Article Contributed by Dr. Joey Faucette
The All Stars align for the National and American League All-Star Major League baseball teams this week. So how are they chosen? And what can you learn about how you can positively be an All-Star in your business?
Here are 3 Ways you can grow your business so you will positively be an All-Star:
Be Engaging
Major League Baseball selects its starting lineups for both teams by fan voting. Fans go online, have 25 votes per person to cast, and select their favorites.
Your customers/clients vote for you, sometimes in ways of which you’re unaware. Sure you see their votes as they walk in the door, call, purchase online, and sign a contract—all of which show up on your P&L.
What about when they refer a friend over lunch? Or, tell a coworker in the break room?
Engaging your customers/clients seeds loyalty. Loyalty’s fruit is referrals. Your harvest grows.
How do you engage your customers/clients so that they vote for you?
Engage them and be their All-Star. Solve their problems. Make their lives easier. Create an experience.
Be Exclusive
All-Star voting is by position.
What exclusive position do you play in your customers’/clients’ minds?
When they think of you or your business, do they search all over the field? Or, do they go immediately to your position?
There’s a direct connection between how they think of you exclusively and your level of engagement with them.
Perhaps they think of you around your unique selling proposition (USP). Is it based on value? Or, exceptional customer engagement? Or, ease of use?
Or, are you more exclusive than that? Have you clearly identified your niche? Sure, everybody should do business with you, but more often everybody’s business is nobody’s business. For example, do you engage customers who are dog owners, and prefer Morkies?
The more exclusively you identify your customers/clients, the more they know what you do, how you do it, and refer you to their friends; thus positively growing your All-Star business.
Be Excellent
The selected players are great at their positions and hitting a baseball. They hold records and help their teams succeed.
Such excellence often takes years to develop. They arrive early and stay late, hustle and work hard. They learn and grow through repetitive practice.
What do you do daily to improve your business skills?
The pace of change increases weekly, affecting your business in all kinds of ways. Evaluation and skill development produce excellence over a lifetime.
Lots of business people intend to be excellent. Fewer act in strategic, measureable ways that over time lead to excellence.
As Jim Rohn was fond of saying, “There’s very little traffic on the extra mile.”
Be excellent by doing excellence daily in your business. As you do, you positively become an All-Star business.
About the Author
Dr. Joey Faucette is the #1 Amazon best-selling author of Work Positive in a Negative World (Entrepreneur Press), coach, and speaker who helps business professionals increase sales with greater productivity so they get out of the office earlier. Discover more at www.ListentoLife.org.