5 Critical Elements Every Entrepreneur Must Have on Their Website

Article Contributed by Don Battis

Is your website just an “online brochure”?

How many leads has it generated?

How many sales have you closed from your web generated leads?

Your website should be the centerpiece of your marketing program. Inbound marketing is based on the simple fact that buyers of all products are now searching on the internet for suppliers and information about their products. Studies have proven that the leads from your website cost 62% less than leads from advertising, trades shows, and direct marketing.

1.SEO– Your business needs to rank well for the keywords that describe your products or services. That is how you get found by the customers searching for you. There are more than 88 million searches on Google every month. 70% of the links that search users choose are organic-not paid. 60% of all organic clicks go to the top three organic search results.

2. Social Media– Social media is an effective way to create exposure for your business online, and it is a PROVEN way to significantly increase and engage prospects and generate leads. Today successful companies must have an online presence through active social media platforms, such as Facebook, Twitter and LinkedIn. These are no longer choices, but rather, necessities for successful businesses. 41% of B2B companies using Facebook have acquired a customer from it.

3. Website Lead Generation– Another great strategy of online marketing is to utilize and administer a call-to-action button that links your website to quality offers for information or promotions. By placing the call-to-action button strategically on your web pages, the chances of capitalizing on the increased traffic is greatly enhanced.

4. Lead Nurturing– Lead nurturing campaigns can help your company further educate and build relationships. Well planned email follow up campaigns allow you to “continue the conversation” with visitors who have found your website and engaged with your business. This is your opportunity to move the leads down a sales funnel that will generate closed sales.

5. Blogging– Blogging is a must for your company. Companies that blog get twice the number of leads from the internet than ones who don’t. Each time that you publish a blog, you are purchasing an annuity. Instead of cash, you will be receiving valuable search traffic. The amount of traffic that comes to your website is directly proportional to the number of blog posts.

About the Author:

Don Battis has founded and managed several small businesses. He currently is CEO of Pawntique, a boutique online pawn shop which faithfully utilizes these 5 Critical Elements in their inbound marketing strategy to acquire new customers.