchise

How Much Does a Franchise Cost?

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Article contributed by Don Daszkowski

How much does a franchise cost? Of course the cost of obtaining and starting a franchise depends on several variables. For instance, the type of industry, size and location are some of the differentiating factors. However, there are some basics that you could keep in mind if you are contemplating becoming a franchisee.

First of all, you will usually have to pay a franchise fee, which averages somewhere between $20,000 and $30,000. However, the fee could be less than $10,000 for businesses such as mobile and home-based businesses, or in some cases could possibly cost $100,000 or more. A few examples of these more expensive franchises include building maintenance businesses and some types of athletic training facilities.

Since you are gaining the advantage of taking part in an already recognizable business name, and usually ongoing support from the franchisor as well, franchisors typically stipulate that a potential franchisee meet other financial requirements. A predetermined amount of readily available funds that are not borrowed is usually a necessity as well as a certain net worth. In order to pay for ongoing expenses that are not covered by revenue you will also need a guaranteed amount of working capital. Depending on the type of business, it is important that the working capital cover a particular length of time, ranging from a few months to possibly two to three years until the business is in full swing. The franchisor typically provides an estimate of the amount needed.

Besides the franchise fee, other upfront costs could include professional fees such as legal and accounting services, insurance, and operating licenses. Employee training, inventory, and equipment are usually part of the startup as well. Also plan on, rent and possible leasehold improvements, and other costs involved in setting up a retail location including the purchase of fixtures, signs, and landscaping. You may also incur grand opening and initial promotional expense to get the business going.

Keep in mind that many times a higher initial investment does not necessarily mean a higher return. Often times franchises can be started with a total initial investment of less than $200,000 and sometimes even less than $50,000. Some home-based business such as handyman franchises and marketing franchises provide a decent return with little upfront cash.

Ongoing, you will need to be prepared to continuously pay royalties to your franchisor, possibly 4 to 6 percent of your revenue. Also, insurance (liability and health), inventory, and equipment maintenance would be continuous expenses. Of course, there will be employee salary and benefits. Additionally, you may be required to pay into a national advertising fund.

Before making a decision on a franchise, it is important to obtain from the franchisor a copy of the Uniform Franchise Offering Circular (UFOC), also known as the disclosure document. The upfront fees are outlined in this circular. The document should describe the initial fee which may be non-refundable as well as the other startup costs. If there are any items that you believe might be a startup costs that are not mentioned in the disclosure, be sure to ask about them.

All in all, you want to be sure your financial situation will cover expenses for you and your family during the time it takes to get the business up and running. This may take several months or a bit longer than that. Keep mind your operating expenses as well as personal expenses for the first year or two in business. In order to have the best chance of success with a franchise, it is recommended you contact a franchise consultant to discuss your goals and finances.


About the Author
BusinessMart.com has become the fastest growing business for sale search engine, helping buyers and sellers of small businesses and franchises. BusinessMart.com has many resources to help you on your journey to start your own business, sell your existing business or open a franchise. BusinessMart.com has thousands of businesses for sale in the US and Canada.

Categories
Entrepreneurs

10 Tips for Business Success from a Woman Entrepreneur Who Makes $1M Selling Photo Guest Books

This article is contributed by Lesley Mattos of Adesso Albums, Inc
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Why would a woman making a six-figure salary in Silicon Valley choose to
leave her high profile position with Cisco to create a product that used no
21st Century technology?
Because almost thirty years of working with Silicon Valley’s top technology
companies can take a toll on a gal’s ability to stop and see, much less
smell the roses! During a trip to Italy, far away from friends and family
and immersed in a culture that lives in the moment, I realized what I’d lost
sight of.
And that’s where the idea for Adesso Albums was born. Six years later,
Adesso Albums is an international company with more than a million dollars
in annual revenue.
So how did I do it?
10 tips for Success in Business – Based on My Personal Experience:
1. Embrace change. It’s an inevitable part of running a business. Rather
than fighting it, wasting valuable time and eventually losing, you’re better
off anticipating, planning for, and embracing change. As a small business
owner you should be nimble and react quickly in a variety of ways. If you
look at change as an opportunity to grow, you will!
2. Use technology. Do more with less by automating routine processes with
web-based applications. These applications increase productivity and free
you, your staff and your resources to focus on more important tasks. And,
these applications can be accessed from anywhere
3. Keep your eye on the ball. It’s easy to get caught up in the day-to-day
minutia of running a business. Constantly ask yourself if your daily
activities get you closer to your overall goals for the company. It will
keep you on track and stop you from spending time on the wrong things.
4. Know your differentiators. Compare your products and services to the
real, as well as the perceived competition. A competing concept can be even
more threatening than an actual product. Unless you have thought about what
differentiates your product or service from everything that’s out there,
your marketing efforts will fall short.
5. Lead by example. Peers and subordinates alike will learn from your
example. They “listen” with their eyes more than with their ears. Your
actions mean more than what you say to them. Make sure your processes and
actions both inside and outside the office are things you want emulated.
6. Give the illusion of participation. Everyone likes to feel like they are
part of the decision process, so let them! Then do what you think you ought
to do anyway. It’s not necessary, and often actually a hindrance in a small
business environment to employ the decision by a committee process.
7. Control timing. We often miss opportunities because we think we have to
respond immediately to stimuli such as phone calls or emails. Just because
the phone is ringing or an email comes in, it doesn’t mean you have to
react. Your day shouldn’t be a series of interruptions. The more you
control your distractions, the more effective you’ll be.
8. Know what you don’t know. It’s inconceivable that you could have an in
depth knowledge of every aspect of your business. Acknowledge your weak
areas and surround yourself with competent resources and trusted partners
and learn from them.
9. Stay organized. It is critical to update, edit, add and delete from your
list of to-do’s on a daily basis. Nothing feels better than crossing things
off. And, with a well-maintained list for you and your team, everyone will
stay on track and your chances for success are enhanced.
10. Plan for success. Formalize your processes as you go. Plan for and
build infrastructure ahead of your growth. So when your growth spurt comes,
you’re ready for it. And don’t forget to celebrate your successes along the
way. Stop and pat yourself and your team on the back as milestones are
achieved.
Following these ten tips not only helped me grow Adesso Albums to over a
million dollars in annual revenue last year, it also helped me reach tens of
thousands of people and help them live in the moment. Everyday we get
cards, letters, emails, pictures and even videos from our customers telling
us how Adesso Albums have touched their lives – and in so many ways –
both personally and from a business perspective.
From the couple who just got married and looked at their original instant
photo guest book every day of their honeymoon to the military family who
used an album to chronicle what happened while the dad was on tour for a
year, to our international distributors who each used the albums at their
weddings and have since quit their day jobs to sell Adesso Albums in their
part of the world – its’ all very humbling.
With a good idea, a little luck and my ten tips, you are well on your way to
success too!
About the Author:
Lesley Mattos is Owner of Adesso Albums, Inc. and creator of the original
instant photo guest book that combines retro, funky and fun Polaroid instant
photos with hand written sentiments from guests. Now you can create an
instant memento that is presented to honorees at events such as weddings,
birthdays, anniversary or retirement parties as they are leaving! Visit
http://www.adessoalbums.com