Article Contributed by Joey Faucette
My nephew, Dan Uggla, starts at second base for the National League All-Star team this week. He plays for the Atlanta Braves and while he has been on the NL All-Star team several times previously, this start is his first.
So how was he chosen? And what can you learn from him about how you can positively be an All-Star in your business?
Here are 3 Ways you can grow your business like Dan Uggla so you will positively be an All-Star:
Be Engaging
Major League Baseball selects its starting lineups for both teams by fan voting. Fans go online, have 25 votes per person to cast, and select their favorites. Dan led all second basemen in the NL in voting.
Your customers/clients vote for you, sometimes in ways of which you’re unaware. Sure you see their votes as they walk in the door, call, purchase online, and sign a contract—all of which show up on your P&L.
What about when they refer a friend over lunch? Or, tell a coworker in the break room?
Engaging your customers/clients seeds loyalty. Loyalty’s fruit is referrals. Your harvest grows.
How do you engage your customers/clients so that they vote for you?
Engage them and be their All-Star. Solve their problems. Make their lives easier. Create an experience.
Be Exclusive
All-Star voting is by position. Dan plays second base.
What exclusive position do you play in your customers’/clients’ minds?
When they think of you or your business, do they search all over the field? Or, do they go immediately to your position?
There’s a direct connection between how they think of you exclusively and your level of engagement with them.
Perhaps they think of you around your unique selling proposition (USP). Is it based on value? Or, exceptional customer engagement? Or, ease of use?
Or, are you more exclusive than that? Have you clearly identified your niche? Sure, everybody should do business with you, but more often everybody’s business is nobody’s business. For example, do you engage customers who are dog owners, and prefer Morkies?
The more exclusively you identify your customers/clients, the more they know what you do, how you do it, and refer you to their friends; thus positively growing your All-Star business.
Be Excellent
My nephew is great at playing second base and hitting a baseball. He holds the rookie home run record for all-time second basemen. He has hit 30+ home runs for the last 5 consecutive seasons—another record for second basemen.
This excellence took years to develop. I remember playing catch on the beach with him and family vacation softball games. He languished in the Arizona Diamondback’s minor league system until the Marlins picked him in a Rule 5 draft. They traded him to the Braves two seasons ago. Throughout, Dan arrived early and stayed late, hustled and worked hard. He learned and grew through repetitive practice.
What do you do daily to improve your business skills?
The pace of change increases weekly, affecting your business in all kinds of ways. Evaluation and skill development produce excellence over a lifetime.
Lots of business people intend to be excellent. Fewer act in strategic, measureable ways that over time lead to excellence.
As Jim Rohn was fond of saying, “There’s very little traffic on the extra mile.”
Be excellent by doing excellence daily in your business. As you do, you positively become an All-Star business.
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Want to be an All-Star in business? Discover 3 Ways how with best-selling author, speaker, & coach Dr. Joey Faucette.
About the Author
Dr. Joey Faucette is the #1 Amazon best-selling author of Work Positive in a Negative World (Entrepreneur Press), coach, and speaker who help professionals discover success in the silver lining of their business and achieve their dreams. Discover more at www.ListentoLife.org/Speaking.