You’ve done all the hard work in getting your blog site up and running…
You’ve even got a sign-up box on every page of your site.
Now all you need to do is get your web site visitors to part with their name and email address so that you can start and build your database of potential clients.
But the question is … how do you get them to do this?
The answer – provide them with a very compelling reason to give you their name and email address with an irresistible free taste of your work (also known as a pink spoon or ethical bribe)!
Your free taste is simply a sampling of what it’s like to work with you, and provides the user with the outcomes they can expect to see as a result of working with you. Your free taste can take the form of:
- An e-report
- An audio file of, say, one of your teleclasses
- A mini e-course
- A tip sheet
- A worksheet or template
- A checklist
Whatever you decide you are going to offer for your free taste it has to be substantial and of great value to your subscriber. And, most importantly, it needs to be consumed in five minutes or less — so a 20-page white paper is not going to work here!
I’m not saying you have to give away the farm, but you do need to show your new subscriber that you are an expert in your field and that what you do delivers results and can make a difference to them in their life or business.
So, once you’ve decided what you free taste is going to consist of you then need to put together the system for delivering your free taste — and it needs to be fully automated too.
The components you’ll need to put together are:
An information/sales page – you need to tell your visitor exactly what it is they’re going to get and how your free taste is going to benefit them. This isn’t a bullet point of features, but instead tells them how they’re going to benefit from downloading your free taste.
A call to action – you need to tell your visitor exactly what they need to do to get your free taste, i.e. input your name and email address in the box below.
A confirmation page – so, they’ve given you their name and email address, what happens next? Let your visitor know what to expect and when to expect it.
A delivery system – how are you going to get your free taste to your visitor? This very much depends on what it is you’re offering, but you need to let the visitor know exactly how they’re going to receive their gift, or where they need to go to get it.
A follow-up system – you never get a second chance at a first impression; mess this up and you’ve lost faith with your potential new client even before you got started. So how you are you going to welcome your new subscriber into your community and make them feel that they’ve made the right decision in giving you their name and email address? Your follow-up system is crucial to nurturing the relationship with your new subscriber.
Use the above points to create a checklist for when you’re putting together your free taste, or, if you currently have a free taste that you offer, use these steps to review your current system and see if it can be improved upon.
