There’s no denying that we’re living in the age of the computer. Most of us spend our working week staring at a neon screen and in our leisure time do the exact same thing (you’re even doing it now!), but what does this mean for the humble pen? It’s easy to forget the importance of stationary in the office when most of our time is spend typing away on keyboards, but effective, high quality corporate stationary still plays a significant role in any business. Office stationary is about more than the pens you use on a day to day basis; it is about efficiency, communication and branding.
Branding Begins At Your Desk
We all know the impact of effective branding for businesses; finding ways you can project your company image and convey your company ethos is vital for increasing and maintaining your brand awareness. Corporate stationary that is emblazoned with your name, logo and corporate colours projects an air of professionalism throughout your office and beyond.
Investing in quality helps to raise morale in your office as well as acting as a form of advertising. The corporate convention circuit is part and parcel of the business game, and by handing out branded pens and stationary, you give potential clients something of quality they can use time and time again. Quality stationary from companies like The Pen Warehouse can help you establish trust with your potential clients, which will help you maintain quality, mutually effective relationships.
Post-Its, Pencils and Productivity
Effective stationary is a huge aid to office efficiency. Having pens, note pads, post-its and other methods of storing information is a simple way for individuals to take note of and share ideas. Making sure there are always ample pens and paper in boardrooms and on desks helps your staff to perform their daily tasks to the highest standard.
Note Pads and Networking
Your branding sets you apart; the attention to detail that goes into branding your stationary might be minute but it will set you apart from those companies that don’t. Every company utilises business cards as a means of networking but by going one step further – paper with your company letterhead, envelopes with your logo, attractive fridge magnets and pens in your corporate colours- you can advertise your services on a subconscious level.
Advertising Opportunities That Keep On Giving
The beauty of corporate merchandise is that it never expires. Print advertisements are thrown away, content fades but useful equipment is kept. The majority of people use pens on a daily basis both at home and at work, so your nifty corporate ballpoint can spread your company name throughout homes and offices all over the UK. Your branded products are unlikely to only be used by the person you give them to, so with a branded pen you can ensure your items are used again and again by a multitude of individuals and your company name is well and truly spread.
Choose the Right Company
Choosing a company with the expertise to enhance your stationary to the highest standards is important. Substandard branded stationary is unlikely to impress; you want your corporate pens to stand the test of time and your other products to project an air of professionalism. Make sure you choose a company with experience providing a quality service that you can trust.
Branding is the backbone of modern business, so invest in quality stationary today to help enhance your company image and improve consumer awareness of your brand.
This post was written by Emma Smith in partnership with The Pen Warehouse; one of the country’s leading online stockists of premium quality pens that are ideal for offices and personal use, as well as offering a second to none customisation service that allows you to effectively highlight your brand.
