How many times have you simply grabbed the nearest envelope for the posting of crucial business correspondence? Without knowing it, you could be harming the image of your business by sending important letters and documents via sub-standard, inappropriate or generic envelopes.
The first job of an envelope is to get its contents to their final destination safely. However, it also the first thing your clients and customers will see when you make contact through the mail. A neatly addressed envelope that is appropriate to the tone of its contents, and designed specifically for your business, can deliver five unexpected benefits.
1. Creates the right impression with new clients
If you are approaching potential customers and contacts for the first time, the envelope you use may be responsible for creating first impressions of your brand. If it looks the part, you may be able to impress people before they’ve even read the contents. If you are sending formal business correspondence, printed envelopes depicting your company logo may enhance your credibility and increase the chances of your mail being opened by the recipient.
2. Gives your company exposure
Hundreds of millions of letters and parcels pass through the UK’s mail system every year, and most of them are generic and dull. However, by using custom made envelopes, you can grab the attention of your recipients, and persuade them that opening your mail is essential. There are specialist envelope manufacturers that will work with you on design aspects such as colour, logo and texture to create envelopes that truly grab the attention of recipients.
3. Delivers a cost-effective solution for customer communications
It doesn’t matter whether you order standard or bespoke envelopes, buying the right type for your business in bulk represents a cost-effective way of staying in touch with your customers, contacts, and clients. You may also find that by using printed envelopes that contain slogans and marketing messages, certain groups will be far more likely to open them and read what you have to say. This type of marketing using digital channels can cost a small fortune.
4. Enables brand consistency
It is important that all your communications with customers are keeping with your brand values. Envelopes can act as a fantastic marketing tool when it comes to spreading awareness of a particular brand – through the use of various colours, slogans, fonts and textures. As envelopes are the first thing new customers may see, they need to represent your products or services in a positive light. Select the right design, size and format, and the chances of customers remembering what your company stands for will increase dramatically.
5. Free advertising
Let’s face it; anyone can buy a plain brown C5 envelope for the sending of crucial information to customers. Of course, this could send out the message that you don’t take your correspondence seriously, or that you don’t treat your customers as individuals. However, it could also be a huge missed opportunity. Dozens of people will come into contact with your mail – from the moment you post it to the moment it’s slotted through a letterbox. If you’re sending thousands of custom made envelopes instead of generic ones, you can be grabbing the attention of postal workers and anyone who sees your correspondence arrive at its final destination.
Too many businesses in the UK rely on the kind of generic envelopes that can be bought in stationery stores up and down the country. However, bespoke designs could be promoting your business in ways you never imagined.
Article Contributed by:
Ace-Envelopes is one of UK’s leading suppliers of envelopes, over 25 million envelopes in different sizes, colours and shapes available for next day delivery services to meet your needs