Website traffic is not a problem. Getting it to visit YOUR website is!
There are an abundance of your ideal clients out there all searching for the solutions that your services offer. But the problem is they don’t know about you … yet!
As a solopreneur, one ingredient you need for a successful online business is traffic… and lots of it! But there are so many websites out there, all competing for the same traffic, that it can be difficult to attract visitors to YOUR website!
Today, I’d like to share with you my top five strategies for attracting highly targeted visitors:
1. Offer a Free Taste
Your free taste is something that you give to someone in exchange for them giving you their name and email address, and signing up to your list. Your free taste is also your chance to show off your expertise, and give your new subscriber a sampling of what it is you offer.
It must be something of value to your subscriber, without giving away the whole shop!
Then you simply promote your free taste on your website, in your email signature, in your Resource Bio, and any other place you can think of! Place a call to action and people will read it, and click through to your website to get what it is you’re offering.
2. Get Others To Promote Your website For You
If you have products and programs for sale then you can easily get other people to promote them for you by offering an affiliate program. People will sign up to your affiliate program and promote your products and programs through their website, newsletter, and/or blog. In exchange you offer them a percentage commission for each sale that your affiliate makes – and make it a generous commission so that they have a real incentive to promote you.
If you’re currently using a shopping cart service, check out everything they have to offer – they may have an affiliate program included as part of their service. Mine does!
3. Participate in a Joint Venture (JV)
This is an excellent way to drive highly targeted traffic back to your website, and very easy for you to organize. Gather together some of you colleagues who offer complementary products and services to you and agree to promote each other’s products and services to your list.
I participated in a joint venture earlier this year where the organizer created a dedicated web page for this promotion. Everyone’s promotional ‘blurb’ was listed on the website, and each ‘joint venturee’ sent an announcement out to their list during a specified period directing their subscribers to this webpage. I got a TON of new subscribers as a result!
4. Content Marketing
Several years ago, think around 2008-09, one of the most successful and cost effective online marketing strategies that you could do is to submit your articles to various online article submission websites. But now, with the onslaught of social media and video, this strategy has now expanded and you have to think in terms of a complete content marketing strategy.
Content marketing involves taking your written article and making it available on:
- Your blog
- Article directories
- Social media
- Recording as an audio file (podcast)
- Recording as a video
Whilst this may sound like a lot of work, it really isn’t once you get a system going for it, and this is a great way to:
- promote your services;
- elevate you to ‘expert’ status within your chosen niche; and
- grow your subscriber list.
Remember … your content marketing strategy has one purpose, and that is to drive traffic back to your website. The search engines love it when you have lots of different links coming back to your website, so content marketing is also great for SEO (Search Engine Optimization)! With each piece of content you submit, you need to include some kind of call to action (and if you’re using Twitter, you don’t have many characters to play around with) that contains information about you, your business, and an active hyperlink back to your website. For example, my calls to action always direct readers back to a blog post which, in turn, directs them to sign up for my free taste.
5. Host a Free Teleclass
Hosting a free teleclass is a great way for you to get out in front of your target audience. They actually get to listen to you presenting your information, and have the opportunity to ask you questions on the call – all of which can’t be achieved just by writing articles!
And it also gives you to chance to interact with your target market, and find out valuable information about their struggles and pains. It all goes towards building the like, know, and trust factor that is so important when building a solo service business.
All of these strategies work well on their own, and I’ve had a huge amount of success with each one of them! You can choose to implement just one strategy, or use a combination. Whichever you choose, they all achieve the same goal… to drive highly targeted traffic to your website!
