5 Easy Ways to Refine Your Blogger Outreach Emails

Article Contributed by Kristen Matthews

Just like an outreach email should be easy to look at and digest so is this blog post!

1. Type with a purpose

Before you send that outreach email, peruse the blog, hone in on what you are asking for of the bloggers you’re pitching and what you are willing to give to them for their time and awesomeness.

Emails that are super short and to the point have the best response rates because, let’s face it, we are all slammed and time is too precious to read a lengthy email!

The first sentence of your email should state who you are and why you are reaching out.

2. Don’t overdo the subject line

When inboxes fill up, it’s common practice to delete a bunch based on subject lines. Something that is over the top or too “salesy” are the first ones to be clicked in to oblivion.

Try asking a simple question or having a conversational subject line like “Your latest post on xyz pain point was awesome” or something as simple as “let’s collaborate” is more effective that over thinking it.

3. Tweet or comment on a blog post after you send the email

Because of SPAM and the massive amount of emails that go out a day, we all know that emails get lost in the mix.

Of course your email should stick out with the subject line and the intro but just in case it didn’t get noticed it’s great to tweet at the blogger or comment in their blog post that you sent an email about working together.

4. Write like you talk

I think one of the side effects from the world becoming so digital is that we are left longing for some human to human interaction.

Because of that the most successful blogger outreach emails that I’ve seen are written very conversationally.

Talking about commonalities, posts you like and keeping it light are all fantastic.

5. Find a fun fact in the “about me” section

Along the lines of my suggestion to write like you talk I always recommend to take pitches one step above finding the name of the blogger and also finding a fact or blog post to cite in your outreach email.

Now, don’t be creepy and say something that is irrelevant. A fact that they say about themselves in the “about me” section that lines up with the values of your brand or makes it apparent that the two of you are a good match is a perfect fact to mention in your pitch.

About the Author

Kristen handles all things digital marketing and PR for GroupHigh and loves everything about it. Feel free to reach out to her anytime with outreach marketing questions because she loves to be a resource! kmatthews@grouphigh.com She loves life in Boulder and when she’s not in her marketing sandbox she can be found in the trees, at a local brewery, making art, listening to bluegrass or cooking up something yummy!