There’s definitely no shortage of social media video content on any of today’s top social networks. On Facebook alone, users watch 100 million hours of video content each day. Around 400 hours of video are uploaded to YouTube every minute.
With so many videos being uploaded and watched on an hourly basis, it can be hard to ensure your business’ content gets the visibility it deserves. It’s worth noting that social media users don’t often seek out videos. Instead, they typically find a video to watch when scrolling through their feed or by looking at a video shared by a follower.
In order to boost your engagement rates, you not only need to understand how users find videos on social media, but also the types of videos that are most suitable.
Here are five types of videos that will skyrocket your engagement rates.
- Product Video
Did you know that social media is one of the biggest influences when people buy a certain product? One study found that 74% of consumers purchasing decisions have been influenced by a business’ social media content. Since video content is the hottest marketing trend, it only makes sense to showcase your products on video!
Using a product video, you can:
- Introduce a new product
- Highlight the benefits of a product
- Demonstrate a specific feature
- Kick off a product promotion (i. discount, clearance items, etc.)
In essence, you can use a product video to advertise your offering. Videos tend to be better received than an ad that encourages users to make a purchase. Seeing a product on video in the raw is a much better way to entice sales.
- User-Generated Content
Content creation takes a lot of time and effort. You have to research topics to see what your viewers like. Then, you have to check out the list of most liked YouTube videos for inspiration so that you can create videos that are more likely to get liked, shared, and viewed.
Every so often, you can give yourself a break and highlight some of your follower’s content. Hold a contest and ask users to submit a short video that involves your product. This could include a review, tips on using the product, or any other topic.
This allows you to gather user-generated content, which you can then post. Reaching out to brand ambassadors and influencers is another way to get some great content that puts your followers in the spotlight.
- Interviews/Q&A Sessions
People are always looking to learn. Informative videos such as interviews and Q&A sessions are a great way to answer the burning questions that your viewers have always wanted to ask.
If you’re interested in creating your first ever interview or Q&A video, you may find it easier to record the first few videos. This allows you to answer questions that viewers have submitted ahead of time. As you get more familiar with this style of video, you could go live and answer questions in real-time.
These videos are a great way to interact with your social network. It also puts a human face to your business name and makes you much more relatable.
- Go Live
Many of the top social media platforms allow live streaming features, and over the last few years, live video has grown in popularity. In 2018, there were 3.5 billion Facebook Live broadcasts.
What’s nice about live videos is that they’re 100% transparent. Viewers are able to interact with you in real-time, without all of the video editing and perfecting. There’s nothing more exciting and fun for your social media network than being able to see your business in the raw.
Just like other types of videos, live streaming also gives your business a human face, which is huge when it comes to improving your brand. This way, instead of buying followers, you can use live streaming to boost your social media numbers.
- Behind-the-Scenes
Consumers are always curious about the inner workings of a business. Give your viewers a peek behind the curtain with a fun behind-the-scenes video. This type of video builds trust with your audience and allows you to create a connection.
Allowing viewers to see how your business operates gives you a great time to highlight your company’s culture. For example, you can record a behind-the-scenes video by sharing new products, taking viewers on an office tour, or going backstage at an exciting industry event.
Conclusion
Just like there’s more than one way to create text-based content, there are many ways to present video content on social media. The key to using video content is to figure out what your viewers prefer and then find ways to put your own spin on it. As a starting point, be sure to test out these five types of social media videos to see what your social following likes the best.