Categories
Business Ideas

How Small Business Owners Can Go Green and Save Green!

Article Contributed by Karen Kobelski

It’s all the rage to talk about green cities, green businesses, and green policies. It makes sense in the big picture to take care of the planet we’re on. But what does “going green” really mean to the average small business owner?

Fortunately it’s not all about expensive equipment and complex retooling. Many green practices are just about using what we have more efficiently. And greater efficiencies translate into reduced costs and an improved bottom line.

Suddenly the small business owner has something to get excited about!

The Easiest Way for Small Business Owners to Go Green

The easiest way to get started on a green program is to look at your energy consumption as a source for potential savings. Most small businesses consume more energy than necessary. Reducing your energy bill gives that double benefit you need, conserving not only natural resources but financial resources as well.

U.S. businesses consume energy in a variety of forms: liquid fuels, natural gas, electricity, coal, renewable fuels (including solar, wind, and ethanol), and nuclear. For most small businesses, electricity tops the list. For others, it’s gasoline. Energy costs of all kinds have been rising faster than most sectors of the economy.

But there’s good news…

There are new and innovative means for using energy more efficiently and new sources of energy are being developed. The Energy Information Administration estimates that total expenditures on energy across all industries peaked in 2009 and are now coming down rapidly as renewable sources become more popular.

The two simplest pieces of advice for conserving energy are to turn off the lights and to turn off your computer (or computers) at night. According to a study commissioned by Sun Microsystems, Inc., only 42 percent of workers turn off the lights and only 34 percent turn off their computers when work is done. If they did, according to Go Green, Live Rich: 50 Simple Ways to Save the Earth and Get Rich Trying by David Bach and Hilary Rosner, $43 billion in energy costs would be saved and CO2 emissions would be reduced by 32 million tons. Again – going green and saving green.

That was easy, right? Now consider these:

7 Ways Small Business Owners Can Reduce Their Energy Consumption and Their Energy Bills…

1. Replace your incandescent light bulbs with compact fluorescents. A 25-watt compact fluorescent bulb produces about as much light as a 100-watt conventional bulb but uses only one-fourth of the electricity. And if you’re thinking they are too expensive, you probably haven’t checked lately. It used to take a year or more for compact fluorescents to pay for themselves. Now many pay for themselves in energy savings in the first month. After that, it’s pure profit.

2. Turn off your lights at any time during the day when you aren’t using them for 15 minutes or more.

3. Set your computer to go to sleep automatically during breaks.

4. If you charge electronic devices, unplug the adapters when you’re not charging the device to avoid continual bleeding of power.

5. Set your thermostat lower by a few degrees in the winter and higher by a few degrees in the summer. Even small changes can make a difference. For every 1 degree reduction you make in the winter, you can save 3 percent in total energy use.

6. Consider getting a programmable thermostat to reduce energy output overnight.

7. Keep blinds open to reduce the need for artificial light in the winter and closed on warm days to reduce the load on your cooling system.

We haven’t even moved beyond the simple steps, and already you’re saving some serious money. Put these ideas into practice, and then sit down with your power bills after a month or two to see whether it’s been worth the modest effort. Odds are you’ll see real savings and start looking for next steps.

About the Author
Karen Kobelski is the general manager of BizFilings – a leading online provider of incorporation services. Karen has more than 20 years of experience leading professional services teams and has spent the past 7 years leading incorporation and registered agent organizations. Now, get her free Guide to Incorporating Your Business at http://www.BizFilings.com. To get your free guide just click on the Learning Center.

Categories
Customer Service

Turning Lost Customers Into Great Future Customers

Article Contributed by Sharpenz

The search for lost customer sales treasure does take work – but the upside of the effort is huge. Lost customers make great future customers. You never know what hidden gems of business you might find in your lost customers.

Once you’ve identified lost customers with the potential of becoming great new customers, ask
yourself a few questions:

  1. Are the reasons they stopped being a customer relevant any longer?
  2. What value might you provide them today?
  3. What experiences have you had since you last spoke that would help them?
  4. What information would help them right now?
  5. What questions should you ask them?

Once you’ve answered these questions and you’re confident that it’s time to revisit your relationship, make CONTACT!

Here’s a sample re-connection to help get you started: “Hi Gary, it has been a long time. We continue to help companies such as yours increase xyz or decrease abc. When we worked together, we provided you with the product you needed at exceptional cost and deliver time. With all the market changes we’ve still been able to help companies with increasing
xyz. And I didn’t forget about you!”

Then turn the focus to THEM! And be prepared to listen. Maybe there is information you don’t know about why they are no longer a customer. This should be addressed first. Then you can move into a series of open-ended questions that will allow you to see if there is an opportunity to work together again. Some examples:

  • “How is this economy affecting your business?”
  • “What is most important to you these days?”
  • “What are you currently working on?”
  • “What new trends do you see emerging?”
  • “How has the change in supplier been working for you”

Looking for lost customers really works. In the past month, we’ve reconnected with former customers and found that some of them have done NOTHING since we worked with them. They haven’t left us for someone else at all, but we haven’t done business with them in a while. Now that we made the effort to re-open the discussion, we are moving through the sales process to see how we can help them this year. And the process is easier because they know us and we know a lot about them.

What’s your best approach to re-engage a lost customer?

About the Author
Sharpenz is dedicated to providing sales managers the resources and tools they need to energize, engage and equip their sales team to sell each week. Our 30-minute power sales booster meetings help companies increase sales by providing the right tools and training – fast. Designed with the busy manager in mind, Sharpenz ready-to-go sales training kits will give
your sales team the opportunity to grow and earn more – all in a half hour of power. To learn more, visit www.sharpenz.com and sign up for your free ready-to-go sales training kit today!

Categories
Newsletter

BIZNESS! Newsletter Issue 104

BIZNESS! Newsletter

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Cover Story
What Do You Stand For? What is Your Brand?
A brand is a promise of the value your prospects/customers will receive. In today’s complex and competing world your customers must not only acknowledge but support the promise of your brand if you wish to get the position or contract you want with the firm you want to work with….

Continued in BIZNESS! Newsletter Issue 104 >>>


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Top Stories From GetEntrepreneurial.com

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Continue reading these top stories in the BIZNESS! Newsletter >>>


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Can’t stand your demanding boss anymore? Start your own business! Before that, be sure to subscribe to our free informative newsletter. BIZNESS! is jointly published by CoolBusinessIdeas.com and GetEntrepreneurial.com What you get in BIZNESS! – the latest new business ideas, small business advice, business tips and info and entrepreneur resources. Everything you need for your brand new business!

Free 28-pages PDF report (worth $38) – “Cool Business Ideas in 2009” – included with your subscription. Learn more here.

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Categories
Newsletter

BIZNESS! Newsletter Issue 103

BIZNESS! Newsletter


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Cover Story
Be a Job Prize Hunter
Jobprize allows job seekers to offer a “prize” to in-the-know employees to refer them to and help them land a job. Anyone can go to http://www.JobPrize.com and post a profile about his or her background. What makes this different from other job search sites? Job seekers pay a prize to employees in companies with openings….

Continued in BIZNESS! Newsletter Issue 103 >>>


Top Stories From CoolBusinessIdeas.com

– A Better Way to Tip
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– Team Toasters
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Continue reading these top stories in the BIZNESS! Newsletter >>>



Top Stories From GetEntrepreneurial.com

– Your Bucket Lists: Networking with Purpose
– What Hollywood Can Teach You About Business Success and Keeping Your Clients Happy
– Best of Janes: Taking Vacations
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– The Importance Of Customer Service During a Recession
– How to Target Your Marketing Efforts And Master Your Business Niche
– 3 Steps to Filling Your Pipeline with Eager Clients and Customers

Continue reading these top stories in the BIZNESS! Newsletter >>>


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Subscribe Now

Can’t stand your demanding boss anymore? Start your own business! Before that, be sure to subscribe to our free informative newsletter. BIZNESS! is jointly published by CoolBusinessIdeas.com and GetEntrepreneurial.com What you get in BIZNESS! – the latest new business ideas, small business advice, business tips and info and entrepreneur resources. Everything you need for your brand new business!

Free 28-pages PDF report (worth $38) – “Cool Business Ideas in 2009” – included with your subscription. Learn more here.

Subscribe

Categories
Customer Service

The Importance of Customer Service During a Recession

Have you noticed the customer service in small businesses in your area has improved? During a recession small business sales slump, and every company is fighting for customers. This is when excellent customer service becomes important.

Many small business owners are realizing the important role that customer service plays in their businesses during a recession. Strategy is key, however, and many small businesses are failing to think strategically in analyzing their customer service needs. A recent article in Forbes.com found that 55% of the women-owned small businesses surveyed address customer service on a case-by-case basis and 27% don’t have any strategy at all. Only 18% have a comprehensive plan for addressing the issue.”

During the tough times it is important for a company to focus on building long-lasting relationships with its current customers while also prioritizing the existing customers. Building relationships is also cost effective because the only thing needed is your time.

Here are a few customer service techniques to help establish these relationships:

1. Touch base often – Show you care about their satisfaction through feedback and regular contact. Businesses are also keeping in contact with customers by looking to telephone answering services so that they can focus on their business and take customer calls when they are free.

2. Be proactive – Adopting a proactive strategy to customer service can help an organization reach out to customers and increase sales. Using appointment setting as well as other call center techniques can help achieve this.

3. Always listen – Listen to what your customer is saying. If they talk about an upcoming birthday or something of importance to them jot it down and remember them later. This is a great personal touch for building lasting relationships.

4. Have a communication plan – Once you establish a customer relationship keep in touch by getting their e-mail address and sending them periodic updates, resources and tips.

Customer service is an essential part of your business. But during tough times it is even more important. During a recession it does not matter who your customers are, if you do not service them with excellent customer service your competition will. Building these long-lasting relationships with customers takes time, but in the long run it becomes very invaluable. Take note of these and other customer service techniques so that during down times your customers will keep you in mind.

About the Author
Jessica Gombes is an expert writer on appointment setting and is based in San Diego, California. She writes extensively for an online resource that provides expert advice on purchasing and outsourcing decisions for small business owners and entrepreneurs such as telephone answering services at Resource Nation.